What to call pages
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I reckon I've bagged one of the most interesting SEO projects of the year. My new client is selling vibrators. The site is not even in development yet but they want to make it fun and friendly and take away the stigma and "seediness" of the product.
Anyway, the owenr has presented a list of "places" within this site which are places where the products are going to be showcased. These are along the lines of, Royal Rabbits Palace, Clitoral Courtyard, Dungeon Dildos, Magical G-arden etc. (there is a bit shreky/fariy tale thing going on)
Clearly, these places add a lot to the look and feel of the site but as URL's and Titles, they are clearly not optimal in an SEO sense.
What is for the best...making sure we shift the owner back into SEO best practice or hope that having these weird and wonderful names for the pages is going to add enough to the user experience to make it worthwhile to let through.
FYI, did you know you can get vibrators that you can plug an ipod into. Man, I've seen some weird things researching this client!
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Cheers guys. Was hoping for some obscure reason why it would be ok to go with the weird and wonderful names in this instance. Hoping to get some keyword association is a bit too much of a hit and hope I think. Just going to have to be the dull one, as always, in the project and keep things on the straight and narrow. Alex.
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If the client isn't into SEO and usability (well obviously the client isn't) and insists on keeping the weird names, there are still some places to put the keywords in while still staying on the white hat side. Good places would be the alt tag of the picture. It's even possible in the title e.g. '30" BigBoy Dildo - Magical G-arden | Client.com". I think there's enough space for both ways, SEO and crazy names.
Off topic: and they move according to the music I suppose? What if you're into Death Metal? Health risk?
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Hi Alex.
The bottom line is your client can present their pages in any manner they desire....unless the deem SEO is important, in which case they will need to adjust to industry best practices.
The page title, header tag and content should focus the keywords or phrases whose traffic the page wishes to attract. If you offer a page titled "Royal Rabbits Palace" with the same phrase as a header, the problem is you are relying on the content alone to let search engines understand the focus of the page. You will wind up attracting traffic for "rabbit" searches, and missing out on traffic for the page's related terms.
The only way I can think of to make this process work is to cause the replacement phrases to be so well known Google associates the phrases with a given keyword. It would be something like if a major motion picture used the phrase and it went viral.
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