Can this site be optimised?
-
I have been told that because of the technology this site was developed with it cannot be changed for example urls title and meta tags cannot be changed. why is that and what other types of sites also cannot be changed. http://www.alliedpickfords.com/Pages/Landing.aspx
For example i have been told alot of online stores cannot be optimised because the urls change every time some one goes to the page therefor you cant lionk to a certain page is that true and what is the way around it if any.
-
At the very least you could edit the meta-tags and the title. It might have to be hard-coded though depending on the CMS (if any) you're using.
-
The page looks to me like a static page that is using javascript functions and also has image maps that overlay on the world map image. I disabled javascript using the seomoz toolbar and then had a look at the element using firebug.
Meta title and description should be pretty simple to change - if they are being added(or not added) by a server side scripting language then I can't see that code(since that's the beauty of server side haha).
If you could get back to us with perhaps what CMS is being used we might be able to give you more specific help on how to achieve what you're after
-
Hi Duncan,
You can certainly optimise the website in some ways. Looking at your URL structure you can get links that point towards the static links, the text is written in readable HTML and the meta tags look like they can be altered, so I don't see any reason you can't optimise. Of course with all my clients I look at their CMS and site architecture and give them an honest appraisal of the value in rewriting the code, sometimes it's just not worth the effort to build another story on your house if the foundation isn't strong enough to support it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Web Site Ranking
Hi Folks, I made some changes on my website www.gemslearninginstitute.com and published it two days ago. It was ranking on Google first page for a few keywords. I did not touch the pages which were ranking on first page. Since then I am not seeing the website ranking on the Google. Does it take a few days to rank again? How can I ensure that next time if I update the website or publish some blog on my website then it should not effect the ranking. Secondly, if I would like to rank in three different cities then do I need to create separate pages for each city or how should I proceed with this. Thanks
Intermediate & Advanced SEO | | fslpso0 -
Dealing with 404s during site migration
Hi everyone - What is the best way to deal with 404s on an old site when you're migrating to a new website? Thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
SEO Site Analysis
I am looking for a company doing a SEO analysis on our website www.interelectronix.com and write a optimization proposal incl. a budgetary quote for performing those optimizations.
Intermediate & Advanced SEO | | interelectronix0 -
Is it Wortwhile to have a HTML site map for a Large Site
We are a large, enterprise site with many pages (some on our CMS and some old pages that exist outside our CMS). Every month we submit various an XML site map. Some pages on our site can no longer be found via following links from one page to another (orphan pages). Some of those pages are important and some not. Is it worth our while to create a HTML site map? Does any one have any recent stats or blog posts to share, showing how a HTML site map may have benefited a large site. Many thanks
Intermediate & Advanced SEO | | CeeC-Blogger0 -
Things to remember when relaunching a site
We're about to re-launch our site but to think of everything before going live in a week is pretty tough going. Any suggestions or reminders as to what to remember and take care of before going live? What have you found or forgotten in your experience with re-launches? Thanks, Dave
Intermediate & Advanced SEO | | Martin_S0 -
Can Linking Between Your Own Sites Excessively Be a Penguin No-No?
I have a bunch of travel-related sites that for a long time dominated google.com.au without any intensive SEO whatsoever. Aside from solid on-page content and meta tag, I did no link building. However, all of my sites are heavily interlinked, and I think they are linked with do follow links and lots of anchor texts. Here are a few of them: www.beautifulpacific.com www.beautifulfiji.com www.beautifulcooklands.com My idea in inter-linking them was to create a kind of branded "Beautiful" nexus of sites. However, when Penguin hit -- which I believe was on April 27th -- search traffic crashed, and has crashed over and over again. I've read that Penguin penalized over-optimization vis a vis anchor text links. I don't have a lot of inbound links like these, but they are everywhere among my sites. Is it possible that all of my text links have hurt me with Penguin? Thanks to everyone in advance for your time and attention. I really appreciate it. -Mike
Intermediate & Advanced SEO | | RCNOnlineMarketing0 -
Redirection to mobile site
Calling all SEO ninjas! I'm currently developing single web pages for various clients which function as abbreviated versions of their main websites. They are all related & under a single domain. When a user visits these pages on a mobile device, CSS is used to display mobile friendly versions of these pages. My clients are thrilled with these mobile versions and now want to also redirect mobile visitors from their main site (which is not mobile optimised) to these pages. My questions are: Are there any negative implications if we did this? ie. redirecting to a different domain What is the best method for redirection? eg. JavaScript Can this be achieved by adding a single line of code to their main site Can this be done in an SEO friendly way so that the redirection acts like a backlink? Many thanks.
Intermediate & Advanced SEO | | martyc0 -
Questions about turning my wordpress site into an ecommerce site. Experience needed.
I have a wordpress site that is about a product that is now getting some great traffic. Right now It has affiliate stuff on it. I want to sell my own product so I will be turning this wordpress site into an ecommerce site. I want to redesign it so I am not looking for simple plugins to just add a cart. The part I am really confused about is what to do with my posts and categories? How does that work when turning this site into an ecommerce site? Lets say the site is "hats for adults" My post pages are things like "funny hats for adults", "hats for adult men" etc etc. Would I turn these posts pages into like category pages that have a category of products. Or should I create real categories and have my developer turn those into the ecommerce category pages and then redirect my posts to those categories? Maybe I don't even know what I am talking about. Is this even making sense? This is a small site (5posts and 1 category) and most of the traffic will come from the homepage keywords anyways.
Intermediate & Advanced SEO | | PEnterprises0