Inbound links vs. internal links
-
Which scenario does more to help SEO -
A) An inbound link from a low traffic/low page rank site to my site
B) An internal link where one page of my site links to another page on my site
-
Thank you.
Peter
-
In general, option A. You should really have a comprehensive strategy that uses both tactics however.
Option A is only good up to a point. If your site has 10,000 links from low traffic/PR sites and nothing else then that's not a great link graph. Links from a diverse range of domains with varying DA/PA is probably ideal, and any SEO will tell you that one link from a powerful 7+ PR site is worth hundreds or maybe thousands of low PR links. On the other hand, if all you have is 7+ links you probably bought them so that can be bad too. Everything in moderation.
You should also use Option B to flow link juice from your high PR pages to deeper pages on your site. Again, moderation. If you link to hundreds of deeper pages from your home page you dilute the effectiveness of each link to almost zero. But if you combine a link from a more powerful page on your site with a decent link from even a low PR site then you've got a combination highly correlated to higher rankings, especially for longer tail keywords.
So the short answer is C) All of the Above
In moderation....
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Disavowing Links
I need some advice... I've noticed our link profile has increased with many comments links --- something I certainly have not pursued manually. I'm new to disavowing links. However, before I go ahead and disavow them, I'd like to ask how harmful these links are and would you recommend this is something I can do myself (relatively novice SEO) or if you'd recommend someone who could do this for a reasonable cost. In one instance, the link from this comment thread is with the anchor text, "porn"... Certainly not something we want to rank for, haha! I look forward to your advice
Link Building | | LukeBTDT0 -
Xyz links
I have a lot of backlinks ending with .xyz, around 20%, and they look very suspicious. Should I disavow these? Here are a few: yourrelicsbargains.xyz fantasticsiteinfo.xyz yourvintagelifestyle.xyz usefuldiscount4u.xyz bestdealsaction.xyz bestmemorabilialifestyle.xyz 59177.net lovecollectorsbargains.xyz
Link Building | | moon-boots0 -
We are moving to HTTPS and wanted to know if our link building efforts were in vain or will the link juice pass to HTTPS?
We are switching to HTTPS and want to make sure the links we've gotten in the past will still transfer since they are pointing to HTTP? I'd hate to go back through and ask people to please add an s to the link.
Link Building | | bryant25560 -
Gathering links
There are numerous "Ultimate Guides" to linkbuilding, outreach, etc., and they are all written to teach you the art of linkbuilding. The only thing these guides don't tell you is that following them takes a massive amount of time and doesn't guarantee to get good links at all. We're all in online marketing, and maybe we online marketeers are familiar with linking to other websites, posts that we like, etc. and maybe that's why we can write these guides but in other niches it really doesn't work that way 🙂 I'm wondering what techniques/tactics/strategies you guys are using in less straightforward niches to get quality links to your blogposts. To give you an idea, we launched an article a couple of weeks ago targeting a very competitive keyword. The article got shared over 100 times on LinkedIn/Twitter/etc. and already ranking pretty good, but REAL backlinks are still missing. How to get people to link to that article?
Link Building | | jorisbrabants0 -
Does nofollow link has any effect on link building
I recently read some article on noflollow link and the author says that nofollow link does have some effect on page rank. Can anyone explain the effect of nofollow link on website ranking?
Link Building | | petwho0 -
Some inbound links which i have removed long ago, still showing in GA and in Open Site Explore, how do i remove them from their?
some inbound links which i have removed long ago, still showing in GA and in Open Site Explore, how do i remove them from their?
Link Building | | vikram19790 -
Finding links online that already exist as link juice based on search results
I'm curious about this, I can't find anything on the net that talks about it. I wrote an article about it on squidoo and have had no responses so I am thinking this is very rare subject. The question is I have done some backlink research with my competitors with linkdetective.com and found many links (even follow ones) related to sites that provide search results. Here are a link about what I am talking about as an example, I have found many more besides this one. http://search.lphant.com/es/webResults.html?q=free%20scrabble%20dictionary&hl=en&page=1&src=hmp_es&ref=1 My site appears in those results. When looking at the source there is no "nofollow". I found this page because linkdetective.com had this link listed pointing to my competitor. Are these valid backlinks? What I have been doing is adding these links to http://www.google.com/addurl so that Google knows about them. Is there something I am missing or are these valid?
Link Building | | cbielich0 -
Are Directory Links a Good Source of Branded Links?
I am trying to increase the number of branded links for a few of my sites since the links are too heavily weighted on anchor text. If so, would you recommend a service like Directory Maximizer?
Link Building | | rise10