Keywords besides what is in Google Analytics
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Hello,
For our site
thewealthymind(dot)com
what keywords do you think I should be targeting, I assume it is not enough just to get keywords from Google Analytics history.
Thanks!
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If you have mulitple clients like I do, get an Adwords MCC account. From there you can start your own profiles OR link to other Adwords Accounts.
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Hello Bob,
Your question is all about learning how to do keyword research. One of the best places to start would be to read the guide here:
http://www.seomoz.org/beginners-guide-to-seo/keyword-research
A lot of what I do on a regular basis is covered there.
I usually come up with a basic list based on what my competitors are targeting, what seems to be obvious ways of searching for my information, and then doing some keyword pulls on google's tools. The numbers you get there are all relative, and should not be taken as a predictor of traffic. Think of each number as an indicator of how that word should perform compared to the other words on the list.
One tool I find handy is http://ubersuggest.org/ for finding long tail, and variations of keywords. Start with small phrases, and build your way to longer ones with that tool so you can see patterns in search queries that people use for your terms.
Keyword research is an iterative process, so once you build your keyword list its good to have an adwords budget to test it out as this will get you traffic for a keyword much faster than organic methods.
Get campaigns going, see which keywords really drive traffic, which drive conversions, and then look to see the actual search queries used (available in adwords and GA) to see what people actually typed that brought your ads up.
There should be some clear winners that need to be your primary or "head" terms, and there will also be common topics that come up often, but have a lot of variations on how people search on them. Those are your long tail terms, and are probably best covered with ongoing blog posts related to those various searches, or with informational pages on your site.
Hope that helps.
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That sound very wise, Francisco.
The certification is out of our budget, but I'll put that out there as a goal for the future.
Is it appropriate to have more than one adwords account if I run 2 separate businesses?
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You should use the highest converting keywords in your Adwords account. That's what you should do. If you haven't run any Adwords, spend $100+ and setup some conversion goals in GA. If you have money, do like I did and get certified by Avinash: http://www.marketmotive.com/internet-marketing-training-and-certification-signup?top=home&topic=WebAnalytics
Avinash is on the home page of SEOMOZ.
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Interesting approach.
And you've found the Adwords tool to be accurate doing this? For some reason it has never been accurate for me with simple keywords tasks when I compared the keywords I found out were correct vs what it told me.
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Here's my current approach (minus my own little nuances).
- Use http://mergewords.com/ to generate a big list of keywords
- Copy and paste (2000 at a time) into the Google keyword tool
- Make sure it's set to exact, and show related keywords only
- Download the CSV into an Excel Spreadsheet until all keywords added
- Sort by search volume
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What keywords are you already targeting?
I assume your title tag should give me a clue:
Changing Limiting Beliefs | Belief Change | Create the Life You Want | Practical Skills to get what you want"And are you already using Google's keyword tool? If so, and you are targeting changing limiting beliefs, Google's tool offers these:
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<colgroup><col></colgroup>
<label for="gwt-uid-370"></label> Keyword Competition Global Monthly Searches Local Monthly Searches <label for="gwt-uid-372"></label> <a class="aw-ti-resultsPanel-details">changing limiting beliefs</a> Low 480 58 
Keyword ideas (8)<colgroup><col></colgroup>
<label for="gwt-uid-362"></label> <a class="aw-ti-resultsPanel-details">limiting beliefs</a> Low 4,400 1,600 <label for="gwt-uid-363"></label> <a class="aw-ti-resultsPanel-details">changing beliefs</a> Low 5,400 2,400 <label for="gwt-uid-364"></label> <a class="aw-ti-resultsPanel-details">change beliefs</a> Low 12,100 6,600 <label for="gwt-uid-365"></label> <a class="aw-ti-resultsPanel-details">limiting belief</a> Low 3,600 1,300 <label for="gwt-uid-366"></label> <a class="aw-ti-resultsPanel-details">change limiting beliefs</a> Low 480 91 <label for="gwt-uid-367"></label> <a class="aw-ti-resultsPanel-details">overcome limiting beliefs</a> Low 140 46 <label for="gwt-uid-368"></label> <a class="aw-ti-resultsPanel-details">limiting beliefs nlp</a> Low 91 16 <label for="gwt-uid-369"></label> <a class="aw-ti-resultsPanel-details">nlp limiting beliefs</a> Low 91 16 <a class="aw-ti-resultsPanel-details"></a> How about 'law of attraction' and that related group of phrases?
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