So I am my coworker have a differing opinion on social networking sites.
-
One of us says to join one or two, Linkedin being one of them and just work those. The other says to build profiles on multiple pages - everything from Merchant Circle to fastpitch , essentially any and all, and not worry about activity level, just get the link. What are your thoughts? Which approve will result in more effective optimization for clients?
-
Hi Brenan,
Social is worthless if it is not, well, Social!
The most important facet of using social media is building authority and/or recognition in your space. This kind of authority brings a raft of benefits, not the least of which is the fact that people will want to share what you share...
At a minimum I would pick the two that "work" best for the individual (or company they represent), and start participating in those in a meaningful way. If that works out, then try adding another and see if it also works for you. How many you can realistically manage to make a real contribution to will become clear over time.
My personal view is that a profile that looks like it has been deserted is more likely to do harm to your reputation than good.
Cyrus talked about managing profiles as part of a link building strategy in a blog post just last night. There is also some discussion relevant to your question in the comments on that post. Of course, there are some directories in the SEOmoz resource list that fill the bill for your co-worker too
In short, give yourself a big thumbs up on this one and send your co-worker a link to the post as well!
Sha
-
I would recommend the middle road. Grab all social networking IDs related to your site. Grab the id's for facebook, twitter, linkedin, stumbleupon, digg and all other popular social networks with your brand or site name. The reason is simple. You want to control those names and not allow someone else to do such. If you think "well, I don't use MySpace so I don't care about that one" imagine what is someone else can do if they controlled the id and shared information with it.
Once you have the id's, then the discussion with your coworker comes into play. I would recommend building the profile on each site. It is simple and fast to do. It also may expose your site to people who otherwise may not find it.
After the profile is created, then Syed's points should be considered. The value of your profiles with these various networks increase with your level of activity. Simply creating the profile does offer some value, but not much.
-
Just creating zillions of social profiles for a link isn't going to help much. In fact there are many automated software, the borderline spammy ones, that does it for you but those links don't add value and if you domain is not of high authority, it could potentially even cause a dent on the domain 'trust' level.
If I were you, I would focus on few in the beginning - Twitter, FB, Linked & Youtube or other one depending on your niche, and add couple of more social networks every month, so you are building on social signals without quickly thinning out on the activity levels for each. You don't have to be very active in all networks, but have more than just couple of social profiles is good. Digg and SU is definitely worth considering because of the traffic they can send to you along with the longer term social juice for SEO
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The relationship between Social Media and SEO?
I have read mixed reviews about the relationship between these two in the past. Are there any ways Social Media can improve SEO?
Social Media | | sophiecrosby970 -
Google Analytics Social Settings
Hi, I'm a bit confused about the actual purpose of the social settings in Admin > Property > Social Settings. I've read some blogs saying it just helps analyse traffic that has arrived from your social media pages. Then I've found other sources saying you should add your own domain in there so you can track likes and shares sent from your website to social media platforms. What do I actually need to put in there and how does it help my data? Thanks!
Social Media | | Sally940 -
Diving into Social Media...
Hi Our company has a Facebook page - it's pretty outdated and barely used. I want to change that, but wondered if anyone had any advice on how to start it up again? It hasn't been used for a while, so how do you start off with your first post? Or do you act like you have been there the whole time... probably not the best idea. We don't want to confuse people or look stupid with the first post. I want it to be regularly used for content, community building and demonstrating the personality of the company. Thank you 🙂
Social Media | | BeckyKey0 -
Main Site Social Media SEO impact on different product specific site
Hi, Few months ago I have created a minisite for a particular product category for the online store Giftcampaign.es with a different domain name. The idea was to focus this minisite on selling personalized usb memories and to have a different design, functionality and content that the main one (the site is http://www.usbpersonalizado.es). What I have done here is to link on my site the Social Markers of Facebook and LinkedIn of the parent site GiftCampaign.es, as we are not planning to open and maintain an account for those social networks, and we are already maintaining the ones for the parent site. I would like to know if the SEO Positioning of my minisite can benefit from the links of the Social Networks of the parent site or whether it makes not really an impact in SEO positioning unless I create and maintain new social network accounts for the different minisites that I create with different domain names. I look forward for your response. Best regards, Oriol .
Social Media | | oriolbandalux0 -
Social widgets, iFrames, Duplicate content and more...
Hi guys, I am thinking about embedding a widget on my website that pulls social content from a number of networks. The script (javascript) creates and iFrame and serves up social content which is embedded in an external page ie: Tweet --> embedded on widget-domain.com/page.html --> embedded on my-domain.com via an iFrame. Questions: 1. Will this carry any SEO benefit? Will Google see this as "fresh + frequent" content?
Social Media | | NoorHammad
2. Will this carry any SEO penalties? Will Google see this as duplicate content? I hope thats enough info to get some feedback - let me know if I can provide any more.0 -
Is it possible to modify the default social sources in Google Analytics?
In the newest Google Analytics there's a section called 'Social' which tracks traffic from FB, Twitter and other social sites. For some reason it doesn't include Instagram (which is the one that matters to me, though I'm sure there are many others that it doesn't include either.) Is there a way to modify that and add Instagram as a social source?
Social Media | | storemachine0 -
Why isn't SEOMoz using Wistia's social sharing feautes?
I noticed that SEOMoz does not make use of Wistia's social sharing buttons such as a Facebook Like button. Is there any disadvantage to using the like button via Wistia rather than copy/pasting it in static HTML?
Social Media | | TheDude0 -
Is it ok to have 'Authors' that write content for multiple sites even if in the same industry?
Hi all, I have a client that has 2 websites (different brands) in the same industry. I have encouraged them to become authors when writing content for each respective website and hook up their Google+ profile to the posts. Is this detrimental for SEO if they are writing for both sites? Or is it in fact a positive thing? Looking forward to your thoughts on this!! Thanks, Elias
Social Media | | A_Q0