Starting an SEO Business - Stuff you need - HELP
-
When you started your SEO Business what software do you use to give information to your clients?
How did you decide what to charge for your services?
What services do you offer?
Best tools to use?
Any other information you think might be relevant?
Thanks ahead
-
Maybe you should move away from packages and work on a client by client basis as different clients will have different needs and you might be shooting yourself in the foot when it comes to a client with a bigger budget.
-
me personally I been in SEO since the start of the year so enjoying the learning process and getting my head roung everything. Good to ask questions from more experienced people like yourself.
At the moment we offer a basic package with 6 keywords but I am trying to move the company so we expand our ability and resources that is why I wondering how more established companies run so I know how to move in the right direction.
-
??
-
ah sorry I didn't realise you already had the business going.
How has the jump been?
How long have you been an SEO?
-
Hi
I can do most things just geting ready to move the company forward to ofer a better service
-
Hi Paul, PDF or EXCEL. Doesn't need to be branded. Depends how much effort it requires. And giving them a report from seomoz is somehow transparent and credible.
-
Hi Paul,
I wouldn't have thought your day to day will change that much on how you present data etc that should just happen with your knowledge and how you grow and evolve your learnings.
If you are thinking about making the jump you should probably thinking about how you are going to be actually running a business and as for services your question to yourself should be what services can I actually off.
What is your skill set? Can you hire someone to do the things you can't?
-
Hi Alex
I will have a look
Thanks
-
Currently use Google Analytics, Open Site Explorer, SEM Rush and got the trial for SeoMoz PRO. Just trying to see how SEO companies work?
-
Hi Paul,
What do you use in your current day to day?
-
Check out this blog: http://www.seomoz.org/blog/the-business-of-seo-perception-vs-reality
Matthew posted some **invaluable **links in the comments so be sure to look out for those.
-
Thanks for your reply
For your reports to your clients how do you display them to your client. Via PDF? Is it branded?
Are you able to give an example for SEO services and how you would charge?
Thanks again
-
Hi Paul,
Here is an answer to your question.
When you started your SEO Business what software do you use to give information to your clients?
[A] Web ranking reports, Crawling Issue reports, Analytics Reports, Link Reports, Custom detailed reports with analysis
How did you decide what to charge for your services?
[A] Really depends on the type of service that you offer to your customers.
What services do you offer?
[A] SEO, PPC management, Social & Mobile campaigns. We predominantly work without giving packages to clients.
Best tools to use?
[A] If you are just starting i would recommend the following ones:
- WebCeo - for on-page analysis
- Advanced Web ranking - for web ranking reports
- MajesticSEO - for link analysis
- Seomoz tools for crawling issues and links
- Google Analytics - of course can't move forward without this one
- Basecamp - for project management and communication with your customers.
Any other information you think might be relevant?
[A] Be innovative and don't be afraid to explore different tools all the time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does the Year according to the URL have an SEO impact
I ask to Godaddy if there is an SEO impact between buying a url for 1 year or 10 years. They said me that there is no impact, however, I read the historical URL has one. So, the question is : buying with 1 year and autorenew might be the right choice. Warm regards,
Industry News | | johncurlee0 -
What are your SEO resolutions for 2016?
So tell us: What are your SEO New Year's resolutions for 2016? What will you start, stop, or continue doing to make sure you continue to grow, learn, and meet your goals in the new year?
Industry News | | Martijn_Scheijbeler1 -
Do having keywords in the domain name still help?
Do having keywords in the domain name still help?...............using a city name and then a couple of other keywords with your services? For example: dallaspoolbuilders.com or dallaspoolandpatiobuilders.com
Industry News | | webestate0 -
If I have a Google+ Business page, do I need a Google Places page as well?
It seems like the two are redundant? Any official word on this? I'm fairly OCD about things being tidy and I dont want to split my reviews / shares / etc between two profiles. Are they not the same thing? I searched for my company, both my plus business page and my places page came up. I attached a SS of the situation. placesvplus.png
Industry News | | jonnyholt1 -
What are other SEO's calling themselves now?
I am piggy backing off of Rand's latest Whiteboard Friday: http://www.seomoz.org/blog/why-we-cant-just-be-seos-anymore-whiteboard-friday (It is an awesome post if you haven't checked it out yet.) I just want to hear some feedback from other industry professionals. Have you started defining/communicating your business as more than just, I do SEO? If so, what are you calling yourselves now and why? How has that been working out for you?
Industry News | | VentaMarketing1 -
Looking for Freelance SEO'ers
Hi, I wouldn't normally post a request for freelancers here, but I noticed someone else has done it and its not against the rules! so here goes... We are looking for Freelancers to help with our work load. In particular we are searching for Link Builders who can establish links on various websites through the use of article writing/blog content posting and other methods. Also, we require general SEOs who can perform the usual technical tasks such as creating 301's, canonicals and SEO audit reports on client websites. Ideally we only want UK based, white hatters with at least 2 years SEO experience. Please pm me if this interests you. Thanks Aran
Industry News | | Chiefblob0 -
Help! I need to hire a SEO / SEM Specialist - Am I asking for too much?!
Hey all! I'm expanding my in-house marketing team and I need to add an SEO / SEM Specialist that will strategize, execute & manage the following: Organic SEO PPC across multiple channels (Google, Bing & also social sites like Facebook) Remarketing & Display marketing Banner ads Retargeting We're a lean company that's all about doing more with less. But not being very familiar with the SEO / SEM world I'm afraid I'm asking for too much! What do you guys think? What's your experience been? If you do think that this is potentially a single position, what would be the best title for attracting talent? SEO / SEM Specialist? Digital Marketing Manager? With the research I've done - jobs / titles have been totally across the board! I'm not able to find much consistency. Thank you all for your help 🙂 It's greatly appreciated!!!!!
Industry News | | RochelleRietow0 -
What is the best method for getting pure Javascript/Ajax pages Indeded by Google for SEO?
I am in the process of researching this further, and wanted to share some of what I have found below. Anyone who can confirm or deny these assumptions or add some insight would be appreciated. Option: 1 If you're starting from scratch, a good approach is to build your site's structure and navigation using only HTML. Then, once you have the site's pages, links, and content in place, you can spice up the appearance and interface with AJAX. Googlebot will be happy looking at the HTML, while users with modern browsers can enjoy your AJAX bonuses. You can use Hijax to help ajax and html links coexist. You can use Meta NoFollow tags etc to prevent the crawlers from accessing the javascript versions of the page. Currently, webmasters create a "parallel universe" of content. Users of JavaScript-enabled browsers will see content that is created dynamically, whereas users of non-JavaScript-enabled browsers as well as crawlers will see content that is static and created offline. In current practice, "progressive enhancement" in the form of Hijax-links are often used. Option: 2
Industry News | | webbroi
In order to make your AJAX application crawlable, your site needs to abide by a new agreement. This agreement rests on the following: The site adopts the AJAX crawling scheme. For each URL that has dynamically produced content, your server provides an HTML snapshot, which is the content a user (with a browser) sees. Often, such URLs will be AJAX URLs, that is, URLs containing a hash fragment, for example www.example.com/index.html#key=value, where #key=value is the hash fragment. An HTML snapshot is all the content that appears on the page after the JavaScript has been executed. The search engine indexes the HTML snapshot and serves your original AJAX URLs in search results. In order to make this work, the application must use a specific syntax in the AJAX URLs (let's call them "pretty URLs;" you'll see why in the following sections). The search engine crawler will temporarily modify these "pretty URLs" into "ugly URLs" and request those from your server. This request of an "ugly URL" indicates to the server that it should not return the regular web page it would give to a browser, but instead an HTML snapshot. When the crawler has obtained the content for the modified ugly URL, it indexes its content, then displays the original pretty URL in the search results. In other words, end users will always see the pretty URL containing a hash fragment. The following diagram summarizes the agreement:
See more in the....... Getting Started Guide. Make sure you avoid this:
http://www.google.com/support/webmasters/bin/answer.py?answer=66355
Here is a few example Pages that have mostly Javascrip/AJAX : http://catchfree.com/listen-to-music#&tab=top-free-apps-tab https://www.pivotaltracker.com/public_projects This is what the spiders see: view-source:http://catchfree.com/listen-to-music#&tab=top-free-apps-tab This is the best resources I have found regarding Google and Javascript http://code.google.com/web/ajaxcrawling/ - This is step by step instructions.
http://www.google.com/support/webmasters/bin/answer.py?answer=81766
http://www.seomoz.org/blog/how-to-allow-google-to-crawl-ajax-content
Some additional Resources: http://googlewebmastercentral.blogspot.com/2009/10/proposal-for-making-ajax-crawlable.html
http://www.seomoz.org/blog/how-to-allow-google-to-crawl-ajax-content
http://www.google.com/support/webmasters/bin/answer.py?answer=357690