Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Link Volume - calculate what you need?
-
Hi everyone, an interesting question here. How do you determien what link volume you should try and get into your website?
What analysis do you do to determine the number of links you feel is right to go into a back-link profiel every month? obviously there is no magic number but its an interesting question to know what others do.
Obviously you don't want to build too many or too little.
If you have been penalised for bad links in the past and are now back on track - how do you calculate the volume?
Do you take links dropping out into consideration?
-
Links can be a tricky thing however SEOMOZ really has some cool tools to figure this out such as LinkScape and others to determine where your domain is currently compared to your competitors. However that being said, I would not just focus on the links.. There are so many other aspects to getting good traffic and rankings, such as good content and a good product or service. Without those it is hard to get good quality links that will mater. The number of links used to matter and still have their value however if you focus on your core business and develop a quality site that keeps visitors engaged you will succeed much more than just looking for links.
Watch your bounce rates and your content find out what is working and what is not. Finding that perfect number will make you pull your hair out and will waste time when you could be doing better things for your site and company..
Wil Reynolds offered up some really good ideas as well down at the Affiliate Summit and its work taking the time to watch his seminar on YouTube.
http://www.youtube.com/watch?feature=player_detailpage&v=hSQ0DZdSDMI#t=368s
I hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Broken canonical link errors
Hello, Several tools I'm using are returning errors due to "broken canonical links". However, I'm not too sure why is that. Eg.
Technical SEO | | GhillC
Page URL: domain.com/page.html?xxxx
Canonical link URL: domain.com/page.html
Returns an error. Any idea why? Am I doing it wrong? Thanks,
G1 -
How can I stop a tracking link from being indexed while still passing link equity?
I have a marketing campaign landing page and it uses a tracking URL to track clicks. The tracking links look something like this: http://this-is-the-origin-url.com/clkn/http/destination-url.com/ The problem is that Google is indexing these links as pages in the SERPs. Of course when they get indexed and then clicked, they show a 400 error because the /clkn/ link doesn't represent an actual page with content on it. The tracking link is set up to instantly 301 redirect to http://destination-url.com. Right now my dev team has blocked these links from crawlers by adding Disallow: /clkn/ in the robots.txt file, however, this blocks the flow of link equity to the destination page. How can I stop these links from being indexed without blocking the flow of link equity to the destination URL?
Technical SEO | | UnbounceVan0 -
Hreflang tags with link to redirect loop
Hi guys, I'm having a bit of an issue on a client site that I'm hoping someone can help me with. Basically, the client has two domains, one serving users in the Republic of Ireland (http://www.americanholidays.com), showing Euro prices, and the other serving users in Northern Ireland (http://www.americanholidays.com/gb_en/) showing £ prices. The issue I'm having is that the URL for the Northern Ireland page has a 302 on it and goes through another 2/3 301 redirects until it resolves as http://www.americanholidays.com, however it does then show the £ prices. You can see the redirect chain here: http://tools.seobook.com/server-header-checker/?page=single&url=http%3A%2F%2Fwww.americanholidays.com%2Fgb_en%2F&useragent=1&typeProtocol=11 The homepage is using the Hreflang tag, and pointing search engines to serve the http://www.americanholidays.com/gb_en/ page to users using EN-GB as their language. The page is also using a self-referencing canonical, which I believe may negate the whole Hreflang tag anyway? My main question is - is the fact that the Hreflang for the gb_en page is pointing to a chain of redirects negatively affecting it? (I understand too many redirects are never good). Also, is the canonical negating the Hreflang? Any help/info would be great as I just can't get my head around it! Thanks guys Daniel
Technical SEO | | DanielKiely60 -
How to set up internal linking with subcategories?
I'm building a new website and am setting up internal link structure with subcategories and hoping to do so with best Seo practices in mind. When linking to a subcategory's main page, would I make the internal link www.xxx.com/fishing/ or www.xxx.com/fishing/index.html or does it matter? I'm just trying to avoid duplicate content I guess, if Google saw each page as a separate page. Any other cautions when using subdirectories in my navigation?
Technical SEO | | wplodge0 -
Should we nofollow footer social links?
Like most sites today we have a whole raft of social links in our footer, these are on every page of the site and link out to Facebook, Twitter, YouTube, etc Should these links be nofollow to avoid juice leaving our site or would you recommend allowing them to be followed to increase the power of these social sites? Is there a definitive Yay or Na on these social links?
Technical SEO | | Twist3600 -
Direct link vs 302 redirect
So we have recently relaunched a site that we manage. As part of this we have changed the domain. The webdesign agency that built the new site have implemented a direct link from the old domain to the new domain. What is best practice a direct link or a 302 redirect? Thanks
Technical SEO | | cbarron0 -
Links from Instructables.com?
This is a silly newbie question. But will posting on www.instructables.com with some valuable content and url link back to my site help with "linking"? Or do they put a no-follow on all links on their site? Thanks for answering! Ron
Technical SEO | | yatesandcojewelers0 -
Does the Referral Traffic from a Link Influence the SEO Value of that Link?
If a link exists, and nobody clicks on it, could it still be valuable for SEO? Say I have 1000 links on 500 sites with Domain Authority ranging from 35 to 80. Let's pretend that 900 of those links generate referral traffic. Let's assume that the remaining 100 links are spread between 10 domains of the 500, but nobody ever clicks on them. Are they still valuable? Should an SEO seek to earn more links like those, even though they don't earn referral traffic? Does Google take referral data into account in evaluating links? 5343313-zelda-rogers-albums-zelda-pictures-duh-what-else-would-they-be-picture3672t-link-looks-so-lonely.jpg Sad%20little%20link.jpg
Technical SEO | | glennfriesen1