What is the best way to change your sites folder structure?
-
Hi,
Our site was originally created with a very flat folder structure - most of the pages are at the top level. Because we will adding more content I want to tidy up the structure first. I just wanted to check what the best way to go about this was. Is it best to:
-
First configure all the new 301 redirects to point to the new pages, while leaving the actual links on our site pointing to the old pages. Then changing the links on the site after a few weeks.
-
Configure the redirects and change the actual links on my website at the same time to point to the new locations.
My thinking that if I go with option 1 route then I will give Google a chance to process all the redirects and change the locations in their index before I start pointing them to the new locations. But does it make any difference? What is the best wat to go about making this sort of change to minimize any loss in rankings, page rank etc?
Thanks for the help.
-
-
Cyklop Studio is correct. Definitely the second option.
301 your pages, change all links, then crawl your site so you can find any links you missed.
Imagine for a moment you moved to a new home. You go to the post office and forward your mail to the new home (i.e. a 301). Would you still keep asking everyone to send your mail to your old home (i.e. keep the old links)? No. You would update everyone you can, then as you notice forwarded mail you can contact those people or businesses you missed and alert them to your new address.
-
This is something I am considering doing as well with my site. I would really like to change to folder structure around. The biggest issue is some of my inner pages are ranking well in the SERPS and I want to continue that success even after the switch is done.
-
My gut feeling says #2. I'll spend the rest of this post thinking out loud why I think that one is there better option (though I don't think there is actually a 'wrong' and a 'good' option here, both have their advantages en disadvantages).
-
Both your visitors and the search engines will stop visiting the old URLs as fast as possible (saving you bandwidth on the redirects).
-
Less 'code overhead' regarding cases such as 'did I change that one already?'
-
You are treating search engine robots and human visitors equally
Love to see what others have to say about this!
-
-
definitely number 2.. if you leave the links, then your have conflicting information for Google. 1 saying it's been moved over here and 1 saying everything has is still where it use to be.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need Advice on Categorizing Posts, Using Topics, Site Navigation & Structure
Hey there, My site had terrible categorization. I did a redesign, and essentially decided to start over using Topics instead of categories - which appear as my site's main navigation. Now I need to assign a Topic to all my posts. Is it safe to assign posts to multiple parent Topics from an SEO point of view? I want to do it since it would be helpful for users to find them in multiple locations some of the time, but I certainly don't want any SEO issues. Also, should I de-categorize all of my posts since I'm assigning them to my new hierarchical taxonomy - Topics? This is very important to finalize. Any help or advice is greatly appreciated. Thanks, Mike
Technical SEO | | naturalsociety0 -
Test site got indexed in Google - What's the best way of getting the pages removed from the SERP's?
Hi Mozzers, I'd like your feedback on the following: the test/development domain where our sitebuilder works on got indexed, despite all warnings and advice. The content on these pages is in active use by our new site. Thus to prevent duplicate content penalties we have put a noindex in our robots.txt. However off course the pages are currently visible in the SERP's. What's the best way of dealing with this? I did not find related questions although I think this is a mistake that is often made. Perhaps the answer will also be relevant for others beside me. Thank you in advance, greetings, Folko
Technical SEO | | Yarden_Uitvaartorganisatie0 -
Best way to change from one CMS to wordpress??
I have a client that was working with another SEO consultant and they pretty much dropped the ball big time! The SEO company took his site off of wordpress and put it on another CMS (http://www.wsinetsuccess.com/WSI-E-Fusion). My client would like to take hes site off of the WSI E Fusion platform and back onto wordpress. My question is how is the best way to going about doing this with out loosing all of the PR to the site? Should I find all of the URLs that are on the site and just 301 them to the right page? Thank you very much for your help.
Technical SEO | | pakevin0 -
Best way to do a site in various regions
I have a client who has 2 primary services in 4 regions He does mold removal and water damage repair. He then serves cincinnati, dayton, columbus, and indianapolis. Before hiring my company he had like 30 domains (keyword based) and had tons and tons of fake google places listings. He actually got a lot of traffic that way. However I will not tolerate that kind of stuff and want to do things the right way. First of all what is the best site approach for this. He wants a site for each service and for each city. indy mold cincy mold dayton mold dayton water etc etc etc In the end he will have 8 sites and wants to expand into other services and regions. I feel like this is not the right way to handle this as he also has another site that is more generic To me the best way to do this is a generic domain with a locations page and a page for each city. The for the Places he would get one account - an address that is hidden since he goes to customer locations, and just multiple city defined regions. He does have an office like address at each city. So should I make him a Places listing for each city or just the one? And of course how should the actual sites be organized? Thanks
Technical SEO | | webfeatseo0 -
I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website
I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website
Technical SEO | | Archers0 -
What is the best website structure for SEO?
I've been on SEOmoz for about 1 month now and everyone says that depending on the type of business you should build up your website structure for SEO as 1st step. I have a new client click here ( www version doesn't work)... some bugs we are fixing it now. We are almost finished with the design & layout. 2nd question have been running though my head. 1. What would the best url category for the shop be /products/ - current url cat ex: /products/door-handles.html 2. What would you use for the main menu as section for getting the most out of SEO. Personally i am thinking of making 2-3 main categories on the left a section where i can add content to it (3-4 paragraphs... images maybe a video).So the main page focuses on the domain name more and the rest of the sections would focus on specific keywords, this why I avoid cannibalization. Main keyword target is "door handles" Any suggestions would be appreciated.
Technical SEO | | mosaicpro0 -
.CA site same as .com site - are both necessary?
Dear Friend, We representa a major national brand in the auto care industry, and they have locations in both US and Canada. There is a primary content site at .com that we have duplicated at .ca. We are hosting the .ca site on a separate IP on a server in Canada - but by in large it is the same site. (there are some minor changes we made to change US English to Canadian English - though minor. When we search Google.ca we generally see strong search results for the .com site, but rarely, if ever any evidence of rankings for the .ca site. The .com site was launched several years ago about 18 months before the .ca site. Why doesn't Google.ca show the .ca site? Is this an issue of duplicate content, and Google.ca simply shows the .com version which it knew about first? Are we wasting our time, money and efforts having both? Thanks, Tim ps. this isn't about location. We use a separate site to locate local shops, and have coordinated that well with Google Places, and when looking for local auto care - we do well in both US and Canada. The sites described above are largetl content sites.
Technical SEO | | lunavista-comm0
