Disadvantages & Advantages for this e-commerce URL Structure
-
Hi all,
Just a simple question. What's the disadvantages/advantages to using this URL structure for an ecommerce site:
**Category structure: **/category
**Subcategory structure: **/subcategory
**Product structure: **/product
Compared to the standard: /category/subcategory/product
Thanks,
Nick
-
with that super-flat structure you are missing out on the category and subcategory keywords being present in your product URL. It's minor, but I wouldn't do it that way. The traditional category/subcategory/product is preferred.
-
The shorter the better. When you keep your urls straight to the point it helps crawl to understand what is the most important content is shown on particular page. I would recommend to go for category-name/product-name.
However don't expect tremendous growth and dont forget to 301 old urls.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I change my website urls?
We're translating our website in a few languages (FR / DE / JP) using subdirectories. So our website will have the following urls www.brand.com/en
On-Page Optimization | | dcalexandra
www.brand.com/fr
www.brand.com/de
www.brand.com/jp I would like to change the url structure of a few pages from www.brand.com/section/feature-name to www.brand.com/feature-name Is it a good idea to do this now since we're adding the subfolders and these are anyway new urls in google's eyes?0 -
Need advice on the better URL structure to go with
I am rebuilding our existing website on a new platform and need advice on which URL structure would be the most ideal. The following examples are of a product that we have with a very long page title. Not all of our products have titles this long, but enough of them do to cause some concern. I was also wondering if I should end the url with file type .html or if leaving it out is better. Thanks in advance! OPTION 1. this example just uses the root domain and the entire product title separated by dashes http://ewheels.nextmp.net/staggered-full-set-br-2-20x9-ace-alloy-aff01-metallic-silver-machined-face-flow-formed-br-2-20x10-5-ace-alloy-aff01-metallic-silver-machined-face-flow-formed OPTION 2. this example uses the crawl path as well as the entire product title http://ewheels.nextmp.net/wheels/ace-alloy-wheels/ace-alloy-aff01-metallic-silver-machined-face-flow-formed/staggered-full-set-br-2-20x9-ace-alloy-aff01-metallic-silver-machined-face-flow-formed-br-2-20x10-5-ace-alloy-aff01-metallic-silver-machined-face-flow-formed OPTION 3. this example uses the crawl path and just the part number at the end since the folders already contain all the keywords necessary http://ewheels.nextmp.net/wheels/ace-alloy-wheels/ace-alloy-aff01-metallic-silver-machined-face-flow-formed/ace-2090aff01silace-20105aff01sil
On-Page Optimization | | elementmotor0 -
Best place for tutorial videos on e-commerce site
Just wondering where I should put my tutorial videos on my e-commerce site. I have two options 1. On the category pages - this makes sense as the videos are related to the products within the category 2. Create a help section of the website that would host all the help videos. Which would be better for ranking and usability? Thanks
On-Page Optimization | | DavidLenehan0 -
URL question
When we type in the URL of www.JustBunkBeds.com on firefox we end up with (S) in URL https://www.justbunkbeds.com/ When we type in the URL of www.JustBunkBeds.com on Explorer we end up with http://www.justbunkbeds.com/ Appreciate answer to this question Tony
On-Page Optimization | | OCFurniture0 -
Is it possible to have the crawler exclude urls with specific arguments?
Is it possible to exclude specific urls in the crawl that contain certain arguments - like you can do in google webmaster tools?
On-Page Optimization | | djangojunkie0 -
What is the best way to handle e-commerce Product title names?
Hello, I'm having a little bit of a conundrum, and I'm hoping someone will be able to help! We have an ecommerce site, and were trying to figure out what is the most SEO friendly way to handle product titles. With our ecommerce software, it currently sets the Product title as the H1 tag (which could be changed if needed). In addition, the product title is what is used as anchor text for any built in links that the ecommerce software builds from the category pages, etc (just like any other ecommerce site). Here's where I'm stuck. I'm trying to determine if it makes sense to use the specific keyword we are aiming for as the product title, or to put variations of the title that would be more descriptive. Here is an example: We have a Wizard of Oz Dorothy Deluxe Girls Shoes. According to all accounts, the best keyword to attack for this would be "dorothy shoes". However, it loses the more accurate description of "Wizard of Oz Dorothy Deluxe Girl Shoes". But, my thinking is that the H1 tag and anchor text would make more sense to use the term "Dorothy Shoes". The title tag could go something like this: "Wizard of Oz Dorothy Deluxe Girls Shoes | Dorothy Shoes" In a situation like this, what do you think would be the "best" way to handle the title tag, product name, H1 tag, and anchor text? I'm sure there will be many different opinions, so I would like to hear what you think is best - and why.
On-Page Optimization | | clickshipcommerce0 -
How do I get this program to see url with www. and with out www the same
The program is showing pages with www. as a differant page from a page with out the www. first, this is showing up as duplicate pages when they are the same page, how do I filter this?
On-Page Optimization | | masterplumbertom0 -
Internal link structure for large site
I am working on a very large directory site which is undergoing a complete redesign. I am considering the internal link structure from first principles. When a site has over 100,000 pages, how do you ensure that each page is linked to from somewhere so that there are no orphans? Trying to get my head around the structure makes my brain hurt. Any tips?
On-Page Optimization | | mascotmike0