Local SEO for franchises
-
I have a client who franchises an ice cream shop. It started in Utah and there are several stores there. They are ranking well for local searches based in Utah. Now they have opened a store in Federal Way, WA. How can I get the new location to rank for local keywords on the same website?
-
Also try setting up a local business account with Google, Bing and Yahoo to get relevant local search. It won't increase your domains authority but it will help with traffic and reach.
Edit: create one for each location
-
I agree completely, making the location a category type page and linking to that will show Google the new keywords you are going for and index you for them.
-
As SWM says, have location pages and make sure you have full addresses and phone numbers on them and also think about getting some google places pages set up.
-
Ideally, your client should have a page for each location they have. There could be one "locations" page with a list of stores sorted by state, and then each store is a link to a page with geo-specific keywords.
For example,
Locations
- Utah
- Store 1
- Store 2
- Store 3
- Washington
- Store 1
- Store 2
- Store 3
All six of those stores (or however many actually exist in your scenario) would have their own page with headers, metas, and content specific to that location.
- Utah
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO audit for ccTLD sites
Hi.
Intermediate & Advanced SEO | | SEOSanna
My customer has sites with Country code TLDs (e.g. https://sample.fr, https://sample.fi and https://sample.en) and I'm supposed to perform SEO audit for them. Is there any way to perform audit at the same time for all versions? Can I perform audit e.g. just for https://sample or do I have to run every .fr, .fi and .en separately in multiple tools I use? Thanks much in advance!0 -
SEO Migration Options
Hi Guys, We have a www.sitename.com.au domain name and looking to move into the US market, and other markets in the future such as UK, Canada, etc. We are reviewing our options. Currently the .com.au is ccTLD to Australia so won't perform well in US. It seems the best option at this stage is to get a generic domain Generic top-level domains (gTLDs) like a .com. Then create different sub-folders for each country for example: .com our main country .com/us/ target us .com/uk/ Then in Google Search Console don't set country targeting for entire domain but use Hreflang Tags to specify the targeting for each page? -- This seems like a complex strategy to execute so i just want to check if this would be a optional option? Any suggestions would be very much appreciated! Cheers.
Intermediate & Advanced SEO | | cerednicenko0 -
Which is the best SEO plugin for joomla
Hey there, can any one please tell me the Best plugin i can choose For joomla?? I am going use sh404ref & 2nd one i am thinking is EFSEO. If besides This do u know any Good One, Please Help to choose Best Thanx in advance.
Intermediate & Advanced SEO | | poojaverify060 -
How to find a good seo company?
Hello there, Can anyone recommend how to go about finding a good seo company?
Intermediate & Advanced SEO | | edward-may0 -
A few important mobile SEO questions
I have a few basic questions about mobile SEO. I'd appreciate if any of you fabulous Mozzers can enlighten me. Our site has a parallel mobile site with the same urls, using an m. domain for mobile and www. for desktop. On mobile pages, we have a rel="canonical" tag pointing to the matching desktop URL and on desktop pages we have a rel="alternate" tag pointing to the matching mobile URL. When someone visits a www. page using a mobile device, we 301 them to the mobile version. Questions: 1. Do I want my mobile pages to be indexed by Google? From Tom's (very helpful) answers here, it seems that I only want Google indexing the full site pages and if the mobile pages are indexed it's actually a duplicate content issue. This is really confusing to me since Google knows that it's not duplicate content based on the canonical tag. But - he makes a good point - what is the value of having the mobile page indexed if the same page on desktop is indexed (I know that Google is indexing both because I see them in search results. When I search on mobile Google serves the mobile page and when I search on desktop Google serves me the desktop page.)? Are these pages competing with each other? Currently, we are doing everything we can do ensure that our mobile pages are crawled (deeply) and indexed, but now I'm not sure what the value of this is? Please share your knowledge. 2. Is a mobile page's ranking affected by social shares of the desktop version of the same page? Currently, when someone uses the share buttons on our mobile site, we share the desktop url (www. - not m.). The reason we do this is that we are afraid that if people are sharing our content with 2 different url's (m.mysite.com/some_post and www.mysite.com/some_post) the share count will not be aggregated for both url's. What I'm wondering is: will this have a negative effect on mobile SEO, since it will seem to Google that our mobile pages have no shares, or is this not a problem, since the desktop pages have a rel="alternate" tag pointing to mobile pages, so Google gives the same ranking to the mobile page as the desktop page (which IS being shared)?
Intermediate & Advanced SEO | | YairSpolter0 -
SEO Problem with PowerPoint to PDF?
Can anyone think of any reasons why it would be a bad idea to use PowerPoint to create documents and then convert them to PDFs? Do you think this could cause any crawling issues for Google?
Intermediate & Advanced SEO | | BlueLinkERP0 -
SEO friendlier domain name
Hi, I just have a doubt. I am building a site I want to optimize for the keyword "slot machine gratis". I have bought two domains: slot-machines-gratis.it and slotmachine-gratis.it. Which domain do you recommend that I use to target the keyword "slot machine gratis"? Thank you.
Intermediate & Advanced SEO | | salvyy0 -
Dynamic SEO resources
Hi everyone, Could any of you recommend a good resource to learn about dynamic SEO? Thanks very much, Diana
Intermediate & Advanced SEO | | Diana.varbanescu0