Any ideas?
-
Hi there. We've been working on this site for a few months now - http://www.gear-zone.co.uk/.
We were hired as the previous agency was seeing traffic fall by 40% year on year consistently. Now, we've managed to stop that drop, but traffic recovery in Google (Bing and Yahoo are fine) is being really sluggish. Here's what we've done:
Converted URLs from dynamic to static
Sorted duplicate content errors
Cut down the number of on-page links (Still not under a hundred, but that's really tricky)
Carried out on-page optimisation on hundreds of inner pages, including adding new content
Does anybody have any ideas on anything we cou;d be missing? We're just starting to get going on link building, so that's the next step.
Thanks!
-
You are correct Brian and I have updated my original response.
The primary remaining advantage is any Google AdWords advertisements stand out more as they display the Google Checkout logo.
-
Google Checkout allows any fees you pay for payment processing to be credited to your AdWords account, so if you use AdWords you basically get free payment processing.
Hmm.. thought they no longer did this? Can new users still set this up?
-
A few recommendations for the home page:
1. Fix the copyright date in the footer. Don't hard-code the date. Use php to present the current two digit year in the format 2010-11.
2. Allow users to login via social networks: twitter, facebook, google, msn, etc. Place the icons next to the "login" option.
3. Add more social networks. You currently offer twitter. Add facebook and google+ to your home page.
4. Add more social networks to your product pages too. I noticed you offer fb Like's next to each product which is excellent. Add twitter and google+ there as well.
5. Add trust symbols. Versign, TRUSTe, BBB, MasterCard SecureCode, Verified by Visa, etc. Take a look at the bottom of the vzw.com page. I like my sites to have a similar look to their trust area. If you are on a limited budget, skip TRUSTe as they are way overpriced. All other trust symbols are about $375 each for unlimited views. TRUSTe is $500 for 100 views and $1000 for 500 views. It is definitely worth it for any large e-commerce site but smaller ones may wish to skip it.
6. If your URLs are ever changed, drop the ".html" or any other tech extensions. The remaining URL is short, looks nicer and will not need to be changed due to changes such as moving from html to php pages.
7. Along the same lines as #6, your current pages contain an extra id information which you may wish to consider removing. An example URL is: http://www.gear-zone.co.uk/sports-tcid19.html. The URL would look much cleaner as http://www.gear-zone.co.uk/sports
8. Consider accepting PayPal and Google Checkout as payment methods. PayPal is the world's largest online payment processor. Google Checkout allows any fees you pay for payment processing to be credited to your AdWords account, so if you use AdWords you basically get free payment processing.
While there is no evidence to support Google gives any direct ranking boosts to sites which use Google Checkout, I believe there are some indirect boosts because it benefits Google directly and because they know more about those sites and can trust them to a higher degree.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it a good idea to optimize for keywords that have no search volume if they're ranked?
Hello Moz Community, I have some questions I hope some of you can help with. We’re doing SEO work for a client that provides outsourced IT and managed IT services in Phoenix, AZ and cities in the Phoenix metro area (i.e. Glendale, Tempe, Scottsdale, etc.) They’re currently ranked for or targeting the following keywords: • consulting phoenix az (1)
Intermediate & Advanced SEO | | marnipatterson
• outsourced it phoenix (2)
• phoenix it support (3)
• it services Scottsdale (5)
• it consulting firm phoenix (targeting)
• it solutions phoenix (targeting) We have recommended the following keywords based on monthly search totals, competitive level and difficulty ratings in Moz. • IT consulting phoenix
• it consultant company
• outsourced it
• it support services
• it consulting services
• outsourcing it
• outsourced tech support Questions
1. While I know it’s a good idea to optimize for keywords that you're currently ranked for, there’s no search volume for any of these. So, I recommended non-geo versions since Google provides search results based on the user’s location. Will this preserve the company's current rankings?
2. If not optimizing for their current keywords will hurt their rankings, will using the current keywords as secondary keywords suffice? If so, do we need to include them in the content for keyword density?
3. Since search engine algorithms now focus so heavily on user intent, I assume we’re covered for all variations of a keyword (i.e. outsource it, outsourced it, outsourcing it, etc.) Is this correct?
4. They want to rank for “cloud services” and “cloud solutions.” Both are very competitive with high difficulty rankings. So, I recommended “cloud migration” and “cloud strategy” as alternatives since these are the main services they provide. Will including “cloud services” and “cloud solutions” as secondary keywords help them increase their rankings for both? If you’ve dealt with a similar situation, I'd appreciate your insight and advice. Thanks!0 -
Is it a good idea to create a faceted navigation on your footer?
Hey everyone, I am curious to know if anyone has tried to implement faceted navigation on the footer's website. I am asking because top navigation is a sensitive topic and can't be touched. Please share if this is something that works or not? Thanks
Intermediate & Advanced SEO | | Ty19860 -
Something happened within the last 2 weeks on our WordPress-hosted site that created "duplicates" by counting www.company.com/example and company.com/example (without the 'www.') as separate pages. Any idea what could have happened, and how to fix it?
Our website is running through WordPress. We've been running Moz for over a month now. Only recently, within the past 2 weeks, have we been alerted to over 100 duplicate pages. It appears something happened that created a duplicate of every single page on our site; "www.company.com/example" and "company.com/example." Again, according to our MOZ, this is a recent issue. I'm almost certain that prior to a couple of weeks ago, there existed both forms of the URL that directed to the same page without be counting as a duplicate. Thanks for you help!
Intermediate & Advanced SEO | | wzimmer0 -
Penguin 3.0 - Very minor drops across the board. Don't think its a penalty, any ideas?
Hey All, I just can't figure this out. My site has been ranking well for years, i've never done anything suspicious with it and since the penguin update, my rankings have dropped across the board but only by about 4 - 8 places each, some terms have went up from nowhere to page 8 etc. I don't think i've been hit with a penalty, so I don't know what the problem is or how to recover from it. Does anybody have any ideas on what could be wrong? Update: Perhaps some sites that were linking to mine have been hit with a penalty? Update 2: I just found myself somehow in some spammy link network for 600 sites that looked identical, I don't know how or why my website is in this! I have disavowed all of these links 5 days ago, no change to rankings. pY80Dzi
Intermediate & Advanced SEO | | Paul_Tovey0 -
After 301 redirects average rankings went down a little. Any idea?
We have changed the design of a website, from an oscommerce site to a new responsive website with customized programming. After the 301 redirects we have lost 1 to 2 positions in Google Rankings of the most visited categories. This are real data <colgroup><col span="5" width="80"></colgroup>
Intermediate & Advanced SEO | | teconsite
| page | brand | page | CTR | average position |
| old | fagor | http://www.electrorecambio.es/tienda/fagor-m-41.html | 15% | 6,6 |
| new | fagor | http://www.electrorecambio.es/fagor | 13% | 7,2 |
| old | teka | http://www.electrorecambio.es/tienda/teka-m-39.html | 12% | 7,2 |
| new | teka | http://www.electrorecambio.es/teka | 9% | 8,8 |
| old | balay | http://www.electrorecambio.es/tienda/balay-m-81.html | 12% | 7,4 |
| new | balay | http://www.electrorecambio.es/balay | 11% | 8,6 |
| old | bosch | http://www.electrorecambio.es/tienda/bosch-m-44.html | 10% | 7,4 |
| new | bosch | http://www.electrorecambio.es/bosch | 8% | 11 | Edited: As this table is not shown properly I have added an image For you to check the old page you can see the old urls in the folder tienda2. For example http://www.electrorecambio.es/tienda/bosch-m-44.html can be checked in http://www.electrorecambio.es/tienda2/bosch-m-44.html I would like to know if you see any important information that could justify this drop down in rankings Thanks!!! data-webmaster-tools.jpg1 -
E-commerce site structure & link juice: Bouncing off an idea
Hi guys, Question from a new-comer in SEO. Summary of the situation: potential customers are searching for a generic product category (buy mountainbike) more often than a brand in that category (Specialized MTB). And the latter is searched more often than a specific product ('some specific product from Specialized brand'). Both the brand pages and product pages are not ranking good Then would it be a good idea to have the category pages only link to the brand pages? They may show the products, but the links wouldn't pass link juice. I'm not even sure if that is technically possible, but I wanted to figure out the merit first. I'm hoping this would support the brand pages to rank better as they take in more volume. Please do feel free to teach me!
Intermediate & Advanced SEO | | Peter850 -
301 Redirect to a new domain, Need linkbuilding ideas
Hi, I just 301 redirected my 3 year old domain to a new domain which was created yesterday. Now i want to start link building to my new domain. Should i start slowly by publishing 4-5 articles on article directories and a 1 press release a week? Can someone suggest me some ideas on how to handle a new domain. Will be waiting for replies.
Intermediate & Advanced SEO | | Dex3783783780 -
My homepage dropped off of Google today? Any ideas?
My site, www.leaffilter.com, previously ranked #1 for searches of "leaffilter" and "leaf filter". Today the #1 ranking for "leaffilter" with Google is gone. Well, it's not gone on all internet connection. At home the #1 ranking is in place. At the office computer it is not anywhere near page 1. I'm testing searches logged in, not logged in, cache and cookies cleared, different browsers. Other, secondary pages, are appearing on page 1. It looks as if the homepage is just no longer indexed...but not on all internet connection. Any ideas what is happening? Does anyone have any troubleshooting tips?
Intermediate & Advanced SEO | | LF_digital0