Canadian site ranking well in states
-
Hello, one of my clients has a site that ranks well in Google.com but is a Canadian company and therefore has a canadian address. They have not yet done any local optimization so if I was to add them to local directories, would that hurt their ranks in the states or anywhere else?
-
It's probably set in GWMT to the default geo targeting in USA.
FYI - I have have excellent success with .ca sites ranking in Canada. The competition is SO much less than in the USA. It takes very little work to get a .ca domain ranked in google.ca, but then again the traffic is just not there.
You say it is a Canadian company, but is it a local type business or is is global, do you ship to the US?
If you ship to the US you will find a lot more business there and ranking in Google.com in the US is much more beneficial. If you do ship to the US, then I would suggest not being obvious about the fact that you are a Canadian company or people will be more hesitant to purchase from you. But in reality a Canadian company can easily ship to the US unlike some further countries where shipping cost is much higher and time takes much longer. It all depends on your type of business.
-
Why would adding the site in local directories hurt the US ranking? Doesn't make sense to me unless you spammed the heck out of a few hundred Canadian directories.
An additional thought...some people believe that getting backlinks from dot ca's will benefit you more on G.ca than G.com. I don't know that anyone has tested it, but it makes sense to me.
-
Have you checked in Google Webmaster Tools where this site is set to target?
-
From what you say it seems you are talking of a canadian site that does not have .ca territorial extension.
In fact, that way, it would have been ranking for the Canadian Google and probably not so good for the .com/USA one.
And it seems that never the site, being probably, a generic domain (.com, .net...), has been geographically targeted toward Canada.
I say this because geotargeting seems an objective for your client.
If it is so, then optimizing the site with geotargeting signals (and saying to Google that your market is Canada), then there is a chance the rankings in google.com will start to be lost
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Video on Site Before Youtube?
We are going to create a few 1 - 2 minute instructional videos. I will be creating a blog that will include the video for our main website. I want to say I read or saw (Whiteboard Friday) that Rand Fishkin mentioned to place the video on your site first for about a month (or weeks). Then, you can publish it on Youtube etc. It sounds like a good plan. Have Google index your blog with the video and receive organic traffic. Then place it on Youtube. Is that correct? Is that the best practice? Like i said, I think it was Rand that discuss this. Would love to get feedback. Thanks.
Image & Video Optimization | | Kdruckenbrod0 -
Should I delete youtube videos when moving to Wistia (or other on-site platform)?
One of my new clients recently built a site that has a great potential for ranking product pages with video rich snippets. Each product page has a single video, but they are currently hosted on youtube and embedded using Youtube iframes. Overall the videos aren't a great fit for Youtube, and we have decided to move the product videos to Wistia. (Much thanks to Phil Nottingham for his answers in this post, and his overall insights on video SEO in general). So what is the best way to make sure we get original credit for the video? I'm planning to take down all the product videos from the Youtube account as soon as we switch the embeds on the site. Is that enough?
Image & Video Optimization | | Sirmontegu1 -
Internal Linking | Site Architecture & Impact of PANDA
Recently, an SEO told me about a problem with my site architecture. Before I take any action, I would like some advice on this. May be this is basic for may people who read this. My e-commerce site has over 400 pages - all of which are regularly updated. I sell 4 products and all 400 pages have an image (which says "subscribe now") clicking on which gets the user to the subscription/payment page. Many pages have 3 images on the same page (mostly because these pages are huge with more than 2000 words on each page and they require a lot of scrolling down, so we placed the "subscribe now" button at the top, middle and end of page). Now effectively this means that there are over 1000+ images pointing to the subscription/ payment page. (1) I have been told that I should either remove these or put a "nofollow" on these images/subscribe now buttons. Should I do either? Similarly, I have a legal disclaimer at the end of each page with a link to a detailed disclaimer page (this appears once under each page) followed by a standard boilerplate language (which I think will be about 15% of the total page content). (2) Should I use image for the language instead? Does it count as duplicity of content? Note: All redirects and pages are on the same/ my own domain.
Image & Video Optimization | | sanar0 -
What are the best practices for optimizing a site for multiple locations?
I have a client that operates in multiple states. I am trying to find a way to best optimize their website, but all of the best practices for "local SEO" seem to be for things such as restaurants, small businesses, etc. I am looking for a way to optimize for the industry keywords as well as location. Any best practices/suggestions would be greatly appreciated. Thanks!
Image & Video Optimization | | Scratch_MM0 -
How likely it is to rank both locally and organically
I think the question summarizes it pretty well. Did anybody experienced this, to rank for one or multiple keywords in both local and organic search results?
Image & Video Optimization | | echo10 -
Best Tool For Local Rank Tracking
Hello Everyone, I have taken a few clients recently that i'm doing local SEO for; I'm curious of what the best tool is for keyword tracking with local intent? I have heard things about WhiteSpark and MicrositeMasters, but I have no idea what is the best, is SEOmoz's tracking good for local? Thanks Zach
Image & Video Optimization | | Zachary_Russell0 -
Multiple use of a YouTube video on site
Hi I want to add the same video (that is hosted on YouTube) onto a website on more than one page. Is it ok to use the same same video link in each instance? Are there any benefits in doing this? Are there any detrimental effects from an SEO perspective? Thank you
Image & Video Optimization | | PH2920