Best way to preserve site authority / juice when moving a property to Facebook?
-
Hi, so, I have a website. Let's call it a cooking website with about 300 pieces of content cross-listed among 20 categories.
I want to move my entire site, hook line and sinker, to Facebook. My first thought was to do this with a domain-wide 301, as that would preserve most of the authority and juice my site has built over the years... but would this have a corollary effect of unfocusing my keyword strategy? E.g. is there a risk in doing a sitewide 301 to a single landing page, in that some of the juice I'd be passing to my new home page would be from, say, "recipes for jelly donuts?"
Has anyone had an experience making a large product transition like this, and are there any current best practices?
Thanks!
-
Totally valid question.
In this case, it's a matter of the content chasing the users and accepting that for the type of content I'm offering, the average user would likely prefer to stay inside of FB. But, as you point out, it's absolutely a non-zero risk, and domain juice is where I'm starting the risk-assessment process :).
-
I haven't done a move like this, but my first thought is some may question why you want to move a site that you have control over now to someone else's platform and give them control over it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am temporarily moving a site to a new domain. Which redirect is best?
A client is having their site redeveloped on a new platform in sections and are moving the sections that are on the new platform to a temporary subdomain until the entire site is migrated. This is happening over the course of 2-3 months. During this time, is it best for the site to use 302 temporary redirects during this time (URL path not changing), or is it best to 301 to the temp. domain, then 301 back to the original once the new platform is completely migrated? Thanks!
Intermediate & Advanced SEO | | Matt3120 -
When moving a site from HTTP to HTTPS, will i lose value from the 301 redirect?
I am looking at moving my site from HTTP to full HTTPS, so i will 301 redirect any HTTP requests to their HTTPS counterpart. All my pages in the Google index are HTTP, so will that 301 redirect reduce the value of the pages? Cheers
Intermediate & Advanced SEO | | SEOhmygod0 -
Organic search data not representative of site Authority, need advice
Hi, I seeking some advice, I have an organic search issue, I would like to figure out if there is any reason why my site www.aatravel.co.za would not be doing well in the rankings? This domain is more powerful than a previous Domain we had, 51 versus 37 according to MOZ, but despite this it is not ranking nearly as well. There are a few things to consider. The domain was owned by us then got taken away about 3 years ago and then 301ed to a completely new site, then it was 404ed for about a year before we got it back, and now we have it back and have populated it with the same data as the less powerful Domain www.aaholidays.co.za. I believe that most of the AA Travel Authority comes from a stronger backlink profile. Why would this now 2 month after we reskinned and converted 301s back not be ranking as highly? Is there an issue with old site structure and google not passing through the 301 link juice from old pages that have links to the new ones(we have 301ed them)? Also I have 301ed the old aaholidays.co.za site to this one as the new home of AA Travel, that organic traffic was at about 8 000 visits a month, and the new site is at about 2 300. Has Google sandboxed the Domain for a certain period of time, or is there something else that may be the matter?
Intermediate & Advanced SEO | | ProsperoDigital0 -
Is it Wortwhile to have a HTML site map for a Large Site
We are a large, enterprise site with many pages (some on our CMS and some old pages that exist outside our CMS). Every month we submit various an XML site map. Some pages on our site can no longer be found via following links from one page to another (orphan pages). Some of those pages are important and some not. Is it worth our while to create a HTML site map? Does any one have any recent stats or blog posts to share, showing how a HTML site map may have benefited a large site. Many thanks
Intermediate & Advanced SEO | | CeeC-Blogger0 -
Best way to get pages indexed fast?
Any suggestion on best ways to get new sites pages indexed? Was thinking getting high pr inbound links on fiverr but always a little risky right? Thanks for your opinions.
Intermediate & Advanced SEO | | mweidner27820 -
What is the best: one big site or several small ones?
Sometimes I've felt that my choice was incorrect. I know taht with a big amount of content on the same subject a bigger one is better: it’s easier to maintain, and a big number of pages is good for Google ranking, but when you have many small sites, each one focusing on a totally different subject, you can crosslink them and this will improve your rankings. Furthermore, many small sites allow you to focus in specific niches and help you rank better for different keywords. So, what is the best choice?
Intermediate & Advanced SEO | | sergio_redondo0 -
What on-page/site optimization techniques can I utilize to improve this site (http://www.paradisus.com/)?
I use a Search Engine Spider Simulator to analyze the homepage and I think my client is using black hat tactics such as cloaking. Am I right? Any recommendations on to improve the top navigation under Resorts pull down. Each of the 6 resorts listed are all part of the Paradisus brand, but each resort has their own sub domain.
Intermediate & Advanced SEO | | Melia0 -
How long until 301 passes juice to new site?
We put up a new site for an attorney and changed his url along with total redevelopment. We used a 301 for the old to the new and it does resolve to the new. It has been one month and the old site in OSE still shows DA of 37 with PA for homepage of 15. The new site has come up.....to a DA of 6 with homepage at 1 still. For any who might wish it, the referring site is theHollandLawFirm.com and the new site is Houston-Bankruptcy-Attorney.info. Would love to know of any experience with the timing on this.
Intermediate & Advanced SEO | | RobertFisher0