Inbound links vs. internal links
-
Which scenario does more to help SEO -
A) An inbound link from a low traffic/low page rank site to my site
B) An internal link where one page of my site links to another page on my site
-
Thank you.
Peter
-
In general, option A. You should really have a comprehensive strategy that uses both tactics however.
Option A is only good up to a point. If your site has 10,000 links from low traffic/PR sites and nothing else then that's not a great link graph. Links from a diverse range of domains with varying DA/PA is probably ideal, and any SEO will tell you that one link from a powerful 7+ PR site is worth hundreds or maybe thousands of low PR links. On the other hand, if all you have is 7+ links you probably bought them so that can be bad too. Everything in moderation.
You should also use Option B to flow link juice from your high PR pages to deeper pages on your site. Again, moderation. If you link to hundreds of deeper pages from your home page you dilute the effectiveness of each link to almost zero. But if you combine a link from a more powerful page on your site with a decent link from even a low PR site then you've got a combination highly correlated to higher rankings, especially for longer tail keywords.
So the short answer is C) All of the Above
In moderation....
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Buy domain, redirect, get all the good links (+link juice) and disavow the spammy ones?
There is a domain for sale that has a quite nice profile and a lot of good backlinks, but also quite a few spammy ones. This domain has a Spam Score of 14% acc. to Moz Link explorer, ours has only 2%. My questions: 1. The domain and the good backlinks are related to or close to our content/keywords. But we are worried whether the "spammy" ones will hurt us. Does anyone has experience with this? 2. Would it help if we disavow the spammy backlinks afterwards? And if so, how do we do that? Add new domain to search console, disavow the bad links and then redirect the entire domain to our domain or redirect the domain first and then disavow from our property? Many thanks for your help!
Link Building | | pissuptours0 -
GWT Lists URLs with links to my site, but those URLs don't have links to my site
There are a number of URLs that show up for my website in Webmaster Tools as having links to my site when in fact they don't. I know this to be a fact because I actually wrote some of the sites that Google is saying are linking to my site and I know there isn't any links on the specific pages to that site. For example, the site in question is: https://www.liftproducts.com/ As an example, Google is saying that about 100 URLs from https://www.lift-tables.net/ are linking to it when, I'm fairly confident that there is only 1 link to it found here: https://www.lift-tables.net/info.php?countrytabs=3 Yet Google says links exist on this (and many more) page: https://www.lift-tables.net/liftproducts/max-lift/lpt4w-030-48.php I thought at first it might have been due to linking to a image file directly instead of locally hosting it, but after checking the source, that's not the case. I am also seeing this type of non-linking being reported on sites I have no clue what they are. For example, some Spanish site about tandem bicycles is being listed as linking to liftproducts.com: http://206-225-85-34.dedicated.abac.net/tandem/inc Yet I can find no evidence of an actual link existing. Am I missing something here? Any insight of why this is happening and how I can clean up my link signature would be appreciated.
Link Building | | Nivik231 -
Self linking - loss of link juice?
There are 10 links on page that point to this page where they exist (link to the page itself). Does it influence on ranking? And what's happening to link juice? How does it spread? Is there any loss of it?
Link Building | | templatemonster0 -
Link Value
My question is how valuable is getting a link from a PA 71 with roughly 20 links on it. I guess I am saying how many links from a PA of 30 would be a comparable indicator. I understand there is an almost exponential value of authority as they go higher, but I am looking for a good explanation from a technical aspect. Hypothetical Scenario Would a person be better off pursing 20 links from PA25 pages, or would you be better only getting 1 from the PA71 all things equal.
Link Building | | mbarden260 -
Ideal number of internal links
Hi everyone,
Link Building | | KBB_Digital
I've been trying to find discussions on this topic, but I've only been able to find a couple of posts and they're a couple of years old now, so I'm looking for a more up to date answer. I've been doing some research lately & I'm trying to get a gauge on how many internal links I should have ideally on my website before Google suggests that I'm trying to do the wrong thing. I know previously it was suggested to keep it under 100, but, I did see Matt mention it on this video (http://searchengineland.com/googles-matt-cutts-we-dropped-the-100-links-per-page-guideline-but-we-may-take-action-if-it-is-too-spammy-178197) that it's no longer 100 links, but his answer is vague (which is what it might come down to). We're a digital marketing agency & ideally going to try write pages for our services targeted to each of the main cities around Australia & ideally they would all be linked in the footer of the website (with a nice layout, dropdowns, etc...). Looking for other peoples thoughts & opinions.0 -
I want to design SEO link building strategy for my website? Is wordpress.com, squidoo, tumblr, blogger, typepad - Good option for link building?
I am currently concentrating on 8 keywords, for e.g (A, B, C, D, E, F, G, H). I will be writing blogs with 2 of any related keywords present in it. I am thinking to post 5 blogs on 5 different platforms as (wordpress.com, Squidoo, Typepad, Tumblr, blogger) respectively. I am thinking a strategy as: Monday: Keyword A,B on Wordpress/ C,D on Squidoo/E,F on Typepad/G,H on Blogger/ A,C on Tumblr. Tuesday:C,D on Wordpress/E,F on Squidoo/ etc.... and will rotate these keywords through out the week and the cycle restarts on Monday. The URL for every keyword will be different and relevant to that keyword. I need quick suggestion on this topic..Please..
Link Building | | Christain0 -
Inbound Spam Links
We've held Local listings at "A" for over a year. 2 weeks ago we dropped down to below the fold. I ran several reports and our backlink report shows roughly over 10,000 and it's growing every day along with new domain referrals with inbound spam links all using the same core anchor text term. One domain is responsible for over 2,000. These sites have Nothing to do with our industry and several in foreign languages. All these links are "NoFollow". My question is. Although "nofollow" is known to protect you, I'm wondering with over 10,000 of them coming from 345 sites, ALL using our one core term as an anchor text has red flagged us? If so,I'm planning on using Google disavow at the "domain" level. We are a local resort and until this happened we only had around 15 referral sites that are industry related. Hotels.com type sites and local tourist related sites. These new inbound spam links are so blatant and yes they're "nofollow", but I'm starting to wonder IF this off the wall inbound spam link pattern IS indeed affecting us? Any thoughts?
Link Building | | capekeysgal0 -
Reciprocal links
Hi SEOmoz Pros, We have vendors from whom I was hoping to get links. To make it more enticing to them I was planning to select a small number of vendors (with good site metrics-PA, DA, PR) and create a "Featured Vendor" module on some pages that would link back to the vendor's site as well--thereby created reciprocal links. I was planning to only have one vendor to a page and only for the pages that we are targeting locally. My hope is to help boost the ranking of those pages. Is it okay to offer our vendors to link back to their site or should I ask for a one-way link back to our page and pitch it as exposure for their brand?? Lastly, does Google penalize for these types of links? Thanks!
Link Building | | AC_Pro1