Google Trends not Consistent with Google Keyword Tool
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Hi Everyone,
I was doing a little Google Trends research on Real Estate and narrowed it down to my state. I have found that on Trends it is showing a two or three towns above the one I am living in showing that it gets a lot of search volume. They will put the top one as a 1 and then the others below it as like .87 or .675 etc. I am taking that as 87% of the top one or 67.5% of the top city in search volume.
I checked these numbers against the Google Keyword Tool and found that my town still gets more exact visits (4 times the amount of the one Google Trends ranks #1) I can't see the actual search volume on Google Trends but was wondering....Which one do you trust?
I have done some testing on it and realized that for the most part, the numbers in the keyword tool RARELY change. Do they maybe update it once per year?
FYI: As you know I trended real estate so what I did on the Keyword tool is "Town State Real Estate" and looked at both Broad and Exact searches.
I would appreciate any guidance you guys can give on how I should be paying attention to this data.
Thanks!
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Google Keyword data from the keyword tool is only updated on a monthly basis, trends data is updated more quickly.
Another thing is that keyword tool data is an estimate, I have written a post on alternant keyword research ideas on the SEOmoz blgo recently: http://www.seomoz.org/ugc/advanced-seo-keyword-research-tips-and-ideas-14216
Hope it helps
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