Another guest blogging question (sorry people)
-
So I use myblogguest to find blogs to exchange content for links with.
So a few things I need clearing up really,
If you cant write relevant content to the website you want to push, does this mean writing content on something you know something about lets say football and putting anchor text links in the byline to a electronic shop would not work and is not worth doing?
On the flip side lets say you get a copy writer to do it for you but the blogs wanting to use the content are not relevant to your website.
So your articles about football and your website sells football equipment but the blogs wanting to use the content are general blogs with 20 categories covering everything.
Cheers
-
Thanks James, this also helped me.
-
Thank you for the great reply, I will try and follow your advice on my next guest blog (although I do find it a little difficult to find those blogs which use ''write for us' but I will give it another go).
-
Ideally, you want a relevant blog and a relevant article and I would always try to get both of those when you're doing guest post based link building. If you can't, then I would favour an irrelevant article on a relevant blog, rather than the other way round, but you should always be able to find a way to make the article relevant if you think creatively.
Like James mentioned, if you can find an appropriate category page on a general blog, then this is better than putting it in on a generic archive page; but there are few "general blogs" which are really worth getting a link from.
I don't think the positioning of a link matters enormously to be honest. A text link in the body provides surrounding text which to some extent acts like anchor text in defining relevancy; but as long as the page isn't a mass of generic content and links; then it shouldn't really matter too much.
I do use guest blogging, yep, but I don't use myguestblogger or any similar services. I find targeted outreach to relevant blogs and sites tends to provide a much higher ROI and allows you to build relationships with quality sites where you can get repeat article placement in the future. The vast majority of sites looking for content on myguestblogger are relatively worthless.
-
So even if the blog is not relevant, making the article relevant to my site will help more with ranking.
Do you think having the anchor text link in the body of the article would work better then in the byline or this has equal benefit? I have read the further up the page the link the better.
Just wondering, do you use guest blogging for your link building? What do you find is the best type of link building?
-
Well if you target a general blog I guess they would have a sports section where you can add your football article. They should allow you to add one related link to the post if it fits the niche, I mean you can not write a football article and link to a debt funding site.
In my experience I do not use those blogger networks, I prefer to go direct to websites, as I see more value when I exchange content this way.
-
Essentially, a link is a link.
If you get a link from an unrelated site surrounded by irrelevant text; it's going to be a pretty low quality recommendation, but it's unlikely to do you any harm and may be worth doing if the linking site has good overall domain strength.
That said, having a link surrounded by relevant and related body text is much better, as the accompanying content can help to influence the perceived relevancy of the anchor text and may actually work to drive traffic to your site if referencing something of value.
I think the question you need to be asking, especially around myblogguest and similar resources for finding guest post targets is "what sort of site would link out to an irrelevant page?". Is that the kind of site you ultimately want links from? If the blog is aggressively seeking guest post content unscrupulously linking out to anyone, then your link will ultimately lose value over time, especially if that site gets smacked by Panda for poor auto-generated content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will these pages harm the SEO of my blog?
Hi there, If I put download pages and thank you pages on my blog, will it harm the SEO rankings? As these pages will be pretty thin and will have no links to them internally for obvious reasons, it has me concerned about the effect it could have on my blog. I want to build my blog up to drive traffic, so it's not just a case of throwing the pages up. What is the best solution? No index the pages -- will that be enough? Warm regards Colin
Link Building | | username670 -
Internal Linking Questions
Hello, here are my questions. 1:Should I be internal linking back to my home page from every subpage or lower page on my site. Or, is that going overboard? 2: If i'm internal linking back to a page with an anchor text that has no relation to the page, will that pass less relevance? So for example lets say the current page is about mazda cars. Then, I link to a page about ford cars with the anchor text Mazda cars that would pass less relevance, right? Thanks for your help
Link Building | | PeterRota0 -
Getting two BOTW.org listings? Regular drirectory + blog directory?
I have a start-up website. It's a niche market that's not all that competitive. I'm trying to get going with some basic link building, and I'm trying to focus for the time being on some recommended directories: BOTW, yahoo, business.com, etc. I already have a regular BOTW directory listing, accepted a few days ago. I'm wondering if it's worth also getting a BOTW blog directory listing? So two BOTW listings, the first pointing to the homepage, the second would point to the blog. If there is meaningful link juice to be passed, would there be an advantage of having two links? Or will the one I already have suffice? Also, since the site is new, I only have a few blog posts. Is BOTW likely to reject me because my blog is too thin? The posts I have are content-heavy (1000-2500 words per entry), but there's just not a large total quantity yet. Normally I wouldn't consider it, but they're having a cyber-monday sale today where it's 50% off the regular price, so it makes the decision easier. Thanks.
Link Building | | bluekite770 -
Should we imitate our competitor's blog network?
One of our competitors has built a little blog network, and I'm wondering if it's worth it for us to imitate it. Here's how they have it set up: They have domain.com, their e-commerce site, and blog.domain.com. They also have a half-dozen EMD blogs set up that all link to each other and to the e-commerce site, each one supplying content related to one niche of their busines (e.g. kitchenwidgets.com, widgetsforkids.com, etc.). It seems they've been doing this since December 2011. In my opinion, the content on these EMD blogs is pretty low value. Sure enough, they have basically no inbound links from outside the blog network, and it's not getting shared socially. I'm having a hard time imagining a lot of long-tail searches that would bring in qualified shoppers, since they basically just write up 300-word long descriptions of photos. Based on SEMrush data, it doesn't look like this approach is hurting them -- they didn't take a Penguin dive in April, for example. But how likely is it that this approach is helping them enough to justify the time they must spend writing (probably ~30-60m a day)? It would be trivial for the algo to determine that these are not natural links and completely devalue them. Would it not be better to consolidate that time into 2.5-5hrs a week spent researching and writing a valuable, link-worthy, long-tail-rich post for the main blog and then promoting it in hopes of attracting natural links?
Link Building | | CMC-SD0 -
Guest Blog Posting : Is that all it is made out to be?
Experts frequently mention that one of the best way to build the link is to guest blog with some authoritative blogs in your niche after Penguin, Panda and other animals invaded SEO landscape. At the same time everyone agrees that "Content is the king" and if you have unique and useful content, people would link to you without any extra efforts on your part. Do you see any contradiction in those statements? I spent my time, my resource, my genius writing up very good posts. As a matter of fact all my post are good (IMHO), but I can churn out only 2 or 3 masterpieces per month. Should I share my content willingly as a guest post to other websites who are not my local direct competitor of course, but nonetheless are in my niche, thus adding to their authority on the subject? I will get a link out of it. Would I get a significant traffic? I doubt that. At least from my limited experience. Or should I strengthen my own site striving to be such authority in my niche? But without strong external link profile Google shall frown upon me and my site. Personally I inclined more to save most of the content for my own blog. What do you gals and guys think?
Link Building | | SirMax0 -
Guest blogging
several people have suggested that i try guest blogging as a way to improve my site's position but i am wondering how do i go about finding the right blogs to contribute to? for example, my clients are usually dentists. how do i know what would be a good blog to write to for that industry? also, how do i link back to the site, in the content or the signature?
Link Building | | dad7more0 -
Think I'm ready to do some link building. Couple questions.
Getting ready to do some link building. I've got several lists of competitors' links, including a bunch of sites with broken links that would be a great fit to link to us. I've got a capable VA to get started work on reaching out to people. Just curious if this is the right game plan, seems a little simple: For this round of link building I'm thinking all the links would point to my root domain. -Find quality sites/links to go after -Find an email to the owner/webmaster -Have the VA send them a value proposition email(i.e. why it's good fit for all)...or tell them about broken links etc. -Follow up myself when a response is generated. -Hope/verify they link to us. Thanks for the help with the newbie questions.
Link Building | | astahl110 -
How do I distribute blog content?
Morning Mozzers! I work for an online wedding retailer and we add new, unique, high quality content to our blogs on a daily basis. After adding the new content we Tweet it and mention it on our Facebbok page. My question is this: how can I distribute the content to generate back links? Any example sites or case studies of things you guys have done in the past would be great! Thanks in advance.
Link Building | | Confetti_Wedding0