How do I find out how well a page converts in Analytics

[tonyatfat]

Hello All,

I am looking to find out how well a page converts in Analytics. A simple request you would thing, but no!

First off let me list what I don't want to know:

• I don't want to know the conversion rate of a product
• I don't want to know the conversion rate based on the landing page

What I want to know is how many people click to add the product to their basket on a particular page (which I understand is not strictly the conversion rate, but whatever).

So the ways I have tried unsuccessfully are:

• The Analytics overlay (the in page Analytics thing) - this doesn't work because the "Add to Basket" button is not a link, it is an input.
• The Navigation Summary - this doesn't work because most of the time the /shopping_cart.php URL doesn't come up in the short list, and if you search for the URL in the search box beneath the percentages get all skewed.

The most obvious solution would be Event tracking but I can't get that implemented in the short term.

So does anyone have the answer to this most curious of conundrums?

Thanking you in advance,

Rich

[tonyatfat]

Hi Martijn,

Thanks for taking the time to reply.

I am using Google Analytics yes. I was hoping to be able to do this without making any changes to the site (which will take time as I am not in control of that side of things) but I will certainly offer you solutions as well as the Event Tracking solution to the developer so at least they have a choice then.

I do like what you have come up with though, and it may be the way to go as the client is used to looking at goals (rather than events).

All the best, Rich

[tonyatfat]

Thanks, am just looking at CrazyEgg now and the price seems very reasonable.

May give it a whirl.

[KeriMorgret]

Would an analytics package like CrazyEgg meet your needs? You can look at exactly where/what people clicked on a page, even if it's just an image or a form or some random text.

[Martijn_Scheijbeler]

Hi Rich,

Wow, I have to say this is a hard question. Besides the fact that Event Tracking would be the best solution to solve youre problems I might have another option for you: creating an onClick event on your input field which (via Javascript) generates a _trackPageview. But because this is set up similar to Event Tracking I'm not sure if this would be working for you either and from your question I assume you're using Google Analytics.

I'm not quite a developer/ programmer, so don't pin me down if the following code block might not be working.

onClick="javascript: _gaq.push(['_trackPageview', '/click-on-input-field-basket']);"

What this will do is create a new pageview everytime somebody clicks on the input field to add an item to their basket. By doing this you are also able to set up for example a goal within Google Analytics which measures the pageviews on the /click-on-input-field-basket page (for example in this case) and so to analyse the CTR.

Would this be useful for you?

Because for now I don't see any other options for you, tracking an element which generates no "tracked" pageviews/ clicks is quite hard to measure. But there are definitely even more smart people around here which could maybe shine another light on your question.