Back linking: Relevance or Domain Authority?
-
For back linking, what is more important for increasing rank for organic searches on Google?
I've noticed that linking on sites with high domain authority that have some or no relevance boost my keyword ranking. However, does back linking on relevant sites help if their domain authority is not so high?
-
I would take the Pope's irrelevant link as well, if the domain authority was higher than the PR7 site.
What I'm saying is that it seems there more credibility to pages with higher domain authority than Page Rank.
From what I'm reading it seems like Page Rank is dead. or at least counts for only 5% of ranking algorithm today.
reference page site: http://www.seomoz.org/blog/what-is-googles-pagerank-good-for-whiteboard-friday
So what I'm getting at is DA>relevance when it comes to ranking.
Although I believe it's nice to have High Domain Authority / Relevance sites, it's hard to get on them when you're back linking to niche keywords in a world of big brand competitors or your competition is just spam linking(which is a factor why they are number #1). They are linked to over 2k domains while we are close to 600.
I figure the more domains you are linked to the better.
The better domain authority, (regardless of relevance or Page Rank) will boost your rank.
I believe that Domain authority plays a bigger part in ranking than relevance. However, I do believe that Relevance will play just as equal part as domain authority in future google updates.
I am also open to constructive criticism.
-
Normally... if I had a choice between a link on a relevant PR2 page and a link on an irrelevant PR5 page I would opt for the PR2 link.
However, if I had a choice between a relevant PR7 page and a PR2 page on the Pope's new site (which would not be relevant to my site for sure! )... I would take the link from the Pope.
... just sayin' what I would do.... no proof on what would really happen. I think that the Pope would give a kickass link!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What happens to your domain authority if you are forced to change your website name?
Out of curiosity if for legal reason you or a client were forced to change their domain name, what happens to all of your domain authority once you lose the old domain? While you still own the domain you can easily redirect any old links to your new website, but what happens if you no longer own that domain and someone else purchases it? Do they steal all of your domain authority? Or is it possible to keep those old links pointing toward your website?
Link Building | | SteveKettig0 -
Domain authority of competitor went up drastically
Hello Moz community, I’m following one of my competitors on Moz, and I noticed a huge bump in his domain authority overnight, going from 8 to 53. I figured there must have been a reason for that, so I checked their links overview, and noticed they got tons of new external followed links, followed linking domains and total linking domains (see screenshot 1). I clicked on the external followed links to see what they are, and I saw tons of redirect notices (see screenshot 2). The links are from google: maps.google.co.fr cse.google.co.fr images.google.co.fr And .fr is just an example, they have tons of other cctlds like .it .ca .es… the list goes on (see screenshot 3) Do you know where these redirect notices are from? It may be worth noting that some of these redirect to the http version of his website, while others redirect to the https version. I’m guessing this must be a bug on Moz’s end or some sort of SEO trick, but did his DA really go up that much, and does it positively affect his website or will Google penalize this? Thank you in advance for your answers! f9pZoJ3.png M0Z0s9x.png BNQryzR.png
Link Building | | Gael_Regnault0 -
Existing links on domain with previous history - keep or disavow?
Our client has bought a domain with a history for a different type of venue in another location. Inbound links exist related to this prevous venue - should we disavow these?
Link Building | | designlobby0 -
Inbound Links not showing. Links are not no follow
Over the past several months I have definitely received inbound links to my website ( none of which are no follow). I have HubSpot as well s Moz and none of the links are showing. My competitors with the same link sources are showing though. I am completely dumbfounded. Why are my inbound links not showing and how much time does it take for them to show if they show at all? Thank you!
Link Building | | NPatt0 -
How do we optimise links from a parent company to a subsidiary on different domains
So we are the agent for an industrial company. They don't have a great website (well its pretty but doesn't rank) and have 5 product pages with a variety of products on each. We've taken those products and turned them into 50 pages with good on page optimisation. Now they've just agreed to give us a link on each page and I'm trying to figure out what the best text and link will be. As far as I can see there are three options Visit our agent for X region - sending to the home page If you are from X region you can request a sample of product group from our agent - sending to home page and product category page on our site If you are looking for X, Y, Z or P, Q, R in this region contact our agent there. - sending to home page and individual product pages The aim of this is to boost my page authority as 98% of the top 10 in SERPS have pages with zero authority and rely on the on page optimization and DA. Is this the best approach or are there other better ways of approaching the problem. It's worth noting that there is a total separation of control and ownership of the websites. I'm also starting to work with them to improve their on page optimisation and get links from their parent company to increase link juice
Link Building | | Zippy-Bungle0 -
Millions of links from one domain - unnatural?
I have a question: One of the sites that I work for has 3.1 million site-wide links (according to WM Tools) from one domain pointing to us. This domain has a Domain Authority of 93. We have (according to OSE) more than 3, 500 Domains linking to us. We have a Domain Authority of 88. In other words, one of those 3,500 domains is highly reputable, and is sending us 3.1 million site-wide links. This represents 60% of all the links pointing to us (again according to WMTools). Is this something to be worried about? Or delighted about? Would you consider it an unnatural link profile?
Link Building | | sichristie0 -
More "new" root domains or more pages on older domains?
I have been slowly building links via personal/professional networking, press from art shows, blogging, and such. I work with several non related domains & local blogs & press outlets, it is pretty easy for me to add a few new pages of content along with text links. Or should I just concentrate on getting links from totally "new" domains that have never linked to me before?
Link Building | | Mcarle0 -
The quality of links is measured by website relevancy to my business?
In Open Site Explorer links are being valued with Domain Authority and page Authority. My question is if you measure somehow the relevancy of the website with the business of the website to which the links are going? I have learned that an important part of the value of links is the relevancy of the website with my business. I am seeing for example a link from a children website to a car related website as very much valued. I dont see very much relevancy with both so I wonder you take this into account.
Link Building | | ceesie0