What is the best place to learn reputation management, with regards to SEO
-
I have a new client that needs help with a bad review. Of course it may not be able to be deleted, but I have started to scratch the surface on how to help 'push it down' using SEO.
Can any offer advice on a definitive source of learning reputation management?
Many thanks!
-
I found this guide to be very concise - http://outspokenmedia.com/guides/orm-guide/
-
Awesome advice! Thanks a lot for the tips.
-
Thanks for the resource, Keri! The posts at outspoken are very informative.
-
You might want to read what Outspoken Media has on reputation management at http://outspokenmedia.com/reputation-management/. They're good people over there with a lot of helpful resources.
-
I don't know any one great source for this, but for the most part, a good reputation management process isn't all that complex, it looks like this:
1.) Identify what existing content has the best potential to rank (social media seems to do great, review sites that allow you to moderate or at least respond, etc... pretty much anything that isn't scamreport)
2.) Identify how you can easily get some more good content out there (ie. getting permission to syndicate some of your clients' reviews to big sites is pretty popular). You can also put some keyword-rich content out there, though, it's generally looked down upon to flat out fabricate reviews, so careful there. Syndication can be especially helpful here (think: press release about the posting of a client reviews section somewhere, linking to a handful of your social profiles). I've also found that profiles on social sites are much easier to move up for your company name than just flat out starting a fresh blog.
3.) Build lots of good links to the positive content. This tends to be much easier than you think, as your company name is nowhere near as competitive a phrase as what you might normally try to optimize for. The key is just to have a lot of it (at least 20 pieces to start), as some may not respond as quickly / effectively to your link building as you might hope.
That should about do it. If you have a scenario where the reviews are flat out dishonest and spammed again and again by the same person, some webmasters will be receptive; many won't, but it never hurts to bring it up with them once all the same.
Built some companies, sold some companies. Currently building https://roi.fyi.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The best Certification for Marketers
I have been working on Digital Marketing for long time ago,
Industry News | | Roman-Delcarmen
most of the knowledge that I have I learned by myself, researching, testing, asking, participating in communities like this one. But is time to go up to next level. Im not a Guru but definitely I'm not a newbie and I have been looking for the best, course and certfications on this fields Some ones are mandatory Google Analytics > Data Analytics Facebook Blue Print > Data Analytics Google Adwords > PPC But I'm looking for an Independent Organization who can validate my knowledge, time ago I read on Envato
"6 Professional Certifications for Freelancers", The American Marketing Association (AMA)
is that type of independent source. The OMPC look the same as AMA and then a lot of question comes to my mind https://omcp.org/ https://www.ama.org/ And I want to hear opinions of others marketers about it? Are they relevant?
Which has better recognition?
The people (who can hire me) will see useful those Certifications? As I see I have to invest money, time and a lot of effor so I wonder to know
which one is the best option.1 -
SEO Strategy Report Structure
I am looking to get a structure for an SEO strategy document. While I understand that the specific tactics that you will used will vary significantly from project to project I would love to get my hands on a document that has heading that should be covered off in an SEO strategy report. Any help is very much appreciated. Thanks
Industry News | | cbarron0 -
Best Site or Place to Hire Mid Level SEO Specialists
Hello Mozzers, Our digital agency has been continuously growing which is a good thing BUT recruiting for Junior or Mid Level SEO Specialists is getting harder in our area (we are in Orlando Florida). We post on Indeed.com but the level of knowledge and also the amount of candidates is not a lot. Do you know any other site that only pertains to our industry? Any suggestions? In fact, its been hard , we are even thinking of developing a job board site just for our niche. Your recommendation and thoughts?
Industry News | | ChatterBuzzMedia0 -
Best Tools for Invoicing, Accepting Payments, Sending Receipts
Hey All! I recently started my business about 1.5 years ago and am loving it, doing well, and learning new things every day! I am very curious what others in the industry use for proposals, invoicing, accepting payments and sending receipts. What we are doing now seems like a lot of trouble and we are using different platforms for almost all of it. Since starting, my goal has been to use as little paper as possible, so I do almost everything over the computer. We send out proposals using Quoteroller and that has been very useful because clients can click to the proposal from their email and they can also accept proposals through that link. We invoice clients from Quickbooks Online (QBO) and can have those sent directly to clients' email inbox. We have to manually create a payment link through one of Bluefin's payment platforms. We can send this link through email or add it to the proposal email sent from Quoteroller. After they accept proposals (hopefully!), and make payment, we have to go back into QBO and "receive payment" and this does not send out a receipt to the client. Maybe someone knows a way to fix it to where it does send an automatic receipt when we "receive payment?" If client requests a receipt, we must go into QBO and generate a "sales receipt." So, now that you know our process, are we making ourself work too much? Is there a more simple approach?
Industry News | | BWrightTLM0 -
Is it OK to discuss SEO for an adult site?
Hey guys, I run a few big tube sites and sales pages that contain adult material. I'm also new to these forums, so before I do anything that might be considered rude or innapropriate, I wanted to know what the stance was on asking for advice related to the SEO of my adult sites and/or posting links. I've read the Etiquette disclaimer, however, I don't actually intend to post images or anything of the sort, only ask for your opinions and preferred strategies. If its completely frowned upon, then I completely understand and will never bring the subject back up again. Cheers and Happy to be amongst you all!
Industry News | | CrakJason1 -
Help! I need to hire a SEO / SEM Specialist - Am I asking for too much?!
Hey all! I'm expanding my in-house marketing team and I need to add an SEO / SEM Specialist that will strategize, execute & manage the following: Organic SEO PPC across multiple channels (Google, Bing & also social sites like Facebook) Remarketing & Display marketing Banner ads Retargeting We're a lean company that's all about doing more with less. But not being very familiar with the SEO / SEM world I'm afraid I'm asking for too much! What do you guys think? What's your experience been? If you do think that this is potentially a single position, what would be the best title for attracting talent? SEO / SEM Specialist? Digital Marketing Manager? With the research I've done - jobs / titles have been totally across the board! I'm not able to find much consistency. Thank you all for your help 🙂 It's greatly appreciated!!!!!
Industry News | | RochelleRietow0 -
How do I "link" up with USA based SEO's
After 28 long years of wait this year I finally made it to the United States of America. I grew up on "The A Team" , "Knight Rider" and Mcdonalds cheese burgers from 2 years onwards. I am as American as a English person could possibly be. It wasn't until I arrived in Florida and spent two weeks in the great country that I understood the difference in the minds and mentality of people. People were nicer ! People on the whole had a can do mentaily. If your a success people congratulate you for it . Unlike the UK.... Plus people were not scared to make a fool of themselves... (People jumping up and down at traffic lights with advertising boards) Now to my question - I loved it so much I want to go back and I figured me and my wife and 3 year old may have a extended break next time where I can work on vacation maybe over a month or so. I would love to get to know as many SEO's and people based in the USA as possible please and introduce myself etc. Hey who knows maybe SEO Moz can change my future (fingers crossed) Thanks to all the people that get in touch !
Industry News | | onlinemediadirect0 -
Which pieces of content in the online marketing/social media space were the very best of the best in the past 12 months?
As you may be aware - SEOmoz are hiring for a marketing oracle (one of 8 jobs going at the moment: http://www.seomoz.org/blog/8-open-positions-at-seomoz). Their key responsibility will be to produce world class content about online marketing, seo and social media. So, let ask you - what are the best examples of content in this space from the past 12 months? The very best of the best. Don't just think SEO, but any kind of online marketing content. Whether it's editorial, infographic, research etc etc.
Industry News | | TomCritchlow2