Starting an SEO Business - Stuff you need - HELP
-
When you started your SEO Business what software do you use to give information to your clients?
How did you decide what to charge for your services?
What services do you offer?
Best tools to use?
Any other information you think might be relevant?
Thanks ahead
-
Maybe you should move away from packages and work on a client by client basis as different clients will have different needs and you might be shooting yourself in the foot when it comes to a client with a bigger budget.
-
me personally I been in SEO since the start of the year so enjoying the learning process and getting my head roung everything. Good to ask questions from more experienced people like yourself.
At the moment we offer a basic package with 6 keywords but I am trying to move the company so we expand our ability and resources that is why I wondering how more established companies run so I know how to move in the right direction.
-
??
-
ah sorry I didn't realise you already had the business going.
How has the jump been?
How long have you been an SEO?
-
Hi
I can do most things just geting ready to move the company forward to ofer a better service
-
Hi Paul, PDF or EXCEL. Doesn't need to be branded. Depends how much effort it requires. And giving them a report from seomoz is somehow transparent and credible.
-
Hi Paul,
I wouldn't have thought your day to day will change that much on how you present data etc that should just happen with your knowledge and how you grow and evolve your learnings.
If you are thinking about making the jump you should probably thinking about how you are going to be actually running a business and as for services your question to yourself should be what services can I actually off.
What is your skill set? Can you hire someone to do the things you can't?
-
Hi Alex
I will have a look
Thanks
-
Currently use Google Analytics, Open Site Explorer, SEM Rush and got the trial for SeoMoz PRO. Just trying to see how SEO companies work?
-
Hi Paul,
What do you use in your current day to day?
-
Check out this blog: http://www.seomoz.org/blog/the-business-of-seo-perception-vs-reality
Matthew posted some **invaluable **links in the comments so be sure to look out for those.
-
Thanks for your reply
For your reports to your clients how do you display them to your client. Via PDF? Is it branded?
Are you able to give an example for SEO services and how you would charge?
Thanks again
-
Hi Paul,
Here is an answer to your question.
When you started your SEO Business what software do you use to give information to your clients?
[A] Web ranking reports, Crawling Issue reports, Analytics Reports, Link Reports, Custom detailed reports with analysis
How did you decide what to charge for your services?
[A] Really depends on the type of service that you offer to your customers.
What services do you offer?
[A] SEO, PPC management, Social & Mobile campaigns. We predominantly work without giving packages to clients.
Best tools to use?
[A] If you are just starting i would recommend the following ones:
- WebCeo - for on-page analysis
- Advanced Web ranking - for web ranking reports
- MajesticSEO - for link analysis
- Seomoz tools for crawling issues and links
- Google Analytics - of course can't move forward without this one
- Basecamp - for project management and communication with your customers.
Any other information you think might be relevant?
[A] Be innovative and don't be afraid to explore different tools all the time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Small Business SEO Recommendations
I work for a company that manages websites for several hundred small businesses. We do a good job with on-site optimization but don't do any link building for our clients. Occasionally, clients are in desperate need of links and ask us for recommendations. I've had a tough time finding a balance between quality consultants and affordable prices. I understand that link building campaigns, in general, carry a hefty price tag, but of our clients can't afford any of the big name agencies. We've also had a few of our clients get burned recently by bad link building and I don't want to point them in the wrong direction. Does anyone have any recommendations for companies or freelance consultants that do good work without breaking the bank? Thanks! Tim
Industry News | | TimKelsey1 -
Ideal SEO / Social Media Employee Skillset
I’ve been wondering recently what makes a good SEO / Social Media employee. It seems to me that SEO and Social Media are in the process of merging into a single role. What are your thoughts on the skills that this new world SEO / Social Media employee would need? Or do you think these roles should ideally remain separate and that a “traditional” SEO is more what is needed? My own role has been moving much more towards social media recently and I was wondering if this was a common trend!
Industry News | | RG_SEO0 -
SearchDex for SEO consultation? Price feedback?
I know the JCPenny story from 2011 and read their CEO response to that. I've been pleased with my conversations with them so far and was given a reference that checked out well. Now us. We are a small business and our expertise is in print manufacturing and fulfillment. A portion of our business is running a network of retail websites related to the print business and that network generates six figure revenue, but we rely entirely on our affiliates to promote and drive traffic. I've been learning SEO for about 9 months - primarily just so that I can be informed while managing our direct to consumer initiative. But we don't have the internal expertise to pull off a campaign that is not heavily outsourced so that is why I'm open to talking with SearchDex. Does anyone have any feelings about them one way or another? Does anyone have a recommendation for me to talk to that might be an even better fit for what we want to do?
Industry News | | rickpeyton0 -
SEO Agency Sabotage?
Here's a strange one ... We have a customer that has done remarkably well with organic SEO for the better part of 8 years. We've made them tons of money with our SEO techniques. About a year ago they started to get calls from a certain SEO firm warning that they were losing landing pages and keywords by the hundreds each month. Revenue continued to rise so they did not think much of it. Either did we. My customer finally relented and hired them for some limited SEO activites in Jan/Feb of this year - unbeknownst to me. The "other company" assembled some stats to demonstrate the drop in organic rankings, landing pages, keywords, and traffic going back about year. This data was matched to correlate with variuos Google updates and designed to scare the customer. Long story short and my question - has anyone ever heard of an SEO company sabotaging a potential customer so they would hire them? We ran analysis and turns out our customer actually gained landing pages and keywords while this company was calling on them and claiming impending doom. Turns out, since my customer brought them on, the numbers have gone way south. Now, we look like the incompetent boobs and they will likely "fix something" to look like rock stars. They claimed that the Penguin update is what killed the site, but the slippage started before Penguin, huh? It would make sense to call on a prospect for a while, warn of bad stuff about to happen, make something bad happen and then say, "I told you so, hire me". Has anyone ever hear of this? If so, any particular tactic I should look for?
Industry News | | ChrisInColorado1 -
Help! I need to hire a SEO / SEM Specialist - Am I asking for too much?!
Hey all! I'm expanding my in-house marketing team and I need to add an SEO / SEM Specialist that will strategize, execute & manage the following: Organic SEO PPC across multiple channels (Google, Bing & also social sites like Facebook) Remarketing & Display marketing Banner ads Retargeting We're a lean company that's all about doing more with less. But not being very familiar with the SEO / SEM world I'm afraid I'm asking for too much! What do you guys think? What's your experience been? If you do think that this is potentially a single position, what would be the best title for attracting talent? SEO / SEM Specialist? Digital Marketing Manager? With the research I've done - jobs / titles have been totally across the board! I'm not able to find much consistency. Thank you all for your help 🙂 It's greatly appreciated!!!!!
Industry News | | RochelleRietow0 -
What are some good organizations an SEO company can join that are strong trust signals?
We are working on a website redesign, and want to prominently include some trust signals that help people feel comfortable with us. We're including logos of a few places we've guest posted, and also the BBB and local chamber of commerce. Do you have any other ideas on logos we can include that are good trust signals? Any associations or organizations we could join? We are a trustworthy company, we just want a way to communicate that visually, and it seems organization seals and logos are the way to go. Thanks!
Industry News | | brianspatterson1 -
Need a contractor to create Wikipedia pages
Hey guys! Can anyone recomend a good contractor to create/maintain Wikipedia pages? We are in the publishing business and I want to create Wikipedia pages for our authors/products. Need someone who has successfully created wikipedia pages before, can make basic research to find sources that wikipedia will consider reliable, has good academic writing skills and can start a debate in case they want to remove our article. If anyone knows good contractors please recommend. Thanks!
Industry News | | Alexey_mindvalley0 -
What is the best place to learn reputation management, with regards to SEO
I have a new client that needs help with a bad review. Of course it may not be able to be deleted, but I have started to scratch the surface on how to help 'push it down' using SEO. Can any offer advice on a definitive source of learning reputation management? Many thanks!
Industry News | | adell500