Blog SEO Strategy
-
The current SEO strategy for my company blog is to include a percentage of short tail keywords in each blog post, and not to link to the main site because they are concerned with diluting the blog.
I would like to change the strategy and instead use the blog to promote long tail keywords by having each entry focus on around a different long tail keyword. I would also like to use the short-tail keywords for internal linking to strengthen our important pages with keyword rich anchor text (no more than 1 link per 100 words).
I would love the advice of the SEOMoz community about which strategy is more effective (or if there is something else entirely we should be doing).
Thanks!
-
I would really need more information on this blog structure for example is it sitting on a sub domain?
In my opinion the best way to treat a company blog and with the blogs I have worked on in the past we do have our list of mid-low tier keywords we aim to factor into posts, yet if the post is going to sound SEO spammy we do not include the keywords in titles, move for the url, really foucs on top quality content and bringing in content that the users will want to share. Develop a content strategy around the blog plan what you will add to the blog over a term of time.
I would advise on the following:
-
Video content (how to videos/ any thing interesting depending on your niche)
-
Infographics -
-
Market trends/ analysis - show your customers you know your stuff.
-
Community events, I have seen a few company blogs where they show weekend events near the company and how they are involved, it is easy content and easy traffic. Have a separate section for it.
We blog to make the customers love the posts yet also ROI is factored in.
Hope this helps.
-
-
SEOMOz said it best:http://www.seomoz.org/beginners-guide-to-seo/growing-popularity-and-links
Build a company blog and make it a valuable, informative and entertaining resource
- This content and link building strategy is so popular and valuable that it's one of the few recommended personally by the engineers at Google (source: USA Today & Stone Temple). Blogs have the unique ability to contribute fresh material on a consistent basis, participate in conversations across the web, and earn listings and links from other blogs, including blogrolls and blog directories.
Concentrate on creating good, original content for your users and the rest will come.
-
20% of long tails are completly new, google has never seen them before. so you cant really optimize for them, just write about the subject naturaly and you will be doing a good job of optimizing for them anyhow.
Yes use the keywords to point at you money making pages, its one think to get someone to your blog, its another to get them to your money pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving from Blogspot to blog hosted on our domain
Hi there, I work for a furniture retailer in the UK and I have a question about moving our blog. We have had a blog at www.ourcompany.blogspot.co.uk since 2012 and it was last updated mid 2014. There are about 100 posts and the content is actually really good, not spammy in any way and not stuffed with links to our site. The content is essentially guides to buying the right furniture. We have now launched blog functionaility on our website at www.ourcompany.co.uk/blog as I feel this is a better long-term solution to increasing site traffic and page rank. I want to pick your brains on the best way to handle the old content. A: Copy all the Blogspot content across and back date it to the same date it was originally published and then delete the old Blogspot account? Or will Google see this as duplicate content. B: Backup all the Blogspot content now, delete the Blogspot account and then repost this content at a later date? Will this still be seen as duplicate content? 😄 something else. Thanks for reading.
Content Development | | Bee1590 -
Should a business blog be on a separate site or on the ecommerce site itself?
Hey there. I'm a new Pro member and this will be my first question on the Q&A. Thanks in advance for your responses. I'm the owner of an ecommerce site that sells custom candles. www.prometheancandle.com in case anyone wants to take a peak. I've become somewhat of an expert on all-things-candles over the past 4 years and I am thinking about starting a candle related blog. My question is this. Should I build this blog on the ecommerce site itself, say @ www.prometheancandle.com/blog.php, or should I devote a separate site to answering candle related question, history of candles, etc? At first, I was thinking that the blog should remain on the ecommerce site so readers would have easy access to the shop to be able to purchase products. But then it occurred to me that people who may be interested in reading up on candle history, candle making, meditation & candles, etc., may not want to go to an obviously ecommerce site to do that. I know Google values informational sites more than ecommerce sites (at least I think they do), so that encourages me to lean towards the separate site. Well, I may have just answered this question myself, but I'd definitely be interested to hear feedback and opinions. Thanks so much guys and I look forward to hearing from you.
Content Development | | Devynn0 -
Is it better to have your blog open in a separate window?
I've set up a blog on one of my websites, however it doesn't open in a separate window. I know from looking at other blogs that they usually open in separate windows. Is that good practice? Will it make any difference to your SEO performance?
Content Development | | AAttias0 -
Best Blog Engine
We currently are using blogengine.net 1.6 and it's proving to be an SEO nightmare, with link loops causing infinite "duplicate content". I am trying to find the best blog solution as far as ease of use, clean content and good SEO. What do you use? What do you suggest? Thanks!
Content Development | | QuickLearnTraining0 -
How to make use of blog networks?
I read on a forum recently that someone was using blog networks as his primary tool for SEO. I'm not sure what he meant beyond this, however... Can anyone provide tips on how I might use one, and which are some of the best? Thank you very much in advance.
Content Development | | ZakGottlieb710 -
Content Writers / Blog Posts
Hi there Would anyone know where i could fund affordable, reliable blog post writers who would be able to produce quality posts at affordable rates? What would the accepted rate be etc? Regards Stef
Content Development | | stefanok0 -
Corporate blog
We are starting a corporate blog and were discussing the best place to put it in terms of the URL. Would http://blog.companyabc.com be OK, or is another structure better? Like http://www.companyabc.com/blogtitle/?
Content Development | | KnutDSvendsen0 -
External Domain for Company Blog
Please help me decide the benefit (from an SEO perspective) of hosting a company blog externally (either on blogger or self-setup external domain) or hosting on company's website.
Content Development | | bcmull0