Any ideas?
-
Hi there. We've been working on this site for a few months now - http://www.gear-zone.co.uk/.
We were hired as the previous agency was seeing traffic fall by 40% year on year consistently. Now, we've managed to stop that drop, but traffic recovery in Google (Bing and Yahoo are fine) is being really sluggish. Here's what we've done:
Converted URLs from dynamic to static
Sorted duplicate content errors
Cut down the number of on-page links (Still not under a hundred, but that's really tricky)
Carried out on-page optimisation on hundreds of inner pages, including adding new content
Does anybody have any ideas on anything we cou;d be missing? We're just starting to get going on link building, so that's the next step.
Thanks!
-
You are correct Brian and I have updated my original response.
The primary remaining advantage is any Google AdWords advertisements stand out more as they display the Google Checkout logo.
-
Google Checkout allows any fees you pay for payment processing to be credited to your AdWords account, so if you use AdWords you basically get free payment processing.
Hmm.. thought they no longer did this? Can new users still set this up?
-
A few recommendations for the home page:
1. Fix the copyright date in the footer. Don't hard-code the date. Use php to present the current two digit year in the format 2010-11.
2. Allow users to login via social networks: twitter, facebook, google, msn, etc. Place the icons next to the "login" option.
3. Add more social networks. You currently offer twitter. Add facebook and google+ to your home page.
4. Add more social networks to your product pages too. I noticed you offer fb Like's next to each product which is excellent. Add twitter and google+ there as well.
5. Add trust symbols. Versign, TRUSTe, BBB, MasterCard SecureCode, Verified by Visa, etc. Take a look at the bottom of the vzw.com page. I like my sites to have a similar look to their trust area. If you are on a limited budget, skip TRUSTe as they are way overpriced. All other trust symbols are about $375 each for unlimited views. TRUSTe is $500 for 100 views and $1000 for 500 views. It is definitely worth it for any large e-commerce site but smaller ones may wish to skip it.
6. If your URLs are ever changed, drop the ".html" or any other tech extensions. The remaining URL is short, looks nicer and will not need to be changed due to changes such as moving from html to php pages.
7. Along the same lines as #6, your current pages contain an extra id information which you may wish to consider removing. An example URL is: http://www.gear-zone.co.uk/sports-tcid19.html. The URL would look much cleaner as http://www.gear-zone.co.uk/sports
8. Consider accepting PayPal and Google Checkout as payment methods. PayPal is the world's largest online payment processor. Google Checkout allows any fees you pay for payment processing to be credited to your AdWords account, so if you use AdWords you basically get free payment processing.
While there is no evidence to support Google gives any direct ranking boosts to sites which use Google Checkout, I believe there are some indirect boosts because it benefits Google directly and because they know more about those sites and can trust them to a higher degree.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it a good idea to optimize for keywords that have no search volume if they're ranked?
Hello Moz Community, I have some questions I hope some of you can help with. We’re doing SEO work for a client that provides outsourced IT and managed IT services in Phoenix, AZ and cities in the Phoenix metro area (i.e. Glendale, Tempe, Scottsdale, etc.) They’re currently ranked for or targeting the following keywords: • consulting phoenix az (1)
Intermediate & Advanced SEO | | marnipatterson
• outsourced it phoenix (2)
• phoenix it support (3)
• it services Scottsdale (5)
• it consulting firm phoenix (targeting)
• it solutions phoenix (targeting) We have recommended the following keywords based on monthly search totals, competitive level and difficulty ratings in Moz. • IT consulting phoenix
• it consultant company
• outsourced it
• it support services
• it consulting services
• outsourcing it
• outsourced tech support Questions
1. While I know it’s a good idea to optimize for keywords that you're currently ranked for, there’s no search volume for any of these. So, I recommended non-geo versions since Google provides search results based on the user’s location. Will this preserve the company's current rankings?
2. If not optimizing for their current keywords will hurt their rankings, will using the current keywords as secondary keywords suffice? If so, do we need to include them in the content for keyword density?
3. Since search engine algorithms now focus so heavily on user intent, I assume we’re covered for all variations of a keyword (i.e. outsource it, outsourced it, outsourcing it, etc.) Is this correct?
4. They want to rank for “cloud services” and “cloud solutions.” Both are very competitive with high difficulty rankings. So, I recommended “cloud migration” and “cloud strategy” as alternatives since these are the main services they provide. Will including “cloud services” and “cloud solutions” as secondary keywords help them increase their rankings for both? If you’ve dealt with a similar situation, I'd appreciate your insight and advice. Thanks!0 -
Moving multiple Sites to One Site and SEO Impact/Ideas
Hi there, We are in the process of moving 2 sites with higher page authority to another site we own (that is our company brand), so essentially 3 sites into one. We're at risk of losing a lot of SEO from the original 2 sites that have all the product information. We are doing this since we merged companies a couple years back and need one web precense. Anyhow, the site launch date is in 3 months and the recommendation is to start moving content over prior to that for top pages, which is a big undertaking when we are launching all the pages again with new content, redeisgn and moving sites in 3 months. If it's the right move, we should do it, but I just wanted to get opinions on how others have handled something similiar when moving to a site with lower site authority and trying not to lose rankings.
Intermediate & Advanced SEO | | lauramrobinson320 -
Working to Start an Shopping Idea Site - Which Totally Based On Scraping product from Ecom. How Quickly I should Add products and categories in this new domain.
How Quickly I should Add products and categories in this new domain. We are going to start its promotional by google adwords and facebook. I worrying about 10000's of product pages. kindly guide me.
Intermediate & Advanced SEO | | innovatebizz0 -
Please help with some content ideas
I was reading this post http://www.clambr.com/link-building-tools/ about how he had basically outreached to experts in the field and each one had shared this post with their followers. I am wondering how this could translate to our small business marketing and design blog I am really struggling for content ideas that will work in regards to popularity and link building.
Intermediate & Advanced SEO | | BobAnderson0 -
Penguin update... is this a good idea?
I have one site that got hit by the latest google updates. Penguin and EMD. The site was making me nice income but now with the traffic drop its not. I was going to 301 to a new domain but was reading that if it works to bring it back in the serps it would only last 3-4 weeks... then i though just get a domain and add the content over time and get rid of the old domain. + take care and build better links. I bought website that already ranks and been around since about 2003 online. Not hit by the updates and has few goood links. Would it be a better idea to move content to this site and make it grow? Not sure what to do..
Intermediate & Advanced SEO | | samerk0 -
301 Redirect to a new domain, Need linkbuilding ideas
Hi, I just 301 redirected my 3 year old domain to a new domain which was created yesterday. Now i want to start link building to my new domain. Should i start slowly by publishing 4-5 articles on article directories and a 1 press release a week? Can someone suggest me some ideas on how to handle a new domain. Will be waiting for replies.
Intermediate & Advanced SEO | | Dex3783783780 -
Microsite campaign good or bad idea for SERP
I have a group of microsites for renters insurance, mostly geo long-tails. I wrote some content and have a GREAT back-end through Kemper. First 4 weeks they all did great. It looks like Panda went through on June 25 and by the 27'th they got moved totally out of the SERP. I have 67 microsites. All have unique contact (about us, why us, benefits...). I post to them often; not all of them but i put up about 10 new posts / week. Havent done much SEO, no link building or anything that could be spammy or causeing trouble. I have them in webmaster tools and no messages about problems. If i've been penalized or if something is seriously wrong i'd like to know. I know that Google can see 67 websites all on 1 ip but i'm not trying to fool or trick Gbot so not interested in using proxies or specialty hosts with many ip's.If there is no critical flaw, next i'm just going to continue writing content, buy traffic, and build quality backlinks. Your comments are appreciated. Not one site is in top 1000 as far as i can see, and all were in top 30 by week 4. Banned on week 5, today is week 12.http://onlinerentersinsurance.orgIf you want to see the other 66, click on the 'renters insurance' link on the right. Its a random link through the micronetwork.
Intermediate & Advanced SEO | | Lifequotes0 -
My site links have gone from a mega site links to several small links under my SERP results in Google. Any ideas why?
A site I have currently had the mega site links on the SERP results. Recently they have updated the mega links to the smaller 4 inline links under my SERP result. Any idea what happened or how do I correct this?
Intermediate & Advanced SEO | | POSSIBLE0