What to call pages
-
I reckon I've bagged one of the most interesting SEO projects of the year. My new client is selling vibrators. The site is not even in development yet but they want to make it fun and friendly and take away the stigma and "seediness" of the product.
Anyway, the owenr has presented a list of "places" within this site which are places where the products are going to be showcased. These are along the lines of, Royal Rabbits Palace, Clitoral Courtyard, Dungeon Dildos, Magical G-arden etc. (there is a bit shreky/fariy tale thing going on)
Clearly, these places add a lot to the look and feel of the site but as URL's and Titles, they are clearly not optimal in an SEO sense.
What is for the best...making sure we shift the owner back into SEO best practice or hope that having these weird and wonderful names for the pages is going to add enough to the user experience to make it worthwhile to let through.
FYI, did you know you can get vibrators that you can plug an ipod into. Man, I've seen some weird things researching this client!
-
Cheers guys. Was hoping for some obscure reason why it would be ok to go with the weird and wonderful names in this instance. Hoping to get some keyword association is a bit too much of a hit and hope I think. Just going to have to be the dull one, as always, in the project and keep things on the straight and narrow. Alex.
-
If the client isn't into SEO and usability (well obviously the client isn't) and insists on keeping the weird names, there are still some places to put the keywords in while still staying on the white hat side. Good places would be the alt tag of the picture. It's even possible in the title e.g. '30" BigBoy Dildo - Magical G-arden | Client.com". I think there's enough space for both ways, SEO and crazy names.
Off topic: and they move according to the music I suppose? What if you're into Death Metal? Health risk?
-
Hi Alex.
The bottom line is your client can present their pages in any manner they desire....unless the deem SEO is important, in which case they will need to adjust to industry best practices.
The page title, header tag and content should focus the keywords or phrases whose traffic the page wishes to attract. If you offer a page titled "Royal Rabbits Palace" with the same phrase as a header, the problem is you are relying on the content alone to let search engines understand the focus of the page. You will wind up attracting traffic for "rabbit" searches, and missing out on traffic for the page's related terms.
The only way I can think of to make this process work is to cause the replacement phrases to be so well known Google associates the phrases with a given keyword. It would be something like if a major motion picture used the phrase and it went viral.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product page as homepage
Hello, Is it ok that to use the homepage of website as a product page directly where you present all your products on your homepage or can it penalise you to do that ? and in that case, is it better to have a homepage that you don't rank and create a subpage for your product page. Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
How should I deal with this page?
Hey Mozzers, I was looking for a little guidance and advice regarding a couple of pages on my website. I have used 'shoes' for this example. I have the current structure Parent Category - Shoes Sub Categories - Blue Shoes
Intermediate & Advanced SEO | | ATP
Hard Shoes
Soft Shoes
Big Shoes etc Supporting Article - Different Types of Shoe and Their Uses There are about 12 subcategories in total - each one links back to the Parent Category with the keyword "Shoes". Every sub category has gone from ranking 50+ to 10-30th for its main keyword which is a good start and as I release supporting articles im sure each one will climb. I am happy with this. The Article ranks no1 for about 20 longtails terms around "different shoes". This page attracts around 60% of my websites traffic but we know this traffic will not convert as most are people and children looking for information only for educational purposes and are not looking to buy. Many are also looking for a type of product we dont sell. My issue is ranking for the primary category "Shoes" keyword. When i first made the changes we went from ranking nowhere to around 28th on the parent category page targeted at "Shoes". Whilst not fantastic this was good as gave us something to work off. However a few weeks later, the article page ranked 40th for this term and the main page dropped off the scale. Then another week some of the sub category pages ranked for it. And now none of my pages rank in the top 50 for it. I am fairly sure this is due to some cannibalisation - simply because of various pages ranking for it at different times.
I also think that additional content added by products on the sub category pages is giving them more content and making them rank better. The Page Itself
The Shoes page itself contains 400 good unique words, with the keyword mentioned 8 times including headings. There is an image at the top of the page with its title and alt text targeted towards the keyword. The 12 sub categories are linked to on the left navigation bar, and then again below the 400 words of content via a picture and text link. This added the keyword to the page another 18 or so times in the form of links to longtail subcaterogies. This could introduce a spam problem i guess but its in the form of nav bars or navigation tables and i understood this to be a necessary evil on eCommerce websites. There are no actual products linked from this page. - a problem? With all the basic SEO covered. All sub pages linking back to the parent category, the only solution I can think of is to add more content by Adding all shoes products to the shoe page as it currently only links out the the sub categories Merging the "Different Type of Shoe and Their Uses" article into the shoe page to make a super page and make the article pages less like to produce cannibalistic problems. However, by doing solution 2, I remove a page bringing in a lot of traffic. The traffic it brings in however is of very little use and inflates the bounce rate and lowers the conversion rate of my whole site by significant figures. It also distorts other useful reports to track my other progress. I hope i have explained well enough, thanks for sticking with me this far, i havn't posted links due to a reluctance by the company so hopefully my example will suffice. As always thanks for any input.0 -
Pages are Indexed but not Cached by Google. Why?
Here's an example: I get a 404 error for this: http://webcache.googleusercontent.com/search?q=cache:http://www.qjamba.com/restaurants-coupons/ferguson/mo/all But a search for qjamba restaurant coupons gives a clear result as does this: site:http://www.qjamba.com/restaurants-coupons/ferguson/mo/all What is going on? How can this page be indexed but not in the Google cache? I should make clear that the page is not showing up with any kind of error in webmaster tools, and Google has been crawling pages just fine. This particular page was fetched by Google yesterday with no problems, and even crawled again twice today by Google Yet, no cache.
Intermediate & Advanced SEO | | friendoffood2 -
Canonical and On-Page Report Card
Hello, One quick question about rel canonical. If i use SeoMoz amazing on-page optimization tool i get a grade B if i use www.mydomain.com and my keyword. I get a grade A if i use https://www.mydomain.com and same keyword. I get the grade B coz i don't get the check mark to "Appropriate Use of Rel Canonical" box. Should i use this rel canonical stuff if i am 301 redirecting www. version to https://www. version already. Regards, OÜInigo
Intermediate & Advanced SEO | | InigoOU0 -
Indexed Pages in Google, How do I find Out?
Is there a way to get a list of pages that google has indexed? Is there some software that can do this? I do not have access to webmaster tools, so hoping there is another way to do this. Would be great if I could also see if the indexed page is a 404 or other Thanks for your help, sorry if its basic question 😞
Intermediate & Advanced SEO | | JohnPeters0 -
How to remove hundreds of duplicate pages
Hi - while i was checking duplicate links, am finding hundreds of duplicates pages :- having undefined after domain name and before sub page url having /%5C%22/ after domain name and before the sub page url Due to Pagination limits Its a joomla site - http://www.mycarhelpline.com Any suggestions - shall we use:- 301 redirect leave these as standdstill and what to do of pagination pages (shall we create a separate title tag n meta description of every pagination page as unique one) thanks
Intermediate & Advanced SEO | | Modi0 -
To land page or not to land page
Hey all, I wish to increase my sites rankings on a variety of keywords within sub categories but I'm unsure where to be spending the time in SEO. Here's an example of the website page structure: General Home Page > Sub Category 1 Home Page
Intermediate & Advanced SEO | | DPSSeomonkey
> Searching / Results pages
- Sub Category 1
- Sub Category 2
- Sub Category 3
- Sub Category 4 > Sub Category 2 Home Page
> Searching / Results pages
- Sub Category 1
- Sub Category 2
- Sub Category 3
- Sub Category 4 We've newly introduced the Sub Category Home Pages and I was wondering if SEO is best performed on these pages or should landing pages be built, one for each of the 4 sub categories in each section. Those landing pages would have links to the "Searching / Results pages" for that sub category. Thanks!0 -
Why are new pages not being indexed, and old pages (now in robots.txt) remain in the index?
I currently have a site that was recently restructured, causing much of its content to be reposted, creating new URL's for each page. To avoid duplicates, all of the existing pages were added to the robots file. That said, it has now been over a week - I know Google has recrawled the site - and when I search for term X, it is stil the old page that is ranking, with the new one nowhere to be seen. I'm assuming it's a cached version, but why are so many of the old pages still appearing in the index? Furthermore, all "tags" pages (it's a Q&A site, like this one) were also added to the robots a few months ago, yet I think they are all still appearing in the index. Anyone got any ideas about why this is happening, and how I can get my new pages indexed?
Intermediate & Advanced SEO | | corp08030