Can someone explain a few hopefully simple questions for me please
-
Hi everyone
First off for local seraches I rank very well pretty much all on first page and high up too. I am also attempting to rank well for the search term 'independent mortgage advice'
I currently rank third on page 2 for the above search term. I am happy with this progress as the site is only 3 months old.
I am UK based, have a .co.uk domain and although my site server is located in Germany (1and1) I have changed the geographical location in webmaster tools.
My competitive domain analysis gives me the follwing results:
- Domain Authority: 14
- Domain MozRank: 2.44
- Total Links: 110
- Ext. Followed Links: 19
- Linking root Domains: 13
- Followed Linking Root Domains:9
- Linking C-Blocks: 8
Compared to my competitors around me these figures are terrible so why am I doing relatively well and how can I increase some of these figures such as Domain Authority & Domain Mozrank?
The page I'm referring to is http://www.keystonemortgages.co.uk
I am a novice so please don't mind calling me a numpty if it appears obvious to you
Jason
PS is it frowned upon to post links with title keywords here?
-
You have a few link juice leaks though unessasary 301 redirects, every 301 leaks link juice so if you dont need then youy should avoid.
take this redirect
The link to "http://www.keystonemortgages.co.uk/blog" has resulted in HTTP redirection to "http://www.keystonemortgages.co.uk/blog/".
you have added a "/" using a 301, but why not link directly to the final url in the first place and stop the leak.
here is another
The link to "http://www.keystonemortgages.co.uk/images/blacktriangle.gif" has resulted in HTTP redirection to "http://www.keystonemortgages.co.uk/images/BlackTriangle.gif".you see the diff in capitalization, you need to link directly to the final url again. if i was you i would 301 all urls to lowercase, the it is easy to remember how to write them when making links, others will also generaly link to you using lowere case
You have 78 cases like this.
You also have a few missing descriptions and some non-relevent link text, "more" , never waste link text, get a keyword in there.email me i will send you a list of the errors i spoted.
-
Just a personal thing but for me you have tried to target too many keywords on the page therefore your title has gone over the 'limit' which could effect your CTR.
I would target your main keyword on the home page 'independent mortgage advice' then target the local stuff on individual pages. One page to target Ipswich, one page to target Suffolk etc and make the content really bespoke to the area (local client testimonials etc).
-
Hey thanks for the response opt - you mentioned the on page seo has been done fairly well are there any obvious things you think that I have missed out on.
I'll start to read through the beginners guide this afternoon thanks for the link.
Jason
-
Hi Jason,
It looks like you are doing your on page stuff fairly well.
The next stage, which relates to your question on domain and page authority is to do with link building. As you have said you only have 19 external links (followed) to your site, this would suggest why your authority ranks are low.
Try having a read of this to understand the importance of links and some link building strategies - http://www.seomoz.org/beginners-guide-to-seo/growing-popularity-and-links
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Huge ranking flux that we cannot explain
Hello, SEO experts from around the world. We need your help; we have seen massive ranking flux across our website and others. We cannot explain what is causing this ranking flux. The content marketing is top quality, so we don’t know why we are moving from 25 to 50th on Google and sometimes even beyond that. Can any SEO experts explain why our agency is moving so much within Google’s rankings? We don’t know whether to make changes or possibly wait. Any help would be fantastic; thank you all.
Algorithm Updates | | sarahwalsh0 -
Questions about backlinks in wikipedia
Hi I read some articles about Wikipedia links but most of them were talking about how to get links from Wikipedia and no one says about its benefits! We all know that Wikipedia backlinks are nofollow and in most of the articles in Wikipedia, users don't click on the link! So it doesn't pass visitors so nofollow links don't pass the authority. But because this website has trustworthy links, might effect on serp. In your experience does Wikipedia links effect on serp? What grade you will give to this kind of links between one and 100? Between edu, gov, wiki and such this important links which one is more important? I will be glad if you share your experience.
Algorithm Updates | | meysamzare7112365410 -
Can we ignore "broken links" without redirecting to "new pages"?
Let's say we have reaplced www.website.com/page1 with www.website.com/page2. Do we need to redirect page1 to page2 even page1 doesn't have any back-links? If it's not a replacement, can we ignore a "lost page"? Many websites loose hundreds of pages periodically. What's Google's stand on this. If a website has replaced or lost hundreds of links without reclaiming old links by redirection, will that hurts?
Algorithm Updates | | vtmoz0 -
Please provide tips and tricks to improve alexa rankings.
Even though we have constant traffic our alexa is flickering between 9000 to 10000 Please let me know what should i do to get 7000 rank. Here is the link to our website. http://www.teluguone.com saikiran
Algorithm Updates | | saikiranvijay0 -
Since authorship markup requires a domain email, how can a community website allow users to link their Google+ profile?
It seems that Google now requires authors to have a valid email on the domain. This is easy for the traditional web publication. But what about community websites like SEOmoz? How can a community website allow users to link their Google+ profile? Will community websites like SEOmoz be required to 1. Give all users a domain email 2. Ask users to validate the email address with Google? Seems overly complicated.
Algorithm Updates | | designquotes0 -
Penalization.... please help me...
First of all, sorry for my english but i'm an Italian girl seo. Before Panda update seo was clear and easy: good quality, good natural backlink and so on... Now there is an update fast every week and it's a mess! I work as seo for a big italian e-commerce and (more or less) one month's ago in google webmaster tool I tried a message frome Google who told me the site: www.giordanoshop.com is penalty for innatural backlink. But I ve do noting against Google politicy: no pay backlink, no fam and so on.. There are some streing link but I can't delete it because I don't do it. I ask the riconsideretion of website but google still tell me it faund innatural link. What shoud I do? The pr of the site is the same but all keyword has lose ranking: from 1 page to 3 and from 1 to 6 page... What can I do? I risk to lose my work sob.
Algorithm Updates | | giordanoshop0 -
How can Chrome rankings vary wildly from Mozilla and IE8?
Our website (www.theideapeople.com) has generally ranked on page 4 on Google search for the phrase "charlotte web design" for the past year...regardless of which browser I used. Oh, and my browser location is always set to Charlotte, NC. I also have the Moz toolbar installed and logged-in. Today, I Googled the same keyword using Chrome and we were on page 1 in 4th position! The other browsers still showed us on page 4, as usual. Has anybody else noticed this wild variance with Chrome? Is Chrome learning that I work at The Idea People?!!
Algorithm Updates | | theideapeople0