Can this site be optimised?

[duncan274]

I have been told that because of the technology this site was developed with it cannot be changed for example urls title and meta tags cannot be changed. why is that and what other types of sites also cannot be changed. http://www.alliedpickfords.com/Pages/Landing.aspx

For example i have been told alot of online stores cannot be optimised because the urls change every time some one goes to the page therefor you cant lionk to a certain page  is that true and what is the way around it if any.

[inhouseninja]

At the very least you could edit the meta-tags and the title.   It might have to be hard-coded though depending on the CMS (if any) you're using.

[DanHill]

The page looks to me like a static page that is using javascript functions and also has image maps that overlay on the world map image.  I disabled javascript using the seomoz toolbar and then had a look at the element using firebug.

Meta title and description should be pretty simple to change - if they are being added(or not added) by a server side scripting language then I can't see that code(since that's the beauty of server side haha).

If you could get back to us with perhaps what CMS is being used we might be able to give you more specific help on how to achieve what you're after

[Dekoda_Jones]

Hi Duncan,

You can certainly optimise the website in some ways.  Looking at your URL structure you can get links that point towards the static links, the text is written in readable HTML and the meta tags look like they can be altered, so I don't see any reason you can't optimise.  Of course with all my clients I look at their CMS and site architecture and give them an honest appraisal of the value in rewriting the code, sometimes it's just not worth the effort to build another story on your house if the foundation isn't strong enough to support it.