Helpful to utilize long-tail keyword URLs to point to parts of your website?
-
Does it help, hurt or do nothing for SEO to utilize long-tail keyword URLs to point to specific pages of your website.
For example, you're a vet and have your business name website, but what if you bought:
CharlotteVeterinarianforCats.com
CharlotteVeterinarianforDogs.com
etc. and pointed them to specific pages in your business website.
-
These are long-tail keyword domains. Yes, I would allow them to expire and allow my competitors use them in a strategy that is ineffective.
-
Let the domain names expire? Why? So the competition can pick them up and use them against you? You might not agree with my methods, but to let the domain names expire would be a mistake given the current weight google gives to exact match domains.
-
Agreed. And focus on best practices for local or regional optimization. If your business is only really focused in Charlotte, for instance, there are many other things you can do to help with this geo optimization.
-
I would let those domains expire and buy beer with the money savings. Then spend the time savings improving my primary website.
-
You are very welcome. If I could also suggest checking out the article "The Beginner's Checklist for Learning SEO"
It is under the "Learn SEO" tab. This might help you organize your to-do's and set up goals for your efforts!
-
Laurie,
I agree with Inhouseninja and would add this: When you buy the domain, try to purchase it so that it is under a different name, on a different server. Minimally, have it on a different C-block. I am not sure how much from a percentage point of view it can effect link evaluation, but we know that it does.
So, if both of the new domains are on the same server, owned by the same entity, you will not get near the weight from the search engines (if any).I do this in a couple of verticals but we the sites are actually fully related, have contact forms and other mechanisms for customer contact, etc. These sites are about 5 pages (not sure that any more would improve our lot) and we are able to use them for linking to the main site. If our main site did not exist, these would be real functioning sites that could be affiliate sites, etc.
Best,
-
The Whiteboard Friday video was perfect to help me start at the very beginning - thank you for suggesting that (I can't believe I missed it on my own!). There are a million things to do and consider and being overwhelmed and trying to piece it all together was the biggest problem. After the video, I'm starting at square one so I really appreciate your answer!
-
I can't tell you what the best approach is for you. For me, I look for domination of a niche when it comes to local search. The above posting is how I do it, but it might not be the best method for you. I haven't had success with simply redirecting a domain name. I have had great success with the method I've mentioned above - linking from the keyword domain to a page on my main site with the exact keyword phrase after the keyword domain has been established in Google. In fact, what I often see is the #1 ranking for the keyword domain (exact match keyword) and a #2 or #3 ranking for the page I link to from the keyword domain on my main site.
Hope that makes sense. lol.
-
I think you would be better off optimizing those pages for your target keywords instead and optimizing your current URL's to include your keywords.
For example: www.compnayname.com/cat-veterinarian
You should watch the most recent Whiteboard Friday. Rand does a great job of showing how to optimize website content based on the keywords you are trying to rank for.
-
Gotcha - so redirecting the keyword domain to a site on the main website with related content is probably not the best approach?
-
I have had extensive success with this method. The catch is that you need to make the long-tailed keyword URL a site that is actually useful to the world. Don't just put up a 2 page website and link like crazy to your site. You need to make it useful with good content. I'd say 10 pages minimum of quality content. You can do this in about 3-4 days with a wordpress. Also, don't link to your MAIN site for a few months so that google trusts your other domain.
Some will argue with this, but it has worked very well for me in some niche markets. Also, you hold a domain name so that a competitor can't get it. Considering the weight google puts on domain names its worth the extra effort to hold and use any domain names you can find.
Again, be careful not to turn the site into a doorway site. Make the site useful with new articles and fresh content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Point of diminishing returns for keyword research?
Hey, something I've been thinking about lately is "where is the point of diminishing returns for keyword research detail?" I get that keyword research is important for finding out stuff like "people generally search for 'doctor' way more often than they search for 'licensed medical professional'", but what about after that? Is there much useful information to be found by sifting through spreadsheets of stats about "doctor" vs "dr" vs "doctors" vs "physician" vs "physicians" etc? Especially when Google seems to treat a lot of those as interchangable? Or another example: If a remodeling company did basements, do you think there's much to be gleaned from AdWords data comparing "basement remodeler", "basement remodelers", basement remodeling", "basement remodeling contractor", "basement remodeling contractors", "basement renovation", "basement renovations", "basement renovators", "finished basements", "basement finishers", "basement finishing", etc.? Should those variations be analyzed and each targeted by their own sets of pages and pieces of content (e.g. a blog post that specifically targets "basement remodeler" and a blog post that targets "basement finisher" and a third blog post that specifically targets "renovated basement") Or should the takeaway be "there aren't any combinations that people overwhelmingly prefer to use, so let's just make content about basements and topics relevant to basements. Keyword research complete."
Keyword Research | | BrianAlpert782 -
Multiple keywords one page.
I want to focus on these 4 keywords. E-waste management
Keyword Research | | themesh
E-waste recycling
E-waste solutions
Brand name Do I need to create a separate page for each or can focus them from home page itself, With title tag like this E-waste Management and recycling company in _Cityname _| Brandname:0 -
Which keyword for title
I'm trying to figure out what to use for my title text. It's for a structural steel fabrication company. Adwords has the average monthly searches for "structural steel" and "steel fabrication" identical at 5,400. It has "structural steel fabrication" at 390 which I get that since its longer and a little more specific will have less searches. My question is if I make the title "structural steel fabrication" does google just see it as 1 big keyword or will it rank for "structural steel" and/or "steel fabrication"? What would any of you go with here? All 3 keyword strings make sense for the person seeing the title. Thanks for any advice you can give, Clay
Keyword Research | | clayknight0 -
Domestic keyword searches
Hello I've spent some much information about how to get the best keywords for my SEO niche page. However, since the recent google changes, different opinions I fond it hard to use something accurate. Also the fact hat may keywords has so many variables, it makes it even tougher and more complex for a new beginner like me. Could anyone please guide me in the right way please? Lets say I would like rankings for Electronic Cigarettes in Norway. It can be written in so many different way, ecig. e-cig. elcig, e cigarette etc etc. (norwegian version ofc) I have for the most part used google keyword planner, but I am really unsure of what boxes to tick and not. I have deleted my wordpress installation and starting from scratch. But I want to make sure I get it 100% right this time before I start.
Keyword Research | | Kroeriks0 -
Small Business website help please. All help is appreciated and thank you in advance.
Hello I am working on my families website, it is a Colorado barn construction site. I am new here, so any and all help is appreciated. I have already gotten some excellent tips for general seo, but now trying to pinpoint in on a target. I am reading as much as I can everyday. My questions are: Keywords... Ok so when I type in keywords and the results come up, even with an exact match, I am 12 pages back. So what influences the keyword rankings? Is it best to add in like say a service into a paragraph? Like I have been using Ubersuggest or however its spelled, and so would you take keyword phrases and then try to naturally add them to paragraphs? Is this how rankings are created? Thus your site being found? I have major competition that does not even have the keywords I type in, found on there site, and they still rank #1. So I feel that it must lead into my next question DA. Domain Authority: I assume domain authority comes into play. The leading company in my world has a 50 and I have a 15. I am trying to raise this, and using the Moz tools I see my competitor has like 400 edu links. So in some ways it seems like wow get as many edu links as possible. But now it seems like this is not good? Like everyone is afraid to get links that may be considered spam in nature. That being said, would you still go after edu links? Media: So kind of an odd question, but does adding a video to a home page help bounce rates? Like maybe if they sit and watch a two minute video that is interesting, then they may check out the rest of the site? Or for the sake of load times, do you keep the homepage as fast as possible? Thank you for any tips. Also if you view my site, please give me any negative feedback as you can to help me improve. Thank you Chris
Keyword Research | | asbchris0 -
Keyword Stuffing?
I'm the copy writer for a marketing firm, who is doing the SEO work for a website that sells wholesale Disney apparel. I was recently asked to rewrite their homepage blurb, as it was all over the place. However, one thing I'm wondering is if you guys felt the various Disney keyword combinations (IE: Disney Beach Towels, Disney Mugs, Disney Travel Mugs, etc) were necessary for SEO purposes? Or, if they would be considered keyword stuffing? I thought they seemed pretty spammy, but I just wanted to run it by you guys and get your thoughts. Both versions are below. Thanks! Current: Welcome to our website. We are so glad that you have found us, and hope that your ordering experience is a positive one. Here you will find all the Licensed Disney apparel you will ever need to fill your store. We offer Disney apparel in all sizes; infant through plus size. Styles include adult, men, women, youth, toddler, boys, girls, infants, sleepwear, fleece, tanks, dresses, short sets, tee shirts, and much more! Are you looking for Disney licensed accessories? Want Disney licensed collectable pins? We have 80+ designs. We also carry Disney beach towels, Disney mugs, Disney travel mugs, Disney tumblers, Disney beach bags, Disney totes bags, and Disney messenger bags, and more. In addition to all of our Disney products, we also offer other high demand licenses such as Marvel, and Nickelodeon. **REVISED:**Welcome to ------- online shop! Our top priority is providing retailers with a wide array of wholesale licensed apparel and accessories from renown brands like Disney, Nickelodeon & Marvel. We carry a vast inventory of products, in a variety of shapes, sizes, colors and styles - so your store can always stay stocked with all the in-demand items kids and adults crave! Whether your customers want Mickey Mouse t-shirts and beach towels for their next vacation, or Tinkerbell travel mugs and tote bags for everyday use, our wholesale Disney selection has you covered. We also carry over 80 designs of Disney’s popular collectible pins and an equally rich selection of licensed Marvel and Nickelodeon goods.
Keyword Research | | BrandLabs0 -
Is there a way to search 400+ urls for a specific keyword?
I have a large list of URL's that need to be checked for a specific keyword. I've been doing them one at a time and it's painful. Is there a web based tool out there that can search many different URL's at once?
Keyword Research | | billnet0 -
Google Keyword Estimator
Hello Does the Google traffic estimator include the impact of instant? For example, if I type the phrase "London restaurant", instant may provide a list of search results for the phrase "London restaurant guide" prior to me confirming whether or not I just want to search using the phrase "London restaurant". Is this registered in any way as a search for the phrase "London restaurant guide" (i.e. does Instant impact upon the search volumes presented in the Google traffic estimator)? In addition, is there any up to date assessment on how reliable the revised traffic estimator is? The tool currently suggests that for a well known brand we are working for does not have any search volume (over a whole year) for the brand keyphrase when used in isolation (there is traffic for various combinations of the brand and a generic term). However, as one would expect, our analytics data is showing that there are in excess of 1 million annual visitors that use the brand keyphrase in isolation to access the website via natural search and nearly 1.5 million via PPC. Is anyone else getting these problems? Thanks in advance for any assistance. Rgds Neil
Keyword Research | | mccormackmorrison1