How Does Link Juice Pass?
-
Say there is a link on an authoritative site to my site, and the link points to www.mysite.com. However, I have set all URL variations (https://mysite.com, www.mysite.com, mysite.com, etc.) to redirect to http://mysite.com automatically. Does the link juice from this authoritative site pass through the www.mysite.com URL to http://mysite.com automatically due to the automatic redirect?
I guess my question is does the link juice automatically pass on to the destination URL, even though it is not the original URL the authoritative site pointed to?
-
Great, thanks, Keri!
-
There's no redirect needed at that point, since mysite.com is where you do want people to end up. If you type in the correct version, you don't need a redirect (adding the http:// in the browser isn't a redirect).
Sounds to me like everything is set up correctly for you now.
-
Thank you, Frank, this is a great help! When I typed in the www.mysite.com, it showed a 301 redirect. However when I type just mysite.com, I get the following: HTTP/1.0 200 OK =>
Does this mean there is no 301 set up for the mysite.com URL?
-
Niall,
If you are in doubt, whether you need to change your redirects or set up a specific 301 redirect, do a simple check:
Type in the URL in a header checker (like this one http://www.webconfs.com/http-header-check.php ). If the result is a working 301 redirect, and you are happy with the "location" (or destination) page, then you are fine.
In your case, type in the www.mysite.com to check if it redirects to mysite.com in one step.
-
Thanks John, what I am wondering is if I need to specifically set up a 301 redirect separately, or would that automatically happen when redirecting one URL to another (https://mysite.com to http://mysite.com for example)?
-
Yes, almost all of the link juice passes through with a 301 redirect. A little is lost, but a very tiny amount.
Source: Matt Cutts http://www.mattcutts.com/blog/rel-canonical-html-head/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links disappeared
Hi, I am a wedding photographer based in Liverpool. I have been trying to do my own SEO for the last 6 months. I have been hovering around the top of page two for the main search terms for the past few years. I used an SEO company before christmas who got a lot of spammy links which resulted in my site dropping to page 4 of the SERPS. With the help of this forum I managed to locate them and disavow those links, and have tried to do it myself. I have managed to gain a few "featured weddings" on national wedding blogs and wrote a few articles for another wedding blog and also some forum comments. I have also got a few links for example from a wedding band in exchange for some photographs. I have got onto page 1 about 4 times, the best result was at position 6 on page 1 but every time I have slowly dropped out again. I have methodically (once a month) checked for any of the spammy links and updated the disavow list. My competitors have at best old forum comments and the like and on checking their websites with open site explorer are not actively link building at all. I have just checked my Webmaster tools and google is only recognising 51 links. (none of my good wedding blog links are there) I have an external links csv from the 28th June with 602 links on it. I changed my website around May of this year but it is still on the same domain name www.dwliverpoolphotography.co.uk. Can anybody help? Best wishes. David.
Technical SEO | | WallerD0 -
Reciprocal link building a bad idea?
Reciprical Link Building or one way traffic? Good morning from 8 degrees c but very sunny wetherby UK Regarding link acquisition ive had it in my head that the best idea is to secure inbound links only i.e avoid reciprocal link building so that when your source links to you you dont give them a link back. But is this no longer valid when targeting inbound links to increase rank? Is it ok to link back or will that "leak SEO juice" or whatever we decide to call it this week.
Technical SEO | | Nightwing0 -
Paid outbound links - do they have juice?
Hi, A client is asking about a website that has a business model I don't normally work with - it's a site full of very informative articles - no harm there - and they are sponsored by companies who provide the service being discussed. Not really any harm there. But attached to the link is an outbound tracking device. The business model is pay per click. Has anyone had experience with this, specifically if larger search engines have picked up on this and filtered out those types of links to not count very much if at all? Thanks!
Technical SEO | | lilactree0 -
Too many on page links
Hi All, As we all know, having to much links on a page is an obstacle for search engine crawlers in terms of the crawl allowance. My category pages are labeled as pages with to many "one page" links by the SEOmoz crawler. This probably comes from the fact that each product on the category page has multiple links (on the image and model number). Now my question is, would it help to setup a text-link with a clickable area as big as the product area? This means every product gets just one link. Would this help get the crawlers deeper in these pages and distribute the link-juice better? Or is Google smart enough already to figure out that two links to the same product page shouldn't be counted as two? Thanks for your replies guys. Rich
Technical SEO | | Horlogeboetiek0 -
HTTP301 or link ?
We have a page on a website (let's name it ABC) which ranks very well on Google for a specific keyword but this keyword is not the main activity of website ABC. For this reason we created website XYZ for offering the services related to the specific keyword. How shall we redirect the visitors from website ABC to website XYZ so XYZ gets all the weight ? Is it best to do an HTTP301 from the specific page on site ABC or from site ABC, remove nearly all content related to the keyword and create a link to website XYZ ? Your advice is well appreciated.
Technical SEO | | netbuilder0 -
Competition links make no sense
Hello everybody, I used the open site explorer to check where my competitor has links and try to put mine there too. However I am extremely confused with the results. Eg the first link to my competitor coming from a domain with authority 91, is a download file. The other one is a link from ups, the courier service. When I click on it I get an access denied.The other one comes from samsung and when I click on it, I download an swf file. Next one, fcc.gov and it downloads a wp file. If I keep clicking on these links, in the end I am going to get a virus or something and learn nothing about what my competitor does. Any one have a clue how they managed to get linked like that?
Technical SEO | | polyniki0 -
Internal Linking: Site-wide VS Content Links
I just watched this video in which Matt Cutts talks about the ancient 100 links per page limit. I often encounter websites which have massive navigation (elaborate main menu, side bar, footer, superfooter...etc) in addition to content area based links. My question is do you think Google passes votes (PageRank and anchor text) differently from template links such as navigation to the ones in the content area, if so have you done any testing to confirm?
Technical SEO | | Dan-Petrovic0 -
Amazon s3 links
Hello, Dose anyone has experience with Amazon s3 ? Hosting images, site elements and static files (pdf etc) on Amazon S3 bucket can influence the link structure / juice ? (by having external links to the amazon s3 bucket / account). If you host all the site images and site resources with Amazon S3 will all those "links" count as outgoing external links ? Is it worst then having everything linking internally ? Dose anyone knows if that can hurt you ? Personally I was not able to test it and I am sure I can't test it in the near future. Hope someone has and I can skip some steps with this. Thanks !
Technical SEO | | eyepaq1