Disadvantages & Advantages for this e-commerce URL Structure
-
Hi all,
Just a simple question. What's the disadvantages/advantages to using this URL structure for an ecommerce site:
**Category structure: **/category
**Subcategory structure: **/subcategory
**Product structure: **/product
Compared to the standard: /category/subcategory/product
Thanks,
Nick
-
with that super-flat structure you are missing out on the category and subcategory keywords being present in your product URL. It's minor, but I wouldn't do it that way. The traditional category/subcategory/product is preferred.
-
The shorter the better. When you keep your urls straight to the point it helps crawl to understand what is the most important content is shown on particular page. I would recommend to go for category-name/product-name.
However don't expect tremendous growth and dont forget to 301 old urls.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Metered paywall & seo
Hello In our site we are planning to add a metered paywall, a kind of soft paywall, in which users can see X pages on the site with no restriction, and then on the next page (X+1) they are blocked and need to register. How will this affect SEO? Should we cancel the block on search engine spiders? If the block is just JS popping up a full-screen popup, but the actual content is loaded, is that ok? or another method should be utilized? Thanks!
On-Page Optimization | | idosmaccount0 -
How can I redirect anything after the article url to main article?
Hello everyone, When someone visits my websites article like http://www.website.com/article-title/lol , it give to 404 page error. But when someone http://www.website.com/article-title/ , it shows the article. The word "lol" can be changed to anything. I would like that to be redirected to the main article. Example: Someone visits website.com/article-title/lol, they should be redirected to website.com/article-title/ Is it possible to do so? If yes, please tell me how. Note: I'm using WordPress Thank you
On-Page Optimization | | hakhan2011 -
Better to hyphenate URL or no?
Sea Glass Jewelry or Sea-Glass-Jewelry My domain name does not have my keyword in it, so I have been using the category as a means to get the keyword in the URL. My site would say www.abcdefghijk.com/sea-glass-jewelry/sterling-starfish-necklace When I run the review, it tells me that I have too many parameters. Is it too long? Should I remove hyphens? Which is better?
On-Page Optimization | | tiffany11030 -
Which is Best Practice for creating URLs for subdomain?
My website is related to education. We have created sub domains for all major colleges, universities & Entrance exams like Gre, Toefl ETC. for eg: amityuniversity.abc.com (Amity is Name of University ) Now if have to mention city name in URL as well (college is located in multiple locations) amityuniversity-delhi.abc.com
On-Page Optimization | | rohanarora536
amityuniversitydelhi.abc.com Now my Q is can we use hyphens in sub domains if we have to add city name or shall we create without using any hyphens. In Directory structure we can always separate words with hyphens, can we follow same practice in subdomain as well Which is a best URL for subdomain amity-university-delhi.abc.com
amityuniversity-delhi.abc.com
or amityuniversitydelhi.abc.com0 -
Blogs & CMS setup and integration
Hi Guys, I'm quite new to all things website wise. I understand the 'basics' of SEO (i think) and i'm alright with html but my experience stops there. Since i signed up to SEOMOZ, i've realised the importance of SEO and therefore our company has now employed 'an expert' to help us to go forward who happens to work for our web hosting company. Throughout the discussions, they strongly emphasised the importance of blogging and having a proper blog setup on our site and so we went along with the suggestion along with the SEO. Before we began, i went away and redesigned our site updating a lot of the content, the layout etc to basically give them a much better starting point because ultimately it would only benefit us. They have just started the work this month and to say i'm underwhelmed is an understatement!! With regards to the blog, as i didn't know what they were planning to do, i created three links at the bottom of our pages which looked like blog posts, a general blog page, and some blog posts which are all simple html pages. I assumed that they would then go away and create the blog thereselves and then obviously add it to our site. They have just come back now and said to me that as our site doesn't have a CMS, they will have to forward me the weekly posts and i will have to add them to the site myself and post them to our facebook and twitter pages. I am not particularly impressed with this as this is what we have paid just over £800 for which supposedly included them setting it up and managing it and did not include the SEO which is a lot of money for a small company as ourselves. What i wanted to know is that from our site as it stands now: http://www.customdesignedcable.co.uk, would it be difficult to include some sort of blog system that would integrate into our pages on the footer and the blog page or would i have to redesign the site through something such as joomla? I have never used joomla and i've only just found out that it exists. I'm asking on this forum as all of you guys know what your talking about and before i go back to them all guns blazing tomorrow, it would be great to be 'well up' on how difficult it would be and what the easiest ways would be to do it just to give me some ammo because i think they are talking out of there backsides! Any help you could give me would be greatly appreciated!! Big Thanks Guys!! I look forward to hearing from you. Chris.
On-Page Optimization | | Chris_CDC0 -
Is it possible to have the crawler exclude urls with specific arguments?
Is it possible to exclude specific urls in the crawl that contain certain arguments - like you can do in google webmaster tools?
On-Page Optimization | | djangojunkie0 -
Alt tag matching product titles - e-commerce
Hey all, Just wondering if it is ok to match the alt tag to product titles. Imagine an e-commerce site that lists a whole lot of products on any one page for any one category. Each product listing has a thumbnail image beside it. The easiest way to implement this dynamically is to use the product title for the alt tag. Anyone had any experience with this? Is it overkill / spam of keywords - given that the product title is repeated. Our current situation is that our alt tags are simply blank or say 'photo' which is no good, and we have hundreds of thousands of pages. Cheers, Croozie
On-Page Optimization | | sichristie0