ECommerce Platform Change
-
I'm just entering the process of switching web developer companies, and I was wondering what process would be best for redirecting our old product (new and used cars) pages. Our current design leaves much to be desired seo wise (http://www.resslermotors.com/index.asp?cmd=detail&vin=1FTSX30F3XEC01446&stocknumber=123911&sg=ocor5h42d2yhkla&Make=Ford&parCertifiedFlag=&Model=&parVehTypeID=&p=6&page=1), and redirecting all of them seems like it would be pretty complicated.
In addition to that, we currently have 35,000 pages. Is there a practical way to do redirects with this many pages?
-
Buy a magento car theme at template monster. Or buy one on Magento Connect.
On magento connect, you will have to do a lot of digging around. The themes are already set so you just have to get familiar with it and change the pics
-
Understandable, that it would cause worries. I've only been with this company for about 8 months, and walked into a terrible platform. Sadly, every automotive website provider I talk to has their system that they use, and I'm stuck trying to find both the best ecommerce platform, as well as overall site build.
-
Ressler! Sorry man, that raises a red flag for me. I wouldn't use a company who has built their own software because then you are stuck with them. You may be limiting yourself to what their CMS can provide. There are many of these companies out there whose code is outdated and functionality subpar. I am biased toward Magento as you can tell by my username. It's open source while the company you are looking to switch to is custom (built their own).
-
I'm switching to a different company that supposedly has built their own. I'm currently using Seritas, and I'm switching to TK Carsites. The current company uses a jumbled mess, while the new company designs it with keywords in mind.
-
There's probably a number of ways to do it, some more manual than others.
Get a developer to export a list of product numbers (if they are unique) and urls from the DB of the old and new CMS. Use excel and match em up (vlookup is a good function for that), create the htaccess redirects (=CONCATENATE is a good function for that) and whaaalaaa.
If programming resources are short, you may need to use a scraper (ie. mozenda) to get the info. Or, just pick the most valuable revenue entreating pages (export from Google Analytics if you have that setup) and manually write redirects. Not recommended but better than nothing!
Err, so many options, lol. And definitely switch to Magento. It rocks!
-
Check to see if you have a feature in your ecommerce platform where you can import and export information. I use magento and there's a feature called Import Export. I haven't used it in about 3 years so I'm sure I'm forgetting. But you should be able to export everything (product/stock/customer info) to excel. I don't know about the URLs though. Maybe you can run a sitemap report and 301 those URLs.
-
If the URLs are going to be changing (and hopefully optimized) then 301 redirects are the way to go. What platform are you changing from / to? What kind of server will it be hosted on?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GSC: Change of Domain Not Processed, Despite Saying "Approved"?
Hi folks, I've just completed a straightforward olddomain -> newdomain migration. All the redirects were done on 7th Feb. I submitted the change of domain request on 7th Feb. All seemed fine - as can be seen in the attached. It's now 19th March and our pals at GSC are still saying that the domain migration is ongoing. I've never had this take so long before; 2-3 days tops. Their results are tanking as I can't geo target and more features in GSC are out of action as it's 'locked' due to this migration (I just get a screen as per the attached). Thoughts? Shall I risk withdrawing the request and starting anew? The old "turn it off and on again"? Thanks! hJXKC
Technical SEO | | tonyatfat0 -
How do I "undo" or remove a Google Search Console change of address?
I have a client that set a change of address in Google Search Console where they informed Google that their preferred domain was a subdomain, and now they want Google to also consider their base domain (without the change of address). How do I get the change of address in Google search console removed?
Technical SEO | | KatherineWatierOng0 -
Changing URL of posts
HI, I need to change the urls and permalink structure of my blogposts. How I have to deal all this with google? Do I have to re-submit the pages to google with fetch as google? Will google display duplicate content of the same article ( having changed the url) or will it automatically replace the old url with the new ones? Tx for your support guys!
Technical SEO | | tourtravel0 -
Will it make any difference to SEO on an ecommerce site if they use their SSL certificate (https) across every page
I know that e-commerce sites usually have SSL certificates on their payment pages. A site I have come across is using has the https: prefix to every page on their site. I'm just wondering if this will make any difference to the site in the eyes of Search Engines, and whether it could effect the rankings of the site?
Technical SEO | | Sayers1 -
ECommerce Problem with canonicol , rel next , rel prev
Hi I was wondering if anyone willing to share your experience on implementing pagination and canonical when it comes to multiple sort options . Lets look at an example I have a site example.com ( i share the ownership with the rest of the world on that one 😉 ) and I sell stuff on the site example.com/for-sale/stuff1 example.com/for-sale/stuff2 example.com/for-sale/stuff3 etc I allow users to sort it by date_added, price, a-z, z-a, umph-value, and so on . So now we have example.com/for-sale/stuff1?sortby=date_added example.com/for-sale/stuff1?sortby=price example.com/for-sale/stuff1?sortby=a-z example.com/for-sale/stuff1?sortby=z-a example.com/for-sale/stuff1?sortby=umph-value etc example.com/for-sale/stuff1 **has the same result as **example.com/for-sale/stuff1?sortby=date_added ( that is the default sort option ) similarly for stuff2, stuff3 and so on. I cant 301 these because these are relevant for users who come in to buy from the site. I can add a view all page and rel canonical to that but let us assume its not technically possible for the site and there are tens of thousands of items in each of the for-sale pages. So I split it up in to pages of x numbers and let us assume we have 50 pages to sort through. example.com/for-sale/stuff1?sortby=date_added&page=2 to ...page=50 example.com/for-sale/stuff1?sortby=price&page=2 to ...page=50 example.com/for-sale/stuff1?sortby=a-z&page=2 to ...page=50 example.com/for-sale/stuff1?sortby=z-a&page=2 to ...page=50 example.com/for-sale/stuff1?sortby=umph-value&page=2 to ...page=50 etc This is where the shit hits the fan. So now if I want to avoid duplicate issue and when it comes to page 30 of stuff1 sorted by date do I add rel canonical = example.com/for-sale/stuff1 rel next = example.com/for-sale/stuff1?sortby=date_added&page=31 rel prev = example.com/for-sale/stuff1?sortby=date_added&page=29 or rel canonical = example.com/for-sale/stuff1?sortby=date_added rel next = example.com/for-sale/stuff1?sortby=date_added&page=31 rel prev = example.com/for-sale/stuff1?sortby=date_added&page=29 or rel canonical = example.com/for-sale/stuff1 rel next = example.com/for-sale/stuff1?page=31 rel prev = example.com/for-sale/stuff1?page=29 or rel canonical = example.com/for-sale/stuff1?page=30 rel next = example.com/for-sale/stuff1?sortby=date_added&page=31 rel prev = example.com/for-sale/stuff1?sortby=date_added&page=29 or rel canonical = example.com/for-sale/stuff1?page=30 rel next = example.com/for-sale/stuff1?page=31 rel prev = example.com/for-sale/stuff1?page=29 None of this feels right to me . I am thinking of using GWT to ask G-bot not to crawl any of the sort parameters ( date_added, price, a-z, z-a, umph-value, and so on ) and use rel canonical = example.com/for-sale/stuff1?sortby=date_added&page=30 rel next = example.com/for-sale/stuff1?sortby=date_added&page=31 rel prev = example.com/for-sale/stuff1?sortby=date_added&page=29 My doubts about this is that , will the link value that goes in to the pages with parameters be consolidated when I choose to ignore them via URL Parameters in GWT ? what do you guys think ?
Technical SEO | | Saijo.George0 -
SEO multi-language ecommerce with Oscommerce
Hello Team, I have few things that have been bugging me for a while. I hired a SEO company, Just Search in Italy, to do the full campaign for me, both for Italian and French language. However, I'm a little puzzled over their suggestions: -for muti-language they suggested to use separate domains Sposae.com for Italian and Sposae.fr for French. I'm a little worried about this because this means that I would need to do double job every time we do any changes or updates to the website, because now we have two ecommerce software running. Right now I have on Sposae.com both languages, using the Ultimate SEO URL. My question to you all is do I really have to use different domains? The system I have now is really not good? Thanks a lot
Technical SEO | | angelowei0 -
Is there a way of changing the Permalink without getting the 404 Error?
Hi, I am new to this all.. Is there a way of changing the permalink for example from: domain/content/ to domain/profile/ without receiving the 404 error message. It's just that since my website has been developed, some pages and their content have changed but the permalink still shows the name of the old page which may be confusing. Ps. Please use most simple language for explanations as I am really new to it. Thank you! Ve
Technical SEO | | MissVe0 -
How to optimize achor text links on ecommerce category page
A category page on an e-commerce sites, containing a list of the products within the category, usually shows the product image above the product text link. If both image and anchor text link to the product page, this would mean that the image is counted as the link in terms of ranking value. What would be the best way to make the anchor text count in stead of the image? I guess some ways would be: 1. Not making the product image a link
Technical SEO | | DeptAgency
2. Using some kind of link masking / redirecting technique for the image
3. Employing a technical trick to make the anchor text link come first in the code readable by search engines. What would be the easiest way to solve this issue? Or do you believe it's not worth bothering?0