How do I find out how well a page converts in Analytics
-
Hello All,
I am looking to find out how well a page converts in Analytics. A simple request you would thing, but no!
First off let me list what I don't want to know:
- I don't want to know the conversion rate of a product
- I don't want to know the conversion rate based on the landing page
What I want to know is how many people click to add the product to their basket on a particular page (which I understand is not strictly the conversion rate, but whatever).
So the ways I have tried unsuccessfully are:
- The Analytics overlay (the in page Analytics thing) - this doesn't work because the "Add to Basket" button is not a link, it is an input.
- The Navigation Summary - this doesn't work because most of the time the /shopping_cart.php URL doesn't come up in the short list, and if you search for the URL in the search box beneath the percentages get all skewed.
The most obvious solution would be Event tracking but I can't get that implemented in the short term.
So does anyone have the answer to this most curious of conundrums?
Thanking you in advance,
Rich
-
Hi Martijn,
Thanks for taking the time to reply.
I am using Google Analytics yes. I was hoping to be able to do this without making any changes to the site (which will take time as I am not in control of that side of things) but I will certainly offer you solutions as well as the Event Tracking solution to the developer so at least they have a choice then.
I do like what you have come up with though, and it may be the way to go as the client is used to looking at goals (rather than events).
All the best, Rich
-
Thanks, am just looking at CrazyEgg now and the price seems very reasonable.
May give it a whirl.
-
Would an analytics package like CrazyEgg meet your needs? You can look at exactly where/what people clicked on a page, even if it's just an image or a form or some random text.
-
Hi Rich,
Wow, I have to say this is a hard question. Besides the fact that Event Tracking would be the best solution to solve youre problems I might have another option for you: creating an onClick event on your input field which (via Javascript) generates a _trackPageview. But because this is set up similar to Event Tracking I'm not sure if this would be working for you either and from your question I assume you're using Google Analytics.
I'm not quite a developer/ programmer, so don't pin me down if the following code block might not be working.
onClick="javascript: _gaq.push(['_trackPageview', '/click-on-input-field-basket']);"
What this will do is create a new pageview everytime somebody clicks on the input field to add an item to their basket. By doing this you are also able to set up for example a goal within Google Analytics which measures the pageviews on the /click-on-input-field-basket page (for example in this case) and so to analyse the CTR.
Would this be useful for you?
Because for now I don't see any other options for you, tracking an element which generates no "tracked" pageviews/ clicks is quite hard to measure. But there are definitely even more smart people around here which could maybe shine another light on your question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search and Replace filter on Google Analytics?
Hello! On our GA account for one of our clients, we'd like to add a search and replace filter to the Views section of the account. The URL is www.askergoworks.com (it redirects to askergoworks.com), and Google has flagged us to have redundant hostnames. This is why we'd like to add the filter. Would the regular expression be askergoworks.com|www.askergoworks.com ? Any help would be great - I'm not a regex expert, so I really don't how to go about this. Thanks!
Reporting & Analytics | | AGILITY0 -
Conflicting data in Google Analytics
Hi Guys I've been looking at the data for a client in Google analytics and I was wondering if anyone knows why some of the data doesn't tally up. In my case its the following: Under Aquisition
Reporting & Analytics | | Relative
No of Sessions for a Keyword shown in Organic Search tab (compared to)
No of Clicks for a Query in the Search Engine Optimisation tab For example, for a brand term, Google are showing 17 Sessions in Organic Search.
For the same term Google are showing 90 Clicks in the Queries section of Search Engine Optimisation OK, we know that Google are a little cloak and dagger regarding keyword data but surely Sessions and Clicks for the same keyword should be identical unless I'm missing something.0 -
How drop off works in google analytic for enhance ecommerce?
Hello Guys, I have implemented enhance ecommerce ( i.e. - https://developers.google.com/tag-manager/enhanced-ecommerce ) Now i have query how drops off actually works? Like i visited the my site, then product page then checkout step 1 page after that i close the checkout step 1 page that means checkout step 1 drop off will appear in google analytic? right? John
Reporting & Analytics | | varo0 -
Will benchmarking only be available in universal analytics or all analytics?
With the announcement of benchmarking in Google Analytics I was wondering if I would have to upgrade to universal analytics or will it be available to everyone?
Reporting & Analytics | | EcommerceSite0 -
Google analytics is not tracking well
Hey, There is something not working in our GA account, its shows too many visits per day, when look where this traffic comes from, the majority comes from (not set). Please find attached. Really appreciate help! Thank you! BvmAKtO
Reporting & Analytics | | Comunicare0 -
Registration tracking with Google Analytics
Hi everyone, I want to track user registrations with Google Analytics for a customer's website. The thing is after registration visitors are not directed to a specific page, so I can't set it as a goal. I thought of tracking submit button with event tracking, but that data would not be true as a visitor may click it more than once, and there's the login with facebook and twitter thing. Before convincig customer to create a registration confirmation page, I want to make sure there's no other way as they don't want to make any changes to the current website. Any ideas?
Reporting & Analytics | | ugurcanuzer0 -
Page Views Plummeted
Since using SEOMoz to diagnose and address issues with my site www.esecaucus.com, my page views have plummeted while my number of visits and unique visitors has remained intact. Does this mean that previously the amount of page views were artificially inflated by some kind of technical error in the site?
Reporting & Analytics | | Nobody15330770827560 -
How serious are the Duplicate page content and Tags error?
I have a travel booking website which reserves flights, cars, hotels, vacation packages and Cruises. I encounter a huge number of Duplicate Page Title and Content error. This is expected because of the nature of my website. Say if you look for flights between Washington DC and London Heathrow you will at least get 60 different options with same content and title tags. How can I go about reducing the harm if any of duplicate content and meta tags on my website? Knowing that invariably I will have multiple pages with same content and tags? Would appreciate your advice? S.H
Reporting & Analytics | | sherohass0