What is the best way to leverage ABC, CBS, or NBC?
-
My client has been interviewed by one of the top 3 networks and the interview will appear on the evening news.
My immediate task list:
- Social media including YouTube
- have the interview on the home page
- construct a Press Release
- try to gain a link from the network using a personal contact
- link build using the interview (good opportunity for higher authority sites)
If you were in my shoes, how would you best leverage this unique opportunity?
Thanks Mozzers!
-
Thanks very much guys! Very much appreciated....
-
This coverage could bring a lot of visitors to client's website. I would encourage client to have lots of additional information there that is easy to understand, easy to print and very easy to share via social media.
-
You have a decent list to start with and here are a couple of suggestions: If the client is national, all the networks have a website. Contact the interviewer and see if they can bet you a link there as you have stated and if local business or one with locations in varying venues, contact the affiliate stations seeking info for linking to them and,,,,,making sure they have yours as well.
If you have a customer list, now is a great time to get the link out via an email that comes back to your YouTube feed on the site.
Do you blog? Does the client blog? Get it out there.
If it is in professional services, offer it to varying sites within the discipline: for example physicians and the interview is about a new treatment modality - American Cancer Society, etc. AMA organ, Journal of Pulmonary Medicine, etc.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have two Facebook Pages connected to the same website. Is there a way to tell in Google Analytics which Facebook Page is responsible for what referral traffic?
Can you filter social referrals in Google Analytics to better determine which Facebook Page is driving traffic to your website?
Social Media | | TowerMarketing0 -
Best way to create content in Google Plus to help SEO
Hi, I would like to know what is your experience about how to create content for Google+ in order to improve your SEO. I mean, tips like content length, opitmization, links, hashtags, and so on... What do you think? How would you integrate this strategy with the other ones (facebook, twitter, blogs, etc.) Thank you.
Social Media | | teconsite0 -
I am wondering if there is a way to recapture the manager's position on Facebook Pages.
If this is a duplicate I apologize. Our employee had a client's business page tied to their personal page. This person is now a former employee and closed their personal page. That leaves us without full capacity on this client's Business page. Is there anything I can do? Or is the only way to reclaim manager status to start a new page?
Social Media | | HogWild0 -
Leveraging Facebook to Increase Domain Authority
We have a significant following on facebook with over 6,000 fans, but very few "likes" or "shares" of our homepage. Do fans in anyway affect our sites domain authority and what is the best way to leverage our fan base to increase our DA?
Social Media | | bloomnation0 -
Best SEO Practices
I've been doing SEO for quite some time now but with the recent updates I've been told that I'm doing some things wrong now. I just want to make sure that I'm not missing anything from a SEO standpoint, let me know what your thoughts are. On-Page
Social Media | | nusani
Max of 3 keywords on homepage linking to internal optimized pages
Links to these pages on other pages using your keywords
XML and HTML sitemaps
Using only WWW or no-WWW version of the site, make sure this is also set in .htaccess and google webmaster tools Each optimized internal page should have this:
content is king, write for readability
max 2 keywords per page
keyword in slug or html page name
keyword density of 3-5%
keyword 2 times in title and meta description (preferably at beginning and end)
keyword in bold, italic, and underline
keyword in h1
keyword in h2-6 if possible
keyword in image alt tags
low code to text ratio
valid HTML Off-page
Link directories
article directories
social media links and likes/+1s
web 2.0 links
forum profile and signature links
pdf links (slideshare, google docs, pdfcast, scribd)
social bookmark links
blog comments on related sites
yahoo answers
edu and gove links
authority sites carry much better link juice
build backlinks to your backlinks From what I understand forum profiles and web 2.0 aren't as powerful as they used to be, is all of this correct?0 -
Dealing with Pinterest Traffic | Best Practices?
I've not been able to determine what a best practice might be in this situation. Maybe you can help. One of my sites (built on Wordpress) had a blog post go viral on Pinterest. We went from about 1-200 visits a day to more than 17,000 visits daily. All the traffic was basically coming through this one blog post. The site was not built to accommodate that much traffic. We quickly received a call from the hosting company that they had to take our site down because of the load that was being placed on the server (shared hosting.) This is a small, niche site. The products & services being advertised are extremely niche. There is no intent to ever have huge amounts of traffic because we know the customer base is so small. In order to keep the site up, and to reduce the amount of traffic coming from Pinterest, the hosting company modified the .htaccess file to block all traffic coming from pinterest.com. We know that 99% of all the traffic coming from Pinterest not only were not potential customers, but are in the wrong demographic. So, there's no worry for us in losing that traffic. I also know we're not the first site this has happened to. So, what's the best practice here?
Social Media | | Imperi0 -
Best way to utilize a BBC television appearance for Internet Marketing
I was just contacted by BBC and asked to appear on a breakfast program talking about psychotherapy. It is not certain that it is going ahead but more likely than not. Assuming it does what would you say would be the best way to utilise this opportunity through marketing (particularly internet marketing) afterwards? If this goes ahead I would be at the studio for 7am or so and be gone by 9am or so. My website only gets a few hundred visitors through organic traffic and my Twitter and other social media accounts were only started recently so have fairly low levels of followings.
Social Media | | LighthouseC0 -
Is there a way on OSE or any other site to find the 50 most socially shared URLs on a given domain?
I'd love to see which URLs on a specific domain get socially shared the most. I know I can use OSE to say figure out exactly how much social sharing has happened on let's say this URL:
Social Media | | Almonds
http://en.wikipedia.org/wiki/Barack_Obama But what if I want to figure out the top 50 most shared URLs across all of wikipedia.org. Is that possible on OSE or anywhere else? If not, do you have some ideas on how something similar could be achieved?0