What is the best place to learn reputation management, with regards to SEO
-
I have a new client that needs help with a bad review. Of course it may not be able to be deleted, but I have started to scratch the surface on how to help 'push it down' using SEO.
Can any offer advice on a definitive source of learning reputation management?
Many thanks!
-
I found this guide to be very concise - http://outspokenmedia.com/guides/orm-guide/
-
Awesome advice! Thanks a lot for the tips.
-
Thanks for the resource, Keri! The posts at outspoken are very informative.
-
You might want to read what Outspoken Media has on reputation management at http://outspokenmedia.com/reputation-management/. They're good people over there with a lot of helpful resources.
-
I don't know any one great source for this, but for the most part, a good reputation management process isn't all that complex, it looks like this:
1.) Identify what existing content has the best potential to rank (social media seems to do great, review sites that allow you to moderate or at least respond, etc... pretty much anything that isn't scamreport)
2.) Identify how you can easily get some more good content out there (ie. getting permission to syndicate some of your clients' reviews to big sites is pretty popular). You can also put some keyword-rich content out there, though, it's generally looked down upon to flat out fabricate reviews, so careful there. Syndication can be especially helpful here (think: press release about the posting of a client reviews section somewhere, linking to a handful of your social profiles). I've also found that profiles on social sites are much easier to move up for your company name than just flat out starting a fresh blog.
3.) Build lots of good links to the positive content. This tends to be much easier than you think, as your company name is nowhere near as competitive a phrase as what you might normally try to optimize for. The key is just to have a lot of it (at least 20 pieces to start), as some may not respond as quickly / effectively to your link building as you might hope.
That should about do it. If you have a scenario where the reviews are flat out dishonest and spammed again and again by the same person, some webmasters will be receptive; many won't, but it never hurts to bring it up with them once all the same.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Latest Info-graphic Best Practices
This is a good "problem" to have. My client is a consortium of web companies. It has just produced a terrific info-graphic on the the latest European data policies. The author is a leading lawyer in the field and the content is outstanding, authoritative, and current. The issue is how to best use the info-graphic for both SEO and general marketing purposes. We will publish the info-grahic on our own site. But what else should we do? (1) The info-graphic already contains the website name. Should we make this a hyperlink on our own site, with or without keyword rich text? (2) We can certainly do handcrafted outreach to likely sites, who might republish. Should we just ask them for backlinks and hope for the best? Or should we embed? (3) We can also send the info graphic as an Eblast to a wider list. Same questio:n Should we just ask them for backlinks and hope for the best? Or should we embed? The site already high DA and a diversified link portfolio. There is no need for risky tactics or "Hail Mary" passes. OTOH, it seems a pity not to make the most of this. Ideas on the above? Other thoughts?
Industry News | | DanielFreedman0 -
Do You Work At Home As An SEO Or Have An Office?
I'm curious how many of you all work at home or mostly at home either through an company or freelance. Or are most of you employed at a corporation? My company was recently bought by a very large global company. Recently I found out that all the SEO and web design is contracted through outside sources. With the headquarters in Europe, this being my primary job function I kinda feel well you know.... down.. Websites I put my life into for the last 7 years are going to be handed over to a corporation to do with whatever they feel they should. I know they were never really mine, but when you spend so much of your life to making them the best you can, so much so to attract the attention of a global billion dollar company, you should feel great right? But I feel like my dog just died. I don't have a bad impression of the company but the shift of moving me to the IT guy has begun. Normal web updates I would have done, are now being pushed aside. I don't hate IT I like helping others, but I really loved being able to make a difference through the web. Now I'm left contemplating my future, big corporations have so much bs, I just don't feel comfortable. I would really appreciate you all giving me your thoughts and tell me about any similar experiences you have had in your life. Cheers, Don
Industry News | | donford0 -
Seo audit tool recommendation and advice anyone?
Can anyone recommend a good SEO Audit tool for my site? I have 3 top level domains with duplicate content so am looking for some international advice as well... Thanks advice would be much appreciated.
Industry News | | edward-may0 -
Train Client to SEO?
What would you do if a potential client asked you this: Bob and I could meet with you soon to discuss how we would like to work with you regarding SEO. We are specifically curious whether or not it is worth it to have you work on SEO-related issues for a specific period of time or to pay to have you train Bob in doing so for that period of time. We would be interested in comparing rates and the value of each proposition. I am tempted to tell them that I do not doing SEO training. But, I have a feeling that there is a way for me to help the client and to make some money for myself as well. I'm curious what the rest of you would do in this situation though. Thanks in advance.
Industry News | | theBREWROOM0 -
Best Tools for Invoicing, Accepting Payments, Sending Receipts
Hey All! I recently started my business about 1.5 years ago and am loving it, doing well, and learning new things every day! I am very curious what others in the industry use for proposals, invoicing, accepting payments and sending receipts. What we are doing now seems like a lot of trouble and we are using different platforms for almost all of it. Since starting, my goal has been to use as little paper as possible, so I do almost everything over the computer. We send out proposals using Quoteroller and that has been very useful because clients can click to the proposal from their email and they can also accept proposals through that link. We invoice clients from Quickbooks Online (QBO) and can have those sent directly to clients' email inbox. We have to manually create a payment link through one of Bluefin's payment platforms. We can send this link through email or add it to the proposal email sent from Quoteroller. After they accept proposals (hopefully!), and make payment, we have to go back into QBO and "receive payment" and this does not send out a receipt to the client. Maybe someone knows a way to fix it to where it does send an automatic receipt when we "receive payment?" If client requests a receipt, we must go into QBO and generate a "sales receipt." So, now that you know our process, are we making ourself work too much? Is there a more simple approach?
Industry News | | BWrightTLM0 -
So, Google is the best site on the internet.. Right? Or is that just what most people tend to think off-face?
LOL woah, put the guns away. I'm not about to rant, I just have a question and wanted to present it well. Then again, I might have actually found some easy fixes to some of Google's tools that they could make. So here's the thing. I noticed how annoyed I always getting when I have to sign in every time I go to the adwords keyword tool, or analytics. Why do you have to sign in a million times? I think it is a problem that can be fixed because if you go to check your webmaster tools, you go straight into your account, where you can then select which site you want to explore. It knows that I am already signed in to Google Accounts when I go to webmaster tools, but it doesn't recognize that fact when I go to my Analytics account, or to use the Adwords Keyword Tool. Now, every site has things that they need to work on, but not necessarily that need to be 'fixed'. Google being so commonly accepted as the best site on the net, I thought it was funny/interesting at the least to point out the problem. Even funnier is the fact that I could submit it as a problem to see if they could fix it or not, but they do such a good job of making it hard for people to contact them, that A) I don't feel like wasting my time trying B) I don't even really know if it is possible to do that. Also, why is there no official Google Analytics App / Mobile site?? Google has been pushing how important mobile is to us webmasters, but then it doesn't seem to be very high on their priority list for the tools that we use. I mean you can't view graphs on phones / tablets (mine at least), in webmaster tools, OR google analytics. Also, its a pain in the but to click the sign in button on Google Analytics when using my phone / tablet, it disapears really fast for me (needs more research from others to see if everyone has the same problem) Thanks for the interest / answers everybody. Look forward to hearing from you guys. Also, tips and help would be nice if anybody knows a solution to my sign in issue
Industry News | | TylerAbernethy0 -
Help! I need to hire a SEO / SEM Specialist - Am I asking for too much?!
Hey all! I'm expanding my in-house marketing team and I need to add an SEO / SEM Specialist that will strategize, execute & manage the following: Organic SEO PPC across multiple channels (Google, Bing & also social sites like Facebook) Remarketing & Display marketing Banner ads Retargeting We're a lean company that's all about doing more with less. But not being very familiar with the SEO / SEM world I'm afraid I'm asking for too much! What do you guys think? What's your experience been? If you do think that this is potentially a single position, what would be the best title for attracting talent? SEO / SEM Specialist? Digital Marketing Manager? With the research I've done - jobs / titles have been totally across the board! I'm not able to find much consistency. Thank you all for your help 🙂 It's greatly appreciated!!!!!
Industry News | | RochelleRietow0 -
Punchy Friday: Too much SEO Education?
This is not a question really, just an observation. Yesterday I was listening to "Stuff You Should Know" podcast, and it was about "Tickling". They were addressing how it is impossible to tickle yourself, and they theorized it was because our brain is AWARE that it's your own hand doing the tickling. The first thought that came to my brain was that our brain had put a "NoFolow" link on the tickling page of our brain website when it is from our own hands. I'm reading WAY to much about SEO . . . Happy Friday everyone.
Industry News | | damon12123