Product Page Optimization
-
I work for an ecommerce site and we are currently in the process of redesigning our product page. Any useful, must-do tips for this? If it helps, our site has both hard goods and apparel that can be imprinted and customized to the buyers liking. Thanks for any help!
-
Perhaps you should add product schemas
-
I personally try to think of CRO as a process rather than a set of standards, here's the best place to start in my opinion. This is a great quick start, and some pretty good general ideas to help get started.
Will you guys be testing once it's launched? If you want to, David Booth has a great course on for website optimizer on lynda.com.
-
Definitely helpful information, Donnie. I appreciate the articles and know that having link worthy content is important, but I am mainly looking for general advice on product page conversion optimization. I probably should have been more specific with my question. What should be featured in the product page template. I understand the concerns for high quality images and unique content for each product, but what about layout suggestions and features to improve the customer experience. Again thanks for the articles though, definitely will use some information read from them.
-
Here's a few of my bookmarks for the topic, I think you'll find them very useful
- content that appeals to a link savvy audience
- great content for product pages [WBF]
- Every site is link bait
- quality content questions
Does this help?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Duplicate Contents in Order Pages of Multiple Products
Hi, I have a website containing 30 software products. Each product has an order page. The problem is that the layout and content of these 30 order pages are very similar, except for the product name, for example: https://www.datanumen.com/access-repair-order/
On-Page Optimization | | ccw
https://www.datanumen.com/outlook-repair-order/
https://www.datanumen.com/word-repair-order/ Siteliner has reports these pages as duplicate contents. I am thinking of noindex these pages. However, in such a case, if a user search for "DataNumen Outlook Repair order page", then he will not be able to see the order page of our product, which drives the revenue go away. So, how to deal with such a case? Thank you.1 -
Will pushing a visitor to a conversion page hosted on a 3rd-party domain hurt the landing page ranking
Had an interesting question from a client. The client has a page that is optimized for a specific term. The goal of the page is to push users to sign-up for a trial. The trial registration (conversion) page is hosted by a third-party. Will pushing users to the conversion page cannibalize the SEO authority of the landing page. My reflexive answer is to say no, but now am not so sure.
On-Page Optimization | | infoblue0 -
Duplicate pages
Hi I have recently signed up to Moz Pro and the first crawl report on my wordpress site has brought up some duplicate content issues. I don't know what to do with this data! The original page : http://www.dwliverpoolphotography.co.uk/blog/ and the duplicate content page : http://www.dwliverpoolphotography.co.uk/author/david/ If anyone can point me to a resource or explain what I need to do thanks! David.
On-Page Optimization | | WallerD0 -
Does having landing page text beneath the products at the base of the page hinder SEO?
I have a site that is capable of hosting the landing page description either above the products under the H1 or below them at the bottom of the page before the footer. I have always chosen to keep the text "above the fold" as presumably this would be crawled sooner in relation to the rest of the page content than had it been at the bottom. However, this means that I can only really write just a few sentences for each landing page - otherwise the products would shift further down the page - and I don't think this is good from a UX POV. Question: If I move the bulk of my landing page descriptions to the text snippet located underneath the products, could this negatively affect my SEO? Text at the bottom of the page is obviously not significant for users, so is there a chance this could be seen as spam?
On-Page Optimization | | Silkstream0 -
Ecommerce- Keyword use in Product links on Category page
I'm wondering how Keyword use in Product links on Category pages can affect a pages rank? I have 1 site where this seems to be an issue but not on all categories. For this site, a site: keyword search ranks the category page as no.1 in the SERPS but a non-site: search shows 1 of the many products within the category as the highest ranking page (currently 20 in google) on this site. This product is probably the least likely to generate a conversion due to it's cost so this is less than ideal. The plural search of the keyword shows the category page and it ranks higher than the keyword itself (currently 9 in google) Category name and URL = keyword. The category is paginated with 12 products per page. Product URL and anchor text is brand-model-type (where type = keyword) I'd like to keep the product URLs and anchors as they are if I can as they are well searched terms themselves but I want to optimize a category page to rank for the keyword itself. Have any of you overcome a similar issue? Would adding more text to the category page dilute the issue?
On-Page Optimization | | MarcOZ0 -
Can you 301 redirect to a page that has other pages 301 to it?
Two years ago updated url page to include better keywords and used a 301 redirect from the old page to the new. so www.example.com/keyword-1st-generation.html now points to ... www.example.com/keyword-2nd-generation.html That moved the pages up in ranking, but now have better kw for the url, so is it okay to redirect the /keyword-2nd-geration-html to www.example.com/keyword-3rd-generation.html And what is a good length of time before removing the 1st-generation url? It's been 3 years and there is no chance of using it again. Plus, no sign of it in analytics.
On-Page Optimization | | AllIsWell0 -
Duplicate page
Just getting started and had a question regarding one of the reports. It is telling me that I have duplicate pages but I'm not sure how to resolve that.
On-Page Optimization | | KeylimeSocial0 -
How to fix duplicate page content and page titles?
Apologies in advance if this has already been answered (it probably has) - I'm just not seeing it. Is there a guide on here for how to fix the issues brought up by the crawler - specifically, things like duplicate page content, or duplicate page titles? A lot of these seem to have been created by wordpress.org combos that I didn't anticipate - i.e., category pages, author pages, etc. The crawler brings up the problems, but I don' t know where to start to go about fixing them. Also, any guide on best SEO practices or fixing optimization problems, specifically for wordpress.org blogs, would be greatly appreciated. Thanks!
On-Page Optimization | | prospects1