When providing search results for SEO purposes to you use the exact results in Google Adwords
-
Hi Mozzers
Just quick question
When an SEO company are supplying their testimonials for example
Keyword Search Term has 33,000 visits a month
Keywords is in position 1but the search volume they are showing is broad, i was always brought up to do research on exact results unless im using the reserch for a PPC campagin?
Has anyone got any ideas?? should it be braod im looking at or exact??
Many Thanks
Matt
-
Thanks Barry
I do mean in the Pitch i think ill keep with exact whenever i explan search results to the CEO
Thanks
Matt
-
Do you mean in your pitch?
If you're trying to explain what keywords to go after and why then I'd normally use exact simply to set expectations. Using broad often gives an inflated figure which the client would then expect you to deliver on.
If they understand SEO or are willing to have it explained to them, then both figures have their place in setting goals.
-
Both, or should i say all, exact, phrase and broad.
they are what they are,
If you are selling sports socks you would want to know the numbers for "sports socks" exact, as well as "red sports socks" phrase, and "socks to wear when playing sport" broad.
-
Hi Barry thanks for that, but when you are trying to get clinets, i would alwayslook at exact search volume as they give more of an realistic result?
-
I don't really understand how that'd be used in a testimonial, maybe as a case study as to how they chose keywords.
Most testimonials would be of a form "100% increase in traffic" "100% increase in sales from search traffic" or similar. Being first for something with 33,000 searches a month but no relevance or conversions is pointless.
Ultimately testimonials are spin, so do whatever you feel like
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you select which keywords to push in SEO?
Hi Guys Selecting the right keywords that a website can realistically rank for is a key to gain top rankings relatively quick. I am just curious to hear how you guys do it (the methodology) when selecting which keywords to push? I mean you need to check the competition for each keyword as well so how to check this quickly to see what we realistically can rank for? Cheers John
Competitive Research | | igniterman751 -
Many SEO tools donot allow me to check my site with https?
Hello All, Many seo tools I am using in that few tools do not allow me to test my site with https but it force me to check with http and then give report. So my query is do these tools give accurate report with http same like https? Thanks!
Competitive Research | | wright3350 -
How can I find out the exact match visitors for a competitor's website?
Hi, I'm trying to find a way of finding out the estimated number of exact match visitors that a competitor's website has got. I know that SEO agencies can find this out, and there must be a way of doing this for myself. Thanks
Competitive Research | | MThacker0 -
As anyone used this before the hoth for Links building???
http://www.thehoth.com Links building company Is it safe or waste of money
Competitive Research | | spidersite1 -
Working through the slides on my first seo project, I'm trying to determine the most popular content on competition sites.
From the video, I understand I should be looking for unique opportunities. But is there a baseline for product qualification, ie., a min. PA,LRD, Inbound LInks, social shares, etc. I guess I'm asking what I should be looking for in the data provided on each competing site? What determines THE most popular and unique product?
Competitive Research | | AhmadS0 -
I must be tripping. How is this site ranking for the term "SEO Company"??????
When I go to Google non-custom search results and search the term: seo company The website "greencowseo.com" is ranked 3rd. OpenSiteSearch shows nothing. And get this... the domain was registered 14 days ago by somebody in Egypt. Do I need to quit my SEO Moz membership and hire this guy? 🙂
Competitive Research | | Bo-Jangles0 -
How do I know top pages (first on Google) for one website?
Hi! I'm SEOMOZ PRO user and I want to know which pages of other website are ranking on top on Google, Yahoo, Bing, ecc... with relative position (rank). Is there a features of SEOMOZ for it? Regards
Competitive Research | | jadlib0 -
What is the difference between "external backlinks" & "referring domains" on Majestic SEO?
According to Majestic SEO's glossary, a "Referring domain, also known as "ref domain", is a domain from which a backlink is pointing to a page or link." Given this definition, I'm not sure what an external backlink is?
Competitive Research | | nicole.healthline0