What happens if a company only uses black hat techniques for an extended period of time?
-
Let's say I were to start a company. Of course, I want to be indexed, crawled, and pulled up in the search engines. So I start using black hat seo techniques. I comment spam, keyword stuff, spin articles, hide text, etc. I publish hundreds of articles per day on well know sites with excellent page rank. If I am doing all of these unethical techniques, what is going to happen to my website?
-
There is also the possibility that the initial boost you get from your techniques will result in high visibility for your site which means you will get legitimate links from other domains that will build your rep so that if Google ever bothers to drop the value of your black hat links to nothing you still have plenty of authority from real links.
There is also the possibility, even though Google would of course deny it, that if you are also spending tens of thousands of dollars a month on Adwords that they will overlook any bad stuff you do and you will never suffer.
Just speaking from experience - watching another company.
-
Well in the short term your website would increase in rank and increase your traffic. As time goes on though - Google would eventually see the pattern as it does with mimes and decrease, not only your pagerank, but also your domain authority as a result of the link spamming from low quality sites. The longer the page remains with low quality links and poor SEO practices, the more and more likely it is that it will be penalized or even black listed.
Does not recommend.
-
Well I will go one by one
comment spam - probably nothing since if google took action then you can comment spam a competitor and take them down - so this reasoning would be counter productive
keyword stuff - you will get penalized if google catches you
spin articles - nothing especially if you do a good job
hide text - you will get penalized if google catches you
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
HELP: What happened to my rankings? No warning from google how to know if i was penalised?
Hi Guys I have just completely a site re-design, I have 3 top level domains. I have no idea whats causing the drop in ranking. I have changed the title tags and meta tags to improve them and make them better, as the last ones weren't really doing us justice. But I see now it has actually dropped our main keyword. I read somewhere that i had to completed **site search **to check and I don't see our home page showing. I was ranking for the keyword: "online psychics" for over 4months at #6 and now is not showing anywhere in the top 50 keywords. I'm also affraid I can not find our other keyword "online psychic readings" which we were ranked #11 seems to have dropped to #44 I have no idea why this would be the case. Our new home page shows a better user experience and also added more content, unqiue content at that - our last design was content thin so I have no idea why we have dropped so much in rankings. The site is also new about 6months new. I have checked WMT and have not received any warnings of any penalties as such, unless it is still coming? Does anyone have any suggestions here? Cheers
White Hat / Black Hat SEO | | edward-may1 -
On the use of Disavow tool / Have I done it correctly, or what's wrong with my perception?
On a site I used GSA search engine ranker. Now, I got good links out of it. But, also got 4900 links from one domain. And, I thought according to ahrefs. One link from the one domain is equal to 4900 links from one domain. So, I downloaded links those 4900 and added 4899 links to disavow tool. To disavow, to keep my site stable at rankings and safe from any future penalty. Is that a correct way to try disavow tool? The site rankings are as it is.
White Hat / Black Hat SEO | | AMTrends0 -
One guy using some Alexa rank tricks to gain high PR etc..?
Hi! One finnish guy is getting pretty nice Alexa ranking to his sites, even if the real traffic is not somewhere near it would lead for that cool Alexa rank. I am a bit suspisious if he is using some Low Bounce Rate High Traffic Boosters on his sites.. I will give you some examples here to look into.. Vihjepaikka(dot)com - Created on 2013-03-13 - Alexa Rank 129k!!! - PR3 - Backlinks not many qualitys.. Casinolla(dot)net - Created on 2014-10-15 - Alexa Rank 351k!!! - PR0 - Backlinks 0!!! Cashadvance777(dot)com - Created on 2014-09-04 - Alexa Rank 772k!!! - PR3 - Backlinks 0!!! Let me know your thoughts on these.. Cheers!
White Hat / Black Hat SEO | | Kononen0 -
Is horizontal hashtag linking between 4 different information text pages with a canonical tag to the URL with no hashtag, a White Hat SEO practice?
Hey guys, I need help. hope it is a simple question : if I have horizontal 4 text pages which you move between through hashtag links, while staying on the same page in user experience, can I canonical tag the URL free of hashtags as the canonical page URL ? is this white hat acceptable practice? and will this help "Adding the Value", search queries, and therefore rank power to the canonical URL in this case? hoping for your answers. Best Regards, and thanks in advance!
White Hat / Black Hat SEO | | Muhammad_Jabali0 -
Is using Zeus's gateway feature to display contents from the different URL OK to do?
I've been writing a blog on free hosting blog platform and planning to migrate that under my domain name as directory. myblog.ABCD.com to www.mydomain.com/myblog now, I've learned that my Zeus server has a way to show myblog.ABCD.com at mydomain.com/myblog without transferring anything by using the Gateway feature. This will save a lot of time and hassle for me, but my question is if this is ok to do?
White Hat / Black Hat SEO | | HypermediaSystems
Is there a chance that this could be considered a blackhat even though the content is mine? From the Zeus documentation:
"Gateway aliases enable users to request files from the new
web server, and receive them as if they were on the new server, when they are
still located on the legacy server. To the user, the files appear to be located on
the new server. " Thank you.0 -
Black Hat? Is it really possible my new client paid someone to SEO the word "here"?
I just took on a client and first thing I saw in Webmaster Tools was the dreaded "Unnatural Link Patterns" message dated Apr 7th, 2012. MajesticSEO is reporting 212 backlinks, OSE is reporting 251. Nothing out of the ordinary, in fact they only anchor text is their brand. However, we then ran an SEO PowerSuite Crawl and found 429 backlinks with 78.1% of links use the anchor text "here" and 77.9% of all links point to the same URL. If this is indeed true I can see why they got the message from Google. The company has admitted they hired a service to do SEO for $299/mo for several months but when they saw no results they quit. Could this company really have gone after "here". It not, I can't find anything that would give them the message they got from Google Webmaster Tools.
White Hat / Black Hat SEO | | Dweber0 -
"Unnatural Linking" Warning/Penalty - Anyone's company help with overcoming this?
I have a few sites where I didn't manage the quality of my vendors and now am staring at some GWT warnings for unnatural linking. I'm assuming a penalty is coming down the pipe and unfortunately these aren't my sites so looking to get on the ball with unwinding anything we can as soon as possible. Does anyone's company have experience or could pass along a reference to another company who successfully dealt with these issues? A few items coming to mind include solid and speedy processes to removing offending links, and properly dealing with the resubmission request?
White Hat / Black Hat SEO | | b2bmarketer0 -
What on-page/site optimization techniques can I utilize to improve this site (http://www.paradisus.com/)?
I use a Search Engine Spider Simulator to analyze the homepage and I think my client is using black hat tactics such as cloaking. Am I right? Any recommendations on to improve the top navigation under Resorts pull down. Each of the 6 resorts listed are all part of the Paradisus brand, but each resort has their own sub domain.
White Hat / Black Hat SEO | | Melia0