Internal Links & Title Tags, Which Page Benifits?
-
The best way I can explain why question is with an example.
Lets say I have a parent parent page that is focusing on a broad keyword.
I also have a sub-page which is focused more on long-tail keyword variations.When I make an internal link and give it a title tag, should I give it the long-tail keyword for the juice, or should I use the broad keyword for the parent page's relevancy?
Thanks for any help, advise or pointers.
-
Great that is exactly what I needed to know.
-
Hi Don,
Text contained within a hyperlink applies to the page which the hyperlink points to.
So, let's say your parent page is named "Expensive Cars", and your sub-page is "Expensive cars for old people". If the text on the parent page reads "This webpage is about expensive cars", then that text will count towards the parent page's relevence. But if it instead reads "This webpage is about expensive cars for old people" - then those words highlighted in blue are used to determine what the other page, the page the hyperlink points to, is about.
The parent page will not be considered relevant for 'expensive cars for old people' because that text is hyperlinked.
As an aside, if you read up on SEOmoz's 2011 search engine ranking factors, you'll see that Google now appears to be favouring non-exact match anchor text > exact match. This means that the hyperlink pointing to your sub-page would be slightly more effective if it said something like "old people's cars". instead of "expensive cars for old people"
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need Professional Help with Site Structure, Page Authority, and Internal Linking
We are a 10 year + small (1000 pages) niche ecommerce site (Magento) that has recently lost rankings to a competitor. We out perform them in every metric so I do not understand them leap frogging us to the top spot. This has forced me to look at my site structure, page authority (rank), and internal linking. After reviewing a moz crawl issues report, here are some of my observations: Root domain has a PA of 40 Top 3 $ Category pages have a PA of 22, 18, 18 Multiple meaningless blog posts and other category/product pages have PA’s of 30+ Here is a screenshot of the crawl report with internal links, links, etc showing. I need some help - thoughts, suggestions, next steps in analysis?
On-Page Optimization | | SammyT0 -
Meta Titles On Site Different From Google Index Page
This is very embarrassing but I hope someone can help. The Meta Titles on my site are not being shown correctly on the Google site index. For example, when I got directly to the page the appropriate page title is shown obviously. However when I go view that page on Google, the title in completely different. Page title: <a class="attribute-value">Web Design, SEO, PPC, Mobile Development In Philadelphia, Bucks| Infinity Digital Agency</a> Google Shows: Our Services - Infinity Digital Agency Here is the result page. I am currently running WordPress and Yoast. Any thoughts would be greatly appreciated. https://www.google.com/search?q=site%3Awww.infinitydigitalagency.com%2Fservices%2F&ie=utf-8&oe=utf-8
On-Page Optimization | | infinitydigitalagency0 -
Should I Use WooCommerce Tags & Attributes?
I'm helping an online furniture store search engine optimize a WooCommerce store and I'm trying to make sure our taxonomies make sense. I'd love any help you guys can give, but I'm particularly interested in determining whether we should use tags. Product attributes make sense to me, but I'm concerned to use tags because of the propensity for creating duplicate content. Thanks in advance for any help you guys are willing to give.
On-Page Optimization | | cbizzle0 -
Having 200 internal links on a page...is always bad?
I have an e-commerce site with a very important page that have over than 200 links...I have read in various sites that is bad to have too much links in page...what do you think? This is one of the most important pages in my site = general product page. Thank you!
On-Page Optimization | | Maximilian210 -
Too many on page links - created by filters
I have an ecommerce site and SEOmoz "Crawl Diagnostics Summary" points out that I have too many hyperlinks on most of my pages. The most recent thing I've done that could the culprit is the creation of number product filters. Each filter I put on the page is creating a hyperlink off that page. As an example, there's a filter available for manufacturers. Under that, there are 8 new filter links, thus new hyperlinks. On one category there are 60 new links created because of filters. I feel like these filters have made the user experience on the site better BUT has dramatically increased the number of outbound links off the page. I know keeping it to under 100 is a rule-of-thumb but at the same time there must be some validity to trying to limit them. Do you have any recommendation on how I can "have my cake and eat it too?" Thanks for any help!
On-Page Optimization | | jake3720 -
"City page" links in footer of home page: Spammy?
Is listing a bunch of links to city pages in the footer of a home page considered "spammy" to Google? (ie- Chicago Alarms, Illinois Alarms, Naperville Alarms, etc.) What are the negative affects this might have on ranking, if any?
On-Page Optimization | | MChi0 -
Are there to many internal links here?
This is our main Motorcycle Parts page. In my opinion there are to many links on this page. They have put links to all the top brands after products. Do you think having all these links could be hurting our rankings/ ability for google to crawl the site efficiently? The links are good for navigation, I just think there are way to many there like over 200. Here is the page you can see what i am talking about http://www.rockymountainatvmc.com/s/49/61/Motorcycle-Parts
On-Page Optimization | | DoRM0 -
Title tags in duplicate pages
hi there, we have a new ecommerce platform which has just been deployed, and I've been asked to tidy up the onpage SEO. we have employed canonicals across the category and product pages and we now have a nice set of unique product pages my question is - do we need to create the title tags in all of the duplicate non-canonical pages eg www.mysite.com/niceproduct.html (canonical) www.mysite.com/acategory/niceproduct.html (duplicate) Can we leave the duplicate title tag empty and not worry about it, or should we put in a duplicate of the canonical title tag hope the question makes sense! thanks in advance for all help
On-Page Optimization | | k3nn3dy30