Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Ecommerce Preferred URL Structure for Printing Website

Technical SEO

687

CheapyPP Subscriber last edited by

Hello Mozers!

We are adding an ecommerce functionality to our existing website.
Our company offers a wide range of commercial printing and mail services.

We have done a pretty good job over the years in building content both in terms of our print offerings and blog section highlighting those offerings.

We have finally bit the bullet and have decided to add end-to end ecommerce functionality. Users will be able to price, pay, upload and order thru our website.

My question to the community becomes which sub folder do we use?
The ecommerce functionality is a third part software and needs to sit in a sub folder and we can't seem to find a good fit.

Most of our content pages for print items are something like this

www.website/printing/ - pillar page

examples of url structure for sub pages

www.website/printing/flyer-printing/
www.website/printing/booklet-printing/
www.website/printing/door-hangers/
www.website/printing/business-cards/

Options would be order-printing/ or prints/

So we we thinking /orders/ would be the best but not certain and wanted some feedback from the community.

If we did go this route the url structure would be: order/business-cards this would be the default econ page

order/business-cards/full-uv-coaing-both-sides individual product page

What are your thoughts?

CH
1 Reply Last reply
Reply Quote 0

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Canonical URL Change

Hi, I have a Product Page, say www.example.com/product-title/.
Canonical URL is www.example.com/product-title/ I want to change its URL to www.example.com/product-title-2/
Canonical URL is www.example.com/product-title-2/
Can't do 301 Redirect. Is SEO Juice passed from www.example.com/product-title/ to www.example.com/product-title-2/ ? Thanks,
Technical SEO | | viatrading1

0
Duplicate content on charity website

Hi Mozers, We are working on a website for a UK charity – they are a hospice and have two distinct brands, one for their adult services and another for their children’s services. They currently have two different websites which have a large number of pages that contain identical text. We spoke with them and agreed that it would be better to combine the websites under one URL – that way a number of the duplicate pages could be reduced as they are relevant to both brands. What seamed like a good idea initially is beginning to not look so good now. We had planned to use CSS to load different style sheets for each brand – depending on the referring URL (adult / Child) the page would display the appropriate branding. This will will work well up to a point. What we can’t work out is how to style the page if it is the initial landing page – the brands are quite different and we need to get this right. It is not such an issue for the management type pages (board of trustees etc) as they govern both identities. The issue is the donation, fundraising pages – they need to be found, and we are concerned that users will be confused if one of those pages is the initial landing page and they are served the wrong brand. We have thought of making one page the main page and using rel canonical on the other one, but that will affect its ability to be found in the search engines. Really not sure what the best way to move forward would be, any suggestions / guidance would be much appreciated. Thanks Fraser .
Technical SEO | | fraserhannah

0
What would be the optimum URL structure for an inbound tour operator that sells tours in Jordan?

We are an inbound tour operator in Jordan. We have just redesigned and restructured our website. We sell tours in Jordan (Jordan Tours) and this is the primary keyword we are targeting. Our Jordan Tours page includes different tour categories. Each category takes you to a number of tours to choose from. What would be the best URL structure that will optimize our ranking for "Jordan Tours"? A. /jordantours/tour-type-category/tour-name B. /jordantours/tour-name C. /tour-name I have to admit that two weeks ago we launched the new site and went with option C. by intuition, aiming at reducing the clutter for a better user experience. So if C isn't the answer, is it worth making the change and applying 301 redirects after our new pages has been indexed for 2 weeks? Your insight is much appreciated. Thank you, Rakan
Technical SEO | | rakan

0
How to keep a URL social equity during a URL structure/name change?

We are in the process of making significant URL name/structure change to one of our property and we want to keep the social equity (likes, share, +1, tweets) from the old to the new URL. We have been trying many different option without success. We are running our social "button" in an iframe. Thanks
Technical SEO | | OlivierChateau

0
Shorter URLs

Hi Is there a real value in having the keywords in the URL structure? we could use the URL: Mybrand.com/software/tablets/ipad/supertrader.html Or instead have the CMS create the shorter version mybrand.com/supertrader.html and just optimize this page for the keyword 'supertrader ipad software'
Technical SEO | | FXDD

1
URL Structure Question

Hey folks, I have a weird problem and currently no idea how to fix it. We have a lot of pages showing up as duplicates although they are the same page, the only difference is the url structure. They seem to show up like: http://www.example.com/page/ and http://www.example.com/page What would I need to do to force the URLs into one format or the other to avoid having that one page counting as two? The same issue pops up with upper and lower case: http://www.example.com/Page and http://www.example.com/page Is there any solution to this or would I need to forward them with 301s or similar? Thanks, Mike
Technical SEO | | Malarowski

0
301 an old URL with a ? in the URL?

I am redoing a site and the URL's are changing structure. The client's site was in magento and in the store they would get two URLs, for example: /store/categoryname/productname and /store/categoryname/productname?SID=dslkajsfdoiu947598whouieht983hg98 Do I have to 301 redirect both of these URL's to their new counterpart? Both go to the same content but magento seemed to add these SIDs into the navigation and Google has both versions in the index.
Technical SEO | | DanDeceuster

0
Schema.org for ecommerce

Hello, Has anyone got any experiences of using schema mark-up on an ecommerce site? If so, what has been the outcome since doing in? I am just wondering if it is worth marking up our products with the full product set of schemas and what the impact would be?
Technical SEO | | RikkiD22

0