Call tracking and Local SEO
-
I am the in house SEO/Web for a multi-branch/multi-state company and I am having a hard time tracking the amount of calls that are coming off of our site to the many branches.
I am wondering if there are any tips for use call tracking numbers without negatively impacting my local SEO results?
In one of the webinars they touched on image replacement and also that it some situations it might be out to just use the tracking numbers.
-
I am going to leave the SERP, Yellow pages etc the actual number.
The places I am wanting to track are on our main corporate site and on the branch specific websites.
As far as PPC vs Organic etc I want to track all traffic sources. Right now I am most interested in trying to get a better web vs non-web tracking at the branch level. This will help me show how much business the web is driving vs local paper phone books, word of mouth, etc.
-
There are solutions for call tracking available that shouldn't negatively impact your SEO. One solution is to use an image replacement, another is to use javascript and figure out what type of source is referring the traffic and show an appropriate number.
How granular are you wanting to track your data? Do you just want to know direct vs ppc vs organic, or are you wanting to know each PPC keyword that drove traffic and which of those keywords converted? That'll affect the number of phone numbers involved and the cost.
For your local SEO, you will want to submit your regular phone number, not any toll-free number or tracking number. To the best of my knowledge, there's no good way to track the calls from people calling directly from the local SERPs, but you need those phone numbers consistent with all of the other published information that contributes to your NAP (Name/Address/Phone). Having the yellow pages with one phone number, other links with other phone numbers, and your local listing with yet a different phone number is a Bad Thing. Sorry I can't quantify it for you, I just know you want everything the same for that listing.
I hope this has helped. In a previous job, I worked for a company that provided call tracking and ROI solutions which is where I got some of this knowledge. I myself haven't implemented call tracking on my website, but I'm aware of a lot of the factors involved.
-
You could script in that all organic traffic is displayed one number and all ppc another. Theory is that organically it's a consistent number across the board. Only ppc, or other sources would see a different number.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Barba Plugin and SEO
Hello, community! My client wants to use the barba.js plugin for their new site. What are the implications for SEO?
Technical SEO | | SimpleSearch0 -
SEO problem: wrong language sitelinks
The French and German version of my web site are showing mixed language sitelinks I have no idea how to fix this now that Google have remove demote sitelinks feature, how can I make sure only the german site links appear in the german version of the site and french site links only appear in the french version of the site? www.mercimamanboutique.com/de-de/ www.mercimamanboutique.com/fr-fr/ Thanks again
Technical SEO | | ss20160 -
Wordpress SEO for ecommerce store
I have been working on a wordpress ecommerce website and want to check that I am doing something correctly so hope someone can help. The Wordpress theme did not allow for an introductory content so the developer built a content page Instead to work as a front end category page so there was more flexibility. I have set the product categories to follow- no index and set the content page as the canonical version and optimised the content page.. question is - is that the right thing to do?
Technical SEO | | musthavemarketing0 -
Ajax, SEO and Angular
Hi all! We have a platform which includes a housing area which is created by ajax and angular. You can see a sample here:
Technical SEO | | Eurasmus.com
eurasmus.com/en/erasmus-antwerp/student-room-accommodation It has a static version under which shows the first 18 rooms, the rest are generated by angular.
Also this static version has a dynamic text with around 400 characters. Is this the right procedure?
How would you suggest to do it?0 -
Content Aggregator Services....good or bad for seo?
I've just had a demo from a content aggregator service called NewsCred. Essentially the service licenses the use of content from multiple sources on our own site. They claim that as the content is all properly referenced back to the original sites there are no SEO implication to the host site. Are they correct? Should we stay away?
Technical SEO | | J_Sinclair0 -
Multiple domain SEO strategy
Hi Mozzers I'm an AM at a web dev. We're building a new site for a client who sells paint to different markets: Paint for boats Paint for construction industry Paint for, well you get the idea! Would we be better off setting up separate domains - boatpaintxxx.com, housepaintxxx.com, etc - and treat each as a searate microsites for standalone SEO activity or have them as individual pages/sub doms from a single domain - paints4all.com or something? From what i've read today, including the excellent Beginners Guide - I'm guessing there's no definitive answer! Feedback appreciated! Thanks.
Technical SEO | | rikmon0 -
Significance of Page speed to SEO?
I am in the middle of optimizing sites for SEO, and am wondering how big of a factor it is to get page load speed under 1.5 seconds? I am prioritizing tasks and I want to know how much this could affect trafiic? Thanks
Technical SEO | | Zachary_Russell1 -
Does changing nameservers negatively impact SEO?
Had to redirect the nameservers to the hosting account in order for the domain email addresses to work. Since then, search results have dropped from the first page to second and much lower with the same keywords. Does that make sense? Another change was redirecting approx 10 parked domains to the main site, was that a mistake?
Technical SEO | | reeljerc0