ECommerce Platform Change
-
I'm just entering the process of switching web developer companies, and I was wondering what process would be best for redirecting our old product (new and used cars) pages. Our current design leaves much to be desired seo wise (http://www.resslermotors.com/index.asp?cmd=detail&vin=1FTSX30F3XEC01446&stocknumber=123911&sg=ocor5h42d2yhkla&Make=Ford&parCertifiedFlag=&Model=&parVehTypeID=&p=6&page=1), and redirecting all of them seems like it would be pretty complicated.
In addition to that, we currently have 35,000 pages. Is there a practical way to do redirects with this many pages?
-
Buy a magento car theme at template monster. Or buy one on Magento Connect.
On magento connect, you will have to do a lot of digging around. The themes are already set so you just have to get familiar with it and change the pics
-
Understandable, that it would cause worries. I've only been with this company for about 8 months, and walked into a terrible platform. Sadly, every automotive website provider I talk to has their system that they use, and I'm stuck trying to find both the best ecommerce platform, as well as overall site build.
-
Ressler! Sorry man, that raises a red flag for me. I wouldn't use a company who has built their own software because then you are stuck with them. You may be limiting yourself to what their CMS can provide. There are many of these companies out there whose code is outdated and functionality subpar. I am biased toward Magento as you can tell by my username. It's open source while the company you are looking to switch to is custom (built their own).
-
I'm switching to a different company that supposedly has built their own. I'm currently using Seritas, and I'm switching to TK Carsites. The current company uses a jumbled mess, while the new company designs it with keywords in mind.
-
There's probably a number of ways to do it, some more manual than others.
Get a developer to export a list of product numbers (if they are unique) and urls from the DB of the old and new CMS. Use excel and match em up (vlookup is a good function for that), create the htaccess redirects (=CONCATENATE is a good function for that) and whaaalaaa.
If programming resources are short, you may need to use a scraper (ie. mozenda) to get the info. Or, just pick the most valuable revenue entreating pages (export from Google Analytics if you have that setup) and manually write redirects. Not recommended but better than nothing!
Err, so many options, lol. And definitely switch to Magento. It rocks!
-
Check to see if you have a feature in your ecommerce platform where you can import and export information. I use magento and there's a feature called Import Export. I haven't used it in about 3 years so I'm sure I'm forgetting. But you should be able to export everything (product/stock/customer info) to excel. I don't know about the URLs though. Maybe you can run a sitemap report and 301 those URLs.
-
If the URLs are going to be changing (and hopefully optimized) then 301 redirects are the way to go. What platform are you changing from / to? What kind of server will it be hosted on?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Discontinued Product on a Ecommerce site
To create a better customer experience, rather then remove discontinued product from a site, we remove many links from the page, and remove it from the navigation of the site, but we keep the url and show that the product can no longer be purchased. This keeps the links, keeps the content, and gives customers the opportunity to find other products we have. But I often wonder if we should allow this items to just 404 and be done with them. Here is an example. http://www.americanmusical.com/Item--i-dyn-bm5a-list. Any advice?
Technical SEO | | dianeb1520 -
Changes to title and description not appearing in Google search...
www.heatwavemedia.com Search terms: san francisco video production, san francisco video production services In Google search site appears as "Heartwave Media: San Francisco Video Production Services" but I'm sure I've never used a colon in all my iterations of the title... Instead it reads "San Francisco Video Production Services | Heartwave Media" with the description "A San Francisco video production company specializing in creative corporate and commercial video services." But that's not coming up either... I'm on Wordpress and am using All in One SEO if that helps... Thoughts?
Technical SEO | | keeot0 -
Changing the city of operation and trying to know the best way of informing Google
We are having a business operating out of three cities A, B and C with A being the primary address and the business provides its services in B and C as well. Business has decided to shut shop in C and instead add D as another city. Currently the URLs are like www.domainname.com/A/productswww.domainname.com/B/productswww.domainname.com/C/productsPlease help us in understanding the best way to inform google that City C is non operational now.Do we need to do the redirects, and if yes, should we do the redirects to Home Page?Or can we just remove the C city URLs from the webmaster tool and inform Google.
Technical SEO | | deep_irvin0 -
Title tag not changing in Google. Can somebody take a look for me?
I'm using Yoast SEO plugin for the website. The website is http://www.emerypharmaservices.com. It appears on the webpage, the title tag is correct (home page should be Contract Laboratory Research Services for Analytical Chemistry and Microbiology), however, in Google it only says Emeryville Pharmaceutical Services. Could this be due to my settings? Please advise. Thank you
Technical SEO | | leopold49520 -
ECommerce categories in path name or alternative
Our store is in magento and many recommend to turn of category names in product paths as magento creates duplicate pages for the same content when products are in multiple categories. I have a canonical plugin that should fix dup paths. This has not bothered me until I decided to create GA goals for seeing multiple products and realized I dont have an easy filter because the paths dont have categories. I think I can add a suffix to products like /?t=p - If I can do so will that be enough for me to create goals in GA - or am I better off adding back category paths.
Technical SEO | | JohnBerger0 -
ECommerce site - Duplicate pages problem.
We have an eCommerce site with multiple products being displayed on a number of pages. We use rel="next" and rel="prev" and have a display ALL which I understand Google should automatically be able to find. Should we also being using a Canonical tag as well to tell google to give authority to the first page or the All Pages. Or was the use of the next and prev rel tags that we currently do adequate. We currently display 20 products per page, we were thinking of increasing this to make fewer pages but they would be better as this which would make some later product pages redundant . If we add 301 redirects on the redundant pages, does anyone know of the sort of impact this might cause to traffic and seo ?. General thoughts if anyone has similar problems welcome
Technical SEO | | SarahCollins0 -
Creating new website with possible Url change (301 involved?)
Hi, I am currently getting a web designer to upgrade my website. I have built lost of links to my internal pages, should I get him to 301 redirect example.com/about.html (old) to example.com/about (new) OR Is there any need for this once the page doesn't change to example.com/about-us? Thank you in advance 🙂
Technical SEO | | Socialdude0