Blog SEO Strategy
-
The current SEO strategy for my company blog is to include a percentage of short tail keywords in each blog post, and not to link to the main site because they are concerned with diluting the blog.
I would like to change the strategy and instead use the blog to promote long tail keywords by having each entry focus on around a different long tail keyword. I would also like to use the short-tail keywords for internal linking to strengthen our important pages with keyword rich anchor text (no more than 1 link per 100 words).
I would love the advice of the SEOMoz community about which strategy is more effective (or if there is something else entirely we should be doing).
Thanks!
-
I would really need more information on this blog structure for example is it sitting on a sub domain?
In my opinion the best way to treat a company blog and with the blogs I have worked on in the past we do have our list of mid-low tier keywords we aim to factor into posts, yet if the post is going to sound SEO spammy we do not include the keywords in titles, move for the url, really foucs on top quality content and bringing in content that the users will want to share. Develop a content strategy around the blog plan what you will add to the blog over a term of time.
I would advise on the following:
-
Video content (how to videos/ any thing interesting depending on your niche)
-
Infographics -
-
Market trends/ analysis - show your customers you know your stuff.
-
Community events, I have seen a few company blogs where they show weekend events near the company and how they are involved, it is easy content and easy traffic. Have a separate section for it.
We blog to make the customers love the posts yet also ROI is factored in.
Hope this helps.
-
-
SEOMOz said it best:http://www.seomoz.org/beginners-guide-to-seo/growing-popularity-and-links
Build a company blog and make it a valuable, informative and entertaining resource
- This content and link building strategy is so popular and valuable that it's one of the few recommended personally by the engineers at Google (source: USA Today & Stone Temple). Blogs have the unique ability to contribute fresh material on a consistent basis, participate in conversations across the web, and earn listings and links from other blogs, including blogrolls and blog directories.
Concentrate on creating good, original content for your users and the rest will come.
-
20% of long tails are completly new, google has never seen them before. so you cant really optimize for them, just write about the subject naturaly and you will be doing a good job of optimizing for them anyhow.
Yes use the keywords to point at you money making pages, its one think to get someone to your blog, its another to get them to your money pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are there quality blog sites allowing guest blogging ?
hi can someone guide me the right direction for guest blogging ? i m looking for quality blog sites that allow guest blogging especially for ecommerce related sites. Thank you Nick
Content Development | | orion680 -
Typepad.com blog migration & duplicate content
I've migrated a typepad.com blog with a bunch of content (but little traffic) onto a hosted WordPress site under my own domain name (the way I should've done it in the first place). Now I don't want to confuse Google that the new site is duplicating content from the other site, so would I be better off with: 1) meta-refresh redirecting each typepad.com post to the same post on the new blog, or 2) just killing the typepad.com blog entirely so Google will not find duplicate posts anywhere. In favor of #2 is the fact that these posts get very little traffic today. I figure I will lose more traffic from duplicate content ranking penalties than from losing the posts themselves in the original blog. What do you think?
Content Development | | chriscrabtree0 -
Blog at blogspot
Hi My website provider doesnt yet have the function to integrate blog under my domain name so the blog is at blogspot. Inevitably there will be quite some links going from blog to differnet pages on my site. I havent yet incorporated a clickable link from my homepage to blog. I am not sure wether to do this or not. Will this just reduce the value of the links going from the blog ? Thanks
Content Development | | danlae0 -
Blogs: Hosted vs. Off-Site
What is the latest opinion on whether to have a blog hosting on your primary domain or on an outside domain (either Wordpress or just another URL). In the past we have done the former and it's been a great source of fresh content and organic traffic. Wonder if there is good argument now for not having it on the domain. With this new site we're working on it logistically would be more challenging given their tech resources, plus they already have thousands of pages.
Content Development | | BMGSEO0 -
How to Integrate a Wordpress Blog into my Website
We are looking at integrating a blog into our website. Unfortunately, our content management system is very clunky and not set up to quickly publish blog style content. I'd like to use Wordpress and set up the blog as a subdomain of my company website. Our URL is www.blockandcompany.com so the blog URL would be www.blog.blockandcompany.com. Is it correct to say that if the blog is set up this way, the search engines will see the regular website and the Wordpress hosted blog as one big site? I want to use the blog to write keyword-rich content, but I don't want to divide my SEO "equity" between two separate sites. Any advice?
Content Development | | Blockinc1 -
For a consumer facing blog, how often do you recommend updating content to develop good rankings? I understand that it's really dependent upon the niche/competition, but what are some best practices? Content is expensive. Thanks
For a consumer facing blog, how often do you recommend updating content to develop good rankings? I understand that it's really dependent upon the niche/competition, but what are some best practices? Content is expensive. Thanks
Content Development | | CSOD19990 -
Using own domain for Google blog
Is it worth the effort using your own domain for a Google blog? After adding my own domain to a blog I see a boost in ranking, maybe the url has more value without the blogspot extension, or that Google might treat the (max.10) pages you produce under your own domain as "independent" thus giving you the chance of building your own domain trust...?
Content Development | | vibelingo0