E-commerce Optimization
-
If you're optimizing an e-commerce site where you sell a certain brand of product, can you re-use the product descriptions from that brand's store?
For example, if I'm selling Nike's, can I use the product descriptions and info from the Nike product pages? (This is not what I'm selling). Or should you write your own descriptions. I understand that original content is best, but in an online store situation, how do you write up a product description that's different from the original? It is what it is, right?
-
I would take the desription and rewrite it as muchg as you can. Maybe in the beginning just past it so there is already som thing there but over time rewrite and place keywords choosen by you in it.
-
Do not just copy the content. It is okay to copy the manufacture's specifications for the products. I have done this many times in the past and never had an issue. But if you are copying all the content, it will look like spam.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I best optimize my on-page SEO for a magazine-style wordpress theme?
My Wordpress website is set up with a magazine style theme (Newspaper). Maybe that's the issue overall here. Questions: 1) Pages vs Categories vs Posts I currently have a category with a few dozen posts under it. The category page itself has a ~1000 word article on it. It paginates every 10 posts or so at the bottom, but most of the page is duplicate because it's only swapping out a few links. Should I instead make the "category" a page with the posts childed under it? What's the best way to go about that? 2) Canonical and Pagination I get errors about a ton of duplicate content for paginated categories and my author page (all posts are under the admin account, which has ~40 pages or so. Every page is just a list of posts and it bitches about duplicate Titles and Descriptions on every one of the paginated posts). Should I canonical these back to the root author? Same question regarding pagination for categories, assuming I'm not going to be switching them to Pages. 3) Home Page Links Right now my home page just shows a few links to the top posts of all time. After that, it shows the 5 newest posts. On the sidebar it lists a few random pages/posts. There are also a few "category listings" which just shows random posts relevant to that category. Do I want something more static/structured? The navbar does list most main content pages under their appropriate category, but the home page itself is pretty much dynamic.
Technical SEO | | searchspot0 -
"Search Box Optimization"
A client of ours recently received en email from a random SEO "company" claiming they could increase website traffic using a technique known as "search box optimization". Essentially, they are claiming they can insert a company name into the autocomplete results on Google. Clearly, this isn't a legitimate service - however, is it a well known technique? Despite our recommendation to not move forward with it, the client is still very intrigued. Here is a video of a similar service:
Technical SEO | | McFaddenGavender
https://www.youtube.com/watch?v=zW2Fz6dy1_A0 -
Local search engine optimization
Hello, Im doing local search engine optimization for the hair salon client, im ranking number one for 70% of my keywords but im nowhere to be found in map, im trying to rank it for 3 months now, no results. I have added my business to over 100 local directories with same name, address , phone #, and have over 30 reviews, my local listings is optimized, (keywords, images with tags, video, categories and more) but again no results, Can you please advise me, how can i improve that? what can be a problem ? let me know if you can help me and ill be glad to send you business details. Thank you
Technical SEO | | vladraush990 -
Duplicate Content Question (E-Commerce Site)
Hi All, I have a page that ranks well for the keyword “refurbished Xbox 360”. The ranking page is an eCommerce product details page for a particular XBOX 360 system that we do not currently have in stock (currently, we do not remove a product details page from the website, even if it sells out – as we bring similar items into inventory, e.g. more XBOX 360s, new additional pages are created for them). Long story short, given this way of doing things, we have now accumulated 79 “refurbished XBOX 360” product details pages across the website that currently, or at some point in time, reflected some version of a refurbished XBOX 360 in our inventory. From an SEO standpoint, it’s clear that we have a serious duplicate content problem with all of these nearly identical XBOX 360 product pages. Management is beginning to question why our latest, in-stock, XBOX 360 product pages aren't ranking and why this stale, out-of-stock, XBOX 360 product page still is. We are in obvious need of a better process for retiring old, irrelevant (product) content and eliminating duplicate content, but the question remains, how exactly is Google choosing to rank this one versus the others since they are primarily duplicate pages? Has Google simply determined this one to be the original? What would be the best practice approach to solving a problem like this from an SEO standpoint – 301 redirect all out of stock pages to in stock pages, remove the irrelevant page? Any thoughts or recommendations would be greatly appreciated. Justin
Technical SEO | | JustinGeeks0 -
Optimal Structure for Forum Thread URL
For getting forum threads ranked, which is best and why? site.com**/topic/**thread-title-goes-here site.com**/t/**thread-title-goes-here site.com**/**thread-title-goes-here I'd take comfort in knowing that SEOmoz uses the middle version, except that "q" is more meaningful to a human than "t". The last option seems like the best bet overall, except that users could potentially steal urls that I may want to use in the future. My old structure was site.com/forum/topic/TOPIC_ID-thread-title-goes-here so obviously any of those would be a vast improvement, but I might as well make the best choice now so I only have to change once.
Technical SEO | | PatrickGriffith0 -
Optimize flash site
Hello, How can we optimize a site like this - http://www.ziba.com.au/ . The whole site is in flash. What are the alternatives ?
Technical SEO | | seoug_20050 -
E-Commerce Site Crawling Problem
Our website displays all of the products in our website If you attempt to visit a category or page that doesn't exist but conforms to our site url structure. Somehow google crawled these pages and indexed them, and they have TONS of duplicate content that hurt us. How do I deal with this problem?
Technical SEO | | 13375auc30 -
How does having an SSL impact search optimization?
My site has a forced redirect on the home page to https://. But that's only on the home page...other site pages are visible. How does this impact search engines crawling my site?
Technical SEO | | AquariumDigital0