How to beat Wikipedia article from the top spot on SERPS?
-
Hi Guys,
One of our clients has a good web site with lots of content that is ranked already on #2 for the top keyword (singular and plural) on Google UK. The keyword itself is a competitive one. The top spot is occupied by a wikipedia article that doesn't have much content in general. Can anyone come up with an advice what strategy we have to apply to outplace that article? Thanks!
-
Thank you guys!
-
Wikipedia can be really really really hard to beat.... did I say really really really really hard to beat?
Just keep working on your site like wikipedia was any other competitor. Build great content that gets liked and tweeted.. .stuff that engages your visitors.
There is no special bullet for killing wikipedia. You simply must overpower them by brute force of a great website.
Good luck.
-
I have seen some results for Wikipedia where you pull your hair out hehe, but the thing is the site is soo high authority and the internal link value it holds.
To be honest I have had experience taking down Wikipedia where you deal with big brand websites and you can highly target the site.
Really do some analysis on the links the wikipedia page has, see what you may be missing if content is not the problem.
Just keep pushing fresh content and social signals too if you can try and implement people to search for your website and drive higher CTR on the serp page.
-
I wouldn't suspect so. Wiki is seen as an incredibly Authoritive site and has many high quality links pointing to it, so it's high rankings are mainly down to the site being so authoritive and huge.
Wiki fulfills many of the factors within the periodic table of SEO ranking factors at http://searchengineland.com/seotable It's a difficult site to beat, though can and is certainly achieved.
Glad you like the suggestions, they will help to get there.
Regards
Simon
-
Thanks Simon, will try those. Do you think that google applies different ranking factors when it comes to Wikipedia in general?
-
Hi Ivaylo
I shall share a few pointers with you here for consideration;
-
Perform an on-page analysis of the website to identify and help resolve any issues that might come up, such as too many on-page links or too many no-followed links pointing in, any issues with titles or descriptions... (The SEOmoz toolset is great at helping with this).
-
Research what valuable links are pointing to the Wiki page and try and get some of the same links pointing to your clients' site (new followed links from different reputable websites will help a lot). Also, identify existing links where the anchor text could be improved.
-
Keep the content fresh, relevant and interesting.
-
Depending on what your clients' site offers, consider if there are any tools/widgets that could be developed to help make the site more useful.
-
Consider building upon the Social aspect, such as engaging with people on Twitter, Forums and Guest Blogging to attract more visitors and more sharing of your content.
Hope that helps,
Regards
Simon
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is this Interactive SERP Feature Called?
Hi Mozers, The interactive SERP feature that appears when you're searching for hotels nearby. It lets you input specific dates and number of adults and then lists different hotels nearby, their ratings and where they are located on a map. Two questions: What is that called? How do hotels get pulled in? Schema? Thanks!
Intermediate & Advanced SEO | | yaelslater0 -
Geographical Results in Universal SERPS
Hi Moz Pros! I have been reading on the board for quite some time, despite all the insights you all share with us in the SEO world. I have a nut I can't crack and thought I would ask. Does any guru here know the factors google uses when they choose sites to add to GEO specific SERPS on a general query? Here is an example. "Car insurance companies" Also attached. https://www.google.com/search?sxsrf=ACYBGNRvHrdh6z6sNatu-Pgbh-tbgiiQLQ%3A1569462097607&ei=UReMXbPfJIfwtAX_77aYCQ&q=car+insurance+companies+&oq=car+insurance+companies+&gs_l=psy-ab.3..0i71l8.321.321..471...0.2..0.0.0.......0....1..gws-wiz.8MmdfVjHrt4&ved=0ahUKEwjzy8P2re3kAhUHOK0KHf-3DZMQ4dUDCAs&uact=5
Intermediate & Advanced SEO | | TicksTire
I live in Austin obviously 🙂 Thanks for any input you'd be willing to share! 5Brenxf0 -
Fetch and render partial result could this affect SERP rankings [NSFW URL]
Moderator's Note: URL NSFW We have been desperately trying to understand over the last 10 days why our homepage disappears for a few days in the SERPS for our most important keywords, before reappearing again for a few more days and then gone again! We have tried everything. Checked Google webmaster - no manual actions, no crawl errors, no messages. The site is being indexed even when it disappears but when it's gone it will not even appear in the search results for our business name. Other internal pages come up instead. We have searched for bad back links. Duplicate content. We put a 301 redirect on the non www. version of the site. We added a H1 tag that was missing. Still after fetching as Google and requesting reindexing we were going through this cycle of disappearing in the rankings (an internal page would actually come in at 6th position as opposed to our home page which had previously spent years in the number 2 spot) and then coming back for a few days. Today I tried fetch and render as Google and was only getting a partial result. It was saying the video that we have embedded on our home page was temporarily unavailable. Could this have been causing the issue? We have removed the video for now and fetched and rendered and returned a complete status. I've now requested reindexing and am crossing everything that this fixes the problem. Do you think this could have been at the root of the problem? If anyone has any other suggestions the address is NSFW https://goo.gl/dwA8YB
Intermediate & Advanced SEO | | GemmaApril2 -
How come a page can rank in top 10 for medium difficult keyword, with poor link profile.
Hi Moz Community, The keyword that http://customsigncenter.com/ is ranking for is "custom sign", the keyword difficulty is 38 (according to Moz Keyword Explorer). Here are the link metrics for the page and domain: Page authority: 27 Domain authority: 18 Facebook shares: 50 Linking RDs to the page: 7 Linking RDs to the Root Domain: 8 From the SERP, a lot of its competitors have better link profile than this guy. How come the page http://customsigncenter.com/ can rank 6th for the keyword "custom sign". Are there any important "hidden factors" behind the scene? Thank you for any help and support. Best, Raymond
Intermediate & Advanced SEO | | raymondlii1 -
Weird title tag in SERps (see attachment)
Hi Mozzers Does anyone know why my clients title tag appears like it does in the image attached? It seems as though Google is pulling the parent page url and putting that at the front. All other title tags are normal. Anyone any ideas and is it anything to be worried about? Thanks Anthony @Anthony_Mac85 9KhTgk5
Intermediate & Advanced SEO | | Tone_Agency0 -
What is best practice to eliminate my IP addr content from showing in SERPs?
Our eCommerce platform provider has our site load balanced in a few data centers. Our site has two of our own exclusive IP addresses associated with it (one in each data center). Problem is Google is showing our IP addresses in the SERPs with what I would assume is bad duplicate content (our own at that). I brought this to the attention of our provider and they say they must keep the IP addresses open to allow their site monitoring software to work. Their solution was to add robots.txt files for both IP addresses with site wide/root disallows. As a side note, we just added canonical tags so the pages indexed within the IP addresses ultimately show the correct URL (non IP address) via the canonical. So here are my questions. Is there a better way? If not, is there anything else we need to do get Google to drop the several hundred thousand indexed pages at the IP address level? Or do we sit back and wait now?
Intermediate & Advanced SEO | | ovenbird0 -
There's NO reason these sites should be beating mine...Or is there?
Hi Over the past 10 months, my internal page rankings (previously excellent) have plummeted. I'm now trying to recover them. I haven't received an unnatural links warning in Google Webmaster Tools. Also, I used to have hundreds of internal links to each of these 21 pages using the same exact-match anchor text eg, Tuscany real estate, Umbria real estate, etc. I changed this about 6 months ago. So why am I still ranking poorly for these (only moderately competitive keywords) behind sites with poorer metrics? 1) Keyword: lake como real estate My page here – **http://tinyurl.com/d34k8m ** -- used to rank No1 or No2 neck-and-neck with this page www.immobiliarevacanzelago.com/. He's still No1 but I’m down to about No13. Yet when I look in Open Site Explorer virtually all my metrics beat his.
Intermediate & Advanced SEO | | Jeepster0 -
Xpath to scrape date from google serp
Anyone managed to scrape the date from a google serp? I can get title, link etc. but the date just eludes me...please help! Here's an example of the kind of code google is returning: Latest UK News Headlines - Mirror.co.uk <cite>www.mirror.co.uk/news/</cite>
Intermediate & Advanced SEO | | JaspalX
Cached
-
Similar
You +1'd this publicly. Undo
13 Jan 2011 – Get the latest News and Headlines from the Daily Mirror newspaper. Read breaking bulletins, front page reports, daily articles and celebrity ...1