Effect of new Google SSL policy on our Analytics - AACK!
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So I went to look at our keyword reports in GA today and our most popular keyword was "(not provided)". It now accounts for 10% of our referred visits. Unfortunately, it also has a 125% avg order value compared to the rest of our site.
This is a really annoying policy that Google has implemented and will clearly have an effect on our ability to effectively market our site.
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We are seeing some of the same stuff. Often if you compare rates of what you can see you can have a good idea of what keywords the majority of those visits came through... never the less a pain.
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