E Commerce Blogging
-
I have an E commerce site that I want to boost search rank for. I had taken some else's advice and created a wp blog on a different url then created content around the products we offer and linked back to the main site using the specific keyword in anchor text.
I just joined seomoz earlier this month. It seems like the main consensus here as far to install the blog in the domain.com/blog and I just did that. So now when I create content for that blog should I just link back to the specific categories and or products then? Should I be aware of duplicate content issues? So if the product is widgets and I am talking about widgets in the blog, or blog title, could they be competing or helping the main URL?
-
There are many routes you can take with your new blog to drive traffic.
One of the most cost and time effective strategies is to determine your most effective keywords. These are ones that are driving traffic and sales to your site already.
If these phrases are low on the first page of results, or on the second page AND sending you leads, these are the phrases to target first in a blog post to get them higher in the search results.
The duplicate content will only happen if you copy exact product descriptions from the main part of the site onto the blog. As for categories vs. products, it really depends on your top keywords and your goals. If you are in a micro niche, it may be better to lean towards products.
Don't let these choices freeze you up, though. Make related original content as you flesh out a plan and stay consistent!
-
**It seems like the main consensus here as far to install the blog in the domain.com/blog and I just did that. **
Nice!
So now when I create content for that blog should I just link back to the specific categories and or products then?
If you blog about a product or a category of products it is appropriate to link straight to them.
However, instead of worrying about where you are linking, I think it would be a better idea to put as much effort as possible into creating content that will be shared, remembered and subscribed to.
Share = inspire others to tweet, like, email, link
Remember = bookmarks that will be used
Subscribed to = rss and email subscriptions to your blog feed
Should I be aware of duplicate content issues?
Absolutely.
**So if the product is widgets and I am talking about widgets in the blog, or blog title, could they be competing or helping the main URL? **
BOTH
The links from your blog to the product page will give a very small amount of help.
However, it is not a sin to make a blog post that is so interesting, funny, or informative that it generates so much sharing that it competes with your product page. I my opinion that makes you a huge success. And... contrary to what some people say it is not a "problem".... the problem that you have in that situation is to then drive that traffic to your product page... or bring product purchasing opportunities directly to the content page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Frequent Blog Content-Effective in Improving Ranking?
To what extent will posting quality blog posts 2 to 3 times per week have the following effects: 1. Improve ranking for specific keywords?
Intermediate & Advanced SEO | | Kingalan1
2. Create backlinks to our website
3. Increase MOZ domain authority
4. Increase organic search traffic Assume that the blog posts are geared towards answering user inquiries and are also posted on our social media accounts. Would such an approach be better than engaging in a link building campaign, in the sense that the links will be created organically by users that want to link to our site? Thanks,
Alan0 -
Is AMP works on blogs only?
I have installed AMP Plugin in my WordPress website but when I check pages with /amp/ it shows 404 error. But for blog pages, for the example www.website.com/blog/post/amp/ it shows amp version of the particular page. Also, nothing is showing in search console Accelerate Moile pages.
Intermediate & Advanced SEO | | SEO-Stephanie0 -
WordPress posts Title field inserts title into blog posts like a headline but doesn't ad H1 tag how to change?
I have a Wordpress website which is just using the Default theme, when I post in the blog, whatever I put in the "Title" field at the top of the editor is automatically is placed within the body of the blog post, like a headline, but it doesn't include any H1 tags that I can see. If I add my own headline within in the blog editor, it still inserts the Title like a headline. I am using the Yoast SEO Plugin and also write the meta title there, should I just leave the Wordpress title field blank so it doesn't insert into the blog post? Or is that inserted Title being recognized as an H1 even though I don't see h1 tags anywhere? Hope this isn't too confusing.
Intermediate & Advanced SEO | | SEO4leagalPA1 -
My blog is indexing only the archive and category pages
Hi there MOZ community. I am new to the QandA and have a question. I have a blog Its been live for months - but I can not get the posts to rank in the serps. Oddly only the categories rank. The posts are crawled it seems - but seen as less important for a reason I don't understand. Can anyone here help with this? See here for what i mean. I have had several wp sites rank well in the serps - and the posts do much better. Than the categories or archives - super odd. Thanks to all for help!
Intermediate & Advanced SEO | | walletapp0 -
Ticket Industry E-commerce Duplicate Content Question
Hey everyone, How goes it? I've got a bunch of duplicate content issues flagged in my Moz report and I can't figure out why. We're a ticketing site and the pages that are causing the duplicate content are for events that we no longer offer tickets to, but that we will eventually offer tickets to again. Check these examples out: http://www.charged.fm/mlb-all-star-game-tickets http://www.charged.fm/fiba-world-championship-tickets I realize the content is thin and that these pages basically the same, but I understood that since the Title tags are different that they shouldn't appear to the Goog as duplicate content. Could anyone offer me some insight or solutions to this? Should they be noindexed while the events aren't active? Thanks
Intermediate & Advanced SEO | | keL.A.xT.o1 -
How to deal with duplicates on an e-commerce website
Hi guys, So we have an e-commerce website and we have some products that are exactly the same but come in different colours. Lets say for example we have a Samsonite Chronolite and this bag comes in 55cm, 65cm and 75cm variations. The same bag also may come in 4 different colours. The bags are the same and therefore have the same information besides maybe the title tag varying due to the size and colour. But the descriptions are the same. How do I avoid Google thinking I am duplicating pages or have duplicated pages. Google things we have duplicated when the scenario is as I have explained. Any suggestions? Best regards,
Intermediate & Advanced SEO | | iBags2 -
Shoud I be submitting new blog enteries to any directories?
We recently relaunched our blog.towelsrus.co.uk and this is personally a new venture for me Are there site i should be telling we have new content (yet to publish any but close to). As it's a wordpress blog are there any plugins that do this automatically?
Intermediate & Advanced SEO | | Towelsrus0 -
Guest blogging and duplicate content
I have a guest blog prepared and several sites I can submit it to, would it be considered duplicate content if I submitted one guest blog post to multipul blogs? and if so this content is not on my site but is linking to it. What will google do? Lets say 5 blogs except the same content and post it up, I understand that the first blog to have it up will not be punished, what about the rest of the blogs? can they get punished for this duplicate content? can I get punished for having duplicate content linking to me?
Intermediate & Advanced SEO | | SEODinosaur0