Renaming primary domain advice
-
Hi,
We have a site www.anteater.com.au. It's a pest control company here in Sydney Australia. Now I've just renamed it to www.anteaterpestcontrolsydney.com.au yesterday for SEO purposes. I'm doing 301 redirects.
My question is, is it worth it to do this? Will we have any advantage in the long run with just this URL change? Or would it be better to just leave it as is as www.anteater.com.au
Any comments would be appreciated.
Cheers.
-
Done! You nailed the 5% pretty good.
Thank you very much EGOL! I've just reverted back the URLs.
-
To help you with that last five percent... if you change your domain your email address will not fit on a standard business card and you will get very few emails because your address will be so long that most people will make at least one typo.
-
Really helpful. Thanks. I'm 95% inclined now to revert it back to www.anteater.com.au, just need additional comments from others regarding this.
-
Wow... just personal opinion.... anteater.com.au is a totally KickAss domain that is really memorable, funny, short, clever, awesome..... and you are going to change it to something spammy like anteaterpestcontrolsydney.com.au ???
Honestly... if I owned anteaterpestcontrolsydney.com.au and somebody offered me anteater.com.au... I would mortgage my house to buy it.
If I owned anteater.com.au I would have logos, mascots, airplanes pulling banners, uniforms with anteater on the back, biz cards, SWAG... everybody everywhere would know about anteater.com.au
I think that the SEO value of anteater(tiredoftypingthislongassdomain)pestcontrolsydney.com.au is minimal if anything.... maybe even negative value.
I know that my reply was a bit over-the-top... but you should interpret that as being a reflection of my enormous enthusiasm for anteater.com.au.... If I owned that domain I would move to Australia and become the best professional ant hunter in the southern hemisphere!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Purchasing an existing domain + redirecting to company's domain
Let's pretend that competitor.com ranks well for certain search terms and generates some traffic from organic search. If a company were to acquire the competitor (or their domain), what's the smartest way to redirect that SEO value to the acquiring company's website? Does a 301 redirect work between different root domains? Even if it does work, is that the smartest approach? Thanks for your help!
Intermediate & Advanced SEO | | Raleigh0 -
Canonical link vs root domain
I have a wordpress website installed on http://domain.com/home/ instead of http://domain.com - Does it matter whether I leave it that way with a canonical link from the domain.com to the domain.com/home/ or should I move the wordpress files and database to the root domain?
Intermediate & Advanced SEO | | JosephFrost0 -
Does using a sub-domain lessen the effectiveness of your main domain?
For example a website without a blog and is a simple html site with no blogging capabilities. We go out to Blogger or Wordpress and set up the blog portion of the website using something like blog.yourdomain.com. Does this make a difference SEO wise? Is is more effective to be sure that you are using the main domain and not a sub-domain? I have heard both sides before but can't seem to find the concrete answer. Thanks for any advise out there.
Intermediate & Advanced SEO | | d25kart0 -
Tips to Merge Two Domains?
Hi all, my client assigned me to merge both their two domains. To cut the long story, at the moment they have, for example, domain1.com and domain2.com. Practically, they sell quite the same products but with different content and layout. This has been happening for several years: domain1.com came first then domain2.com a couple of months after. They noticed that domain2.com has now more traffic than domain1.com. Another reason is they want to use one placeholder to avoid brand confusion (as expected because the products are actually the same). So, they are planning to merge the brand into domain2.com. I think this is just the same as moving domain, isn't it? I have been preparing all things as per SEOmoz SEO Guide: How to Properly Move Domains and Google's moving your site . Do you have any other tips to include? I want to make sure that the domain moving will be successful and the link juice on domain1.com can be transferred to domain2.com . Many thanks for your help! 🙂
Intermediate & Advanced SEO | | Ci3reR0 -
Large Scale Domain Forwarding
I recently purchased a domain from a domainer who owns and parks many, many exact match domains in my niche. He gets a lot of type in traffic via these domains and is willing to forward them to my domain to help get my site started with traffic. We were planning on forwarding a few dozen domains at the most. I'd like to make sure I'm not raising any red flags with google for forwarding so many domains to a new site. I found this article, which says Panda made some changes with regards to what I'm trying to do here. Not sure if they guy is right though. http://domainate.wordpress.com/2011/10/20/how-google-panda-affected-domain-forwarding-and-what-to-do-about-it/
Intermediate & Advanced SEO | | terran0 -
Redirect on exact match domain to Brand domain question :)
Hi, If I have a website with the domain crazysocks.co.uk and a title tag 'black socks' would I see any benefit redirecting blacksocks.co.uk to crazysocks.co.uk, to give my keyword 'black socks' a boost in the SE's from the EMD. I see it loads where an EMD is indexed for its term but when you click the result it redirects to a branded domain. I personally cant see this being true but wanted to double check.
Intermediate & Advanced SEO | | activitysuper0 -
Consolidating 3 regional domains
We recently took the decision to consolidate 3 domains for .com.au, .eu and .us. This decision was made before I arrived here and I'm not sure it's the right call. The proposal is to use a brand new .co (not .com isn't available) domain. The main reason is in terms of trying to build domain strength towards one domain instead or trying to grow 3 domains. We re-sell stock simlar to hotel rooms (different industry) and our site is heavily search based. So duplicate content is an issue that we hope improve on with this approach. One driver was we found for example that our Autralian site was outranking out european site in european searches. We don't want to only hold certain inventory on certain sites either because this doesn't work with our business rules. Anyway if we are to go about this, what would be the best practise in terms of going about this. Should we suddenly just close one of the domain and to a * 301 redirect or should we redirect each page individually? Someone has proposed using robots text to use a phased approach, but to my knowledge this isn't possible with robots.txt, thought a phased individual page 301 using htaccess may be possible? In terms of SEO is 1 domain generally better that 3? Is this a good strategy? What's the best 301 approach? Any other advice? Thanks J
Intermediate & Advanced SEO | | Solas0 -
Sub-domains and different languages
Hi there! All our content is in two languages: English and Spanish, but they're basically the same (sometimes longer, sometimes shorter). We have the English content under a subdomain (en.mydomain.com) and the Spanish one under another subdomain (es.mydomain.com). First of all: is that correct? Is it better to have it under folders or under subdomains? But the most important question. When a user enters to mydomain.com is redirected through a 302 to the Spanish subdomain or to the English subdomain, depending on the language of his browser (microsoft.com works this way). We have now a lot of links pointing to mydomain.com but... where is all this link flow going?? Are we losing it? Should we have a landing page under mydomain.com pointing to both subdomains? or maybe redirect it through a 301 to just one of the subdomains, then redirect the user to his language if necessary? Thank you very much!!!
Intermediate & Advanced SEO | | bodaclick0