Dicas para SEO for large news portals
-
Hello everybody, how are you? Two years ago I started working with SEO in my town, here SEO is quite restricted, few professionals are aware.
I started doing consulting for small and medium businesses today already meets some larger companies. Recently I was approached by a major news portal for presenting a project to work content and SEO best practices along with journalists, web designers, finally, a project that will involve the entire portal.
I'd like some tips for working with large portals, which should be prioritized in the first place. Any advice for implementing the SEO culture at last. Who can help with something, I thank
Ps: I from Brasil - Fortaleza - Ceará
-
Hi Natanael,
I think it's important for you to tell the right things to the right people in this case.
When you talk to the journalists, you should explain them things on keyword research (without turning them into keyword stuffing monkees) and on-page optimization like using h1, bold, alt-tags. You should also show them how to write titles and meta descriptions that are compelling so CTR in serps will be high even if you're not #1
Another important thing for the journalists is link building, they are the perfect ambassadors for a news portal, they can use their network in order to obtain quality links.
When talking to the webdesigner you should tell the front end developpers that Google is changing the looks of their serps and that they should follow these changes in order to get the maximum visibility in SERPs using snippets like rating and so on.
For backend developpers it's important that they make sure the content management system is capable of manipulating al critical elements. Manipulating seems a little bit creepy but what I mean is that you should have total control over for example:
- title, meta & url
- index, noindex
- include/not include in sitemap
- canonical
- meta & title templates
Then make sure that they are aware every part is important in SEO. You can't drive your SEO solely on on page OR links OR tech, it's the sum of the parts
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Ultimate’s and Yoast together
We are using SEO Ultimate’s and Yoast together on a Wordpress website, does anyone have negative experience by using this to plugins together? The main result to use this, is because we could remove the /product/ from the slug. We want clean URL’s and not URL’s that have: website.com/product/PRO1 or website.com/product-catagory/CAT2 (standard Wordpress) But we want: website.com/PRO1 or website.com/CAT2 In Yoast is possible to remove the URL /category/, but not the /product/. With SEO Ultimate’s it is possible. So we use them both. SEO Ultimate’s for the removal of the URL, and Yoast for it’s great functions: Sitemap, no index /page2/, no index media etc. etc. But Yoast gives the following note: ‘’WordPress SEO (Yoast) is known to cause conflicts with SEO Ultimate. Please deactivate WordPress SEO if you wish to continue using SEO Ultimate.’’ I was wondering what this could mean for overal SEO performance. And maybe there is a way to remove the URL’s by using other methods > and remove the SEO Ultimate’s plugin.
Technical SEO | | Happy-SEO1 -
Do I need to do on-page SEO for my mobile site?
We have a desktop site, and we just built our first mobile site. Right now, the mobile site doesn't have any title tags, meta descriptions or anything like that, but do I need to even do that? If I have all of that on the desktop site, and the mobile site is just redirected from the desktop site, can't I just do it on the desktop site only? Is there anything to gain from doing it for both sites?
Technical SEO | | KempRugeLawGroup0 -
International Seo - Canada
Our organization is currently only operating in the USA but will soon be entering the Canadian market. We did a lot of research and decided that for our needs it would be best to use a subfolder for Canada. Initially we will be targeting the english speaking community but eventually we will want to expand to the french speaking Canadians as well. The question is - is there a preferred version in setting up the subfolders: www.website.org/ca/ -- default will be english www.website.org/ca/fr/ - french www.website.org/en-ca/ - english www.website.org/fr-ca/ - french www.website.org/ca/en/ -english www.website.org/ca/fr/ - french Thanks
Technical SEO | | Morris770 -
What's the correct SEO for a Gallery?
Hi there, I was wondering if anyone was an expert on galleries and using canonical URL's? URL: http://www.tecsew.com/gallery In short I'm doing SEO for a site and it has a large gallery (3000+ images) where each specific image has it's own page and each category (there's 200+) also has its own page. Now, what I'm thinking is that this should be reduced and asking Google to index/rank each page is wrong (I also think this because the quality of the pages are relatively low i.e little text & content etc) Therefore, what should be suggested/done to the gallery? Should just the main gallery categories get indexed (i.e http://www.tecsew.com/3d-cad-showcase)? Or should I continue to allow Google to trawl through all of it? Or should canonical URL's be used? Any help would be greatly appreciated. Best Wishes, Charlie S
Technical SEO | | media.street0 -
Managed DNS potential SEO problems
Hi All, We have a multinational client that would like servers in different country's with localised language.The DNS will determine what server in which country to serve from Is there any SEO implications based on content duplication? Thanks Chris Byrnes
Technical SEO | | SEOBrisbane900 -
How would you create and then segment a large sitemap?
I have a site with around 17,000 pages and would like to create a sitemap and then segment it into product categories. Is it best to create a map and then edit it in something like xmlSpy or is there a way to silo sitemap creation from the outset?
Technical SEO | | SystemIDBarcodes0 -
How to best remove old pages for SEO
I run an accommodation web site, each listing has its own page. When a property is removed what is the best way to handle this for SEO because the URL will no longer be valid and there will be a blank page.
Technical SEO | | JamieHibbert0 -
Bit.ly URLs. Are they SEO Friendly?
Are URL shorteners like Bit.ly considered 301 redirects? I was thinking about using them for some longer URL's in press releases but i didn't want to loose any link juice through the service. Thanks for the info! - Kyle
Technical SEO | | kchandler0