Correct use of Anchor Text

[newcitymoving]

When is the right time to vary your anchor text?

My companies most competitive keyword is "Chicago Movers" and I am just wondering when I should start varying my link building around say for instance

Professional Chicago Movers

Cheap Chicago Movers

Best Chicago Movers

When is it alright or not alright to just keep building keywords around just "Chicago Movers"

[ResslerMotors]

Gah!  Such easy linking!  You can go move a piano for a blogger, and get a link...

Anyway, I would start varying it immediately.  Not only will you always be safe from getting your link building dampened, but partial match anchor text has been shown to be about equal, or, in some cases, better.

You should totally follow social media to find people that are moving on slow days, and just offer to help.  It would help with word of mouth marketing, as well as an ability to gather links/social signals.

[ChaseFleming]

There is really no one size fits all method to this. It varies from site to site. If you are working with an exact match domain (EMD), which I'm assuming you're not, you would be able to do it more often. But, with a case like this I would suggest doing a backlink analysis to see what percentage of your links are using the "Chicago Movers" anchor text. If it's the majority, then I would try and balance it out with other keywords. If it's only a small portion then you can go ahead and start building more of them. The key is to make it look natural and not over optimize for one keyword. Also, links with partial keywords and long anchor links like "...find yourself a cheap chicago mover" are a great way to vary your links and make them look natural.