Redirects/What to do with multi domains for the same company?
-
What is the correct way to "redirect" a domain if you have multi domain names for the same site? For example if a company has
Say my website lived at this location www.mysite.com would I then just forward the other domains to the same place? Do search engines penilize for this? Do search engines view this as duplicated content? Is it even worth having these domains and making the active?
Thanks in advance!
-
Well, that's a slightly different question
In the above example, yes I would redirect them. It's the same website, same content and Google, I'd imagine, can figure out LA = Los Angeles.
I definitely wouldn't have the same site on multiple domains as, generally, only one of them is going to be credited with creating the content and shown in the SERPs. Also redirect all the other TLDs to the dot com.
If the site was widgets.com and I had bluewidgets.com (where blue widgets was a popular item) I may consider putting blue widget content on the second site as the exact match domain gives (for the time being) a reasonably big advantage with ranking for that term.
Additionally, if I had say LALawyers.com, I may create a faux affiliate style site comparing LA lawyers and pushing my companies to the top.
Unless you're putting significantly different content on the sites (and I'll again refer you to the microsite Whiteboard Friday above) I would always redirect the other misspellings, TLDs and synonyms to the main site.
-
Alot of clients that I work with tend to purchase multiple domains that are keyword rich. However they still only have 1 website created. For example, lets say law firm located in Los Angeles owns
www.LALawGroup.com
www.LosAngelesLawGroup.comin addition to all the .info, .orgs
Would you still advice then to redirect all their domains to their main site(the domain with most authority)
-
Forwarding the other TLDs to the .com is fine and even recommended. You definitely won't be penalized, there will be no duplicate content (as the content is just on the .com), indeed the search engines won't even really know those other domains exist, they will only be useful if people type in the wrong URL or link to the wrong one.
You can do this most likely at your registrar, as setting up a site and using its .htaccess isn't the neatest way.
The only reason I can think of that you'd want to make those domains active is for brand protection.
If you sell something and you affiliates are all over the front page for your brand, making a YouTube channel and putting the content on mysite.tv with links from the official site should push them down a position. The .info you could put some corporate info on and the location you could put location specific content on, etc.
If you put the same content on each though then the search engines have to decide how many of the sites they want to show so make sure these microsites are unique in some way.
If you don't have to protect your brand then making them sites is not really the preferred route. Check out this whiteboard Friday for why - http://www.seomoz.org/blog/whiteboard-friday-the-microsite-mistake
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Advise / Help on Bad Link Removals
Hey everyone.
White Hat / Black Hat SEO | | TheITOteam
Im new to the community and new to backlinks - hence the question to the community today.
I would like help understanding options and work load around back links and removing them.
I have a client with over 8000 back links as a few years ago he paid someone about £10 to boost his rankings by adding thousands of backlinks.
We fear this is having a bad effect on their site and rankings organically as 90% of these back links have a spam score of over 50% and also no follows. My questions to the community (if you could be so kind to share) are:
1. Whats the best way to decide if a Backlink is worth keeping or removing
2. Is there a tool to decide this or assist with this somewhere on the internet? Ive had advise stating if its not hurting the page we should keep it. However, again...
How do I know what damage each Backlink is causing to the domain? I appriciate anyones time to offer some advice to a novice looking to clear these1 -
Client Wants To Use A .io Domain Name - How Bad For Organic?
Hi, I have a U.S. client who is stuck on a name that he wants to get as a .io (British Indian Ocean) domain name for a new site. Aside from the user confusion/weirdness, how much harder do you think this makes this sites organic in the U.S. in the future with a .io domain name? FYI, the other part of the domain name he wants to use is short, meaningless and implies nothing in and of itself. Thanks!
White Hat / Black Hat SEO | | 945012 -
To buy or not to buy? Domains with history..
I am involved in setting up a new business which as of yet is to decide on a brand name.. As the availability of domain name in local tld (and ideally .com) is of so much importance, the brand naming process is inextricably linked to this. Therefore, upon finding a suggested name was available to register (without premium) there was a degree of satisfaction. However on looking at archive.org it was discovered that the .co.uk had been a sex/marital aid store back in 2004 and more recently in 2014 a travel blog / affiliate. Q is; Is the past history of what is a site with possible black hat links a reason to avoid registration? Or, does time cure all? And, is there a way in which domain health can be reliably confirmed? Thanks in advance for your input..
White Hat / Black Hat SEO | | seanmccauley0 -
The differences between XXX.domain.com and domain.com/XXX?
hi guys i would like to know which seo value is better? for example if i would put a link in xxx.domain.com or domain.com/XXX which one will give me a better seo value? does it give the same? assuming that domain.com have a huge PR RANK itself. why do people bother making XXX.domain.com instead? hope for clarification thanks!
White Hat / Black Hat SEO | | andzon0 -
How/why is this page allowed to get away with this?
I was doing some research on a competitor's backlinks in Open Site Explorer and I noticed that their most powerful link was coming from this page: http://nytm.org/made-in-nyc. I visited that page and found that this page, carrying a PageRank of 7, is just a long list of followed links. That's literally all that's on the entire page - 618 links. Zero nofollow tags. PR7. On top of that, there's a link at the top right corner that says "Want to Join?" which shows requirements to get your link on that page. One of these is to create a reciprocal link from your site back to theirs. I'm one of those white-hat SEOs who actually listens to Matt Cutts, and the more recent stuff from Moz. This entire page basically goes against everything I've been reading over the past couple years about how reciprocal links are bad, and if you're gonna do it, use a nofollow tag. I've read that pages, or directories, such as these are being penalized by Google, and possible the websites with links to the page could be penalized as well. I've read that exact websites such as these are getting deindexed by the bunches over the past couple years. My real question is how is this page allowed to get away with this? And how are they rewarded with such high PageRank? There's zero content aside from 618 links, all followed. Is this just a case of "Google just hasn't gotten around to finding and penalizing this site yet" or am I just naive enough to actually listen and believe anything that comes out of Matt Cutts videos?
White Hat / Black Hat SEO | | Millermore0 -
Blogger Reviews w/ Links - Considered a Paid Link?
As part of my daily routine, I checked out inbound.org and stumbled upon an article about Grey Hat SEO techniques. One of the techniques mentioned was sending product to a blogger for review. My question is whether these types of links are really considered paid links. Why shouldn't an e-commerce company evangelize its product by sending to bloggers whose readership is the demographic the company is trying to target? In pre e-commerce marketing, it was very typical for a start-up company to send samples for review. Additionally, as far as flow of commerce is concerned, it makes sense for a product review to direct the reader to the company, whether by including a contact phone number, a mailing address, or in today's e-commerce world, a link to their website. I understand the gaming potential here (as with most SEO techniques, black-hat is usually an extreme implementation), but backlinks from honest product reviews shouldn't have a tinge of black, thus keeping it white-hat. Am I wrong here? Are these types of links really grey? Any help or insight is much appreciated!
White Hat / Black Hat SEO | | b40040400 -
Img alt tags and creating a small image in the background ? New Golf Clothing Company.
On a page I am trying to make it have a better on page analysis for a keyword. Is it worth creating a small image that you cant see in the background 5 pixels by 5 pixels with the keyword img alt, or does google see this negatively? I know they say to create good content for the reader / viewer but an image wouldnt be suitable as it is a category page within my ecommerce website. http://www.funktiongolf.co.uk/mens-golf-clothing-21-c.asp e.g Mens golf Clothing category
White Hat / Black Hat SEO | | funktiongolf0
