Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Flat vs. Silo Site Architecture, What's Better
-
I'm in the midst of converting a fairly large website (500+ pages) into WordPress as a content management system. I know that there are two schools of thought regarding site architecture:
-
Those who believe that everything should be categorized, I.E.- website.com/shoes/reebok/running
-
People who believe that the less clicks it takes from the homepage the better.
As it stands, our current site has a completely flat architecture, with landing pages being added randomly to the root, I.E.- website.com/affordable-shoes-in-louisville-ky
I'm beginning to think that there is a gray area with this. I spoke to someone who says that you should never have a page more than 2 categories/subfolders deep. But if we plan on adding a lot of content doesn't it make sense to set the site up into many categories so we can set a good foundation for adding massive amounts of content.
Also, will 301 redirecting to the new structure cause us to lose rankings for certain terms?
Any help here is appreciated.
-
-
We've had very good results by silo'ing our content. We do use drop down menus. We are ranking very high (top three) for some targeted key phrases that are over two categories deep. I'm a big fan of the silo approach.
-
I am inclined to lead toward some type of siloing with a high content site. There is the very purest silo architecture which I feel Bruce Clay presents very clearly in his site articles. You can certainly vary it to be less rigid and still be an effective SEO tool.
I generally agree that MOST content should not be too many clicks from the home page, but drop down menus can go a long way to keep a lot of content close without it being unwieldy. Perhaps it will help to look at it this way: the way your structure your navigation tells Google what you believe your most important pages are - if you tell them ALL your pages are equally important, you dilute the ability of your top pages to rank better than your lesser pages.
If that makes sense to you, I hope it helps.
301 redirects are the very best way to redirect and retain the most link power. Within the site, you have nothing to worry about if your new structure has better SEO. 301 redirects do not always pass 100% of external bank link juice, but it's still the best tool we have to keep what we have already achieved.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to find out that none of the images on my site violates copyrights? Is there any tool that can do this without having to check manually image by image?
We plan to add several thousand images to our site and we outsourced the image search to some freelancers who had instructions to just use royalty free pictures. Is there any easy and quick way to check that in fact none of these images violates copyrights without having to check image by image? In case there are violations we are unaware of, do you think we need to be concerned about a risk of receiving Takedown Notices (DMCA) before owner giving us notification for giving us opportunity to remove the photo?
Web Design | | lcourse1 -
Wordpress: Pages vs Posts vs Portfolio
Hi All, I'm looking to put pen to paper and design my main structual template for my website. I will be creating the new site in Wordpress. My understanding of Wordpress is broken into the Static Pages, Posts and Portfolio. Static PAGE
Web Design | | Mark_Ch
Static one off content.
No tags, categories or archived Posts
content entries, which is listed in reverse chronological order.
Update post entry to maintain overall freshness of your website.
tags, categories & archived Portfolio
????? Question What are the benefits of a portfolio page over Static Pages & Posts When creating feature rich articles should i use static pages, posts or portfolio. Thanks Mark0 -
Old site to new WordPress site - Client concerned about Yahoo Ranking
Hello, Back Story I have a client (law firm) who has a large .html website. He has been doing his own SEO for years and it shows. I think the only reason he reached out to a professional is because he got a huge penalty from Google last fall and fell very far down in rankings. Although, he still retains a #1 spot in Yahoo for his site for the keyword phrase he wants. I have been creating a new WordPress theme for the client and creating all new pages and updating the formatting/SEO. From the beginning I have told the client that when we delete the old site and install a new WordPress site (same domain name, but different page hierarchy) he will take a bump in the search engines until all the 301 redirects get sorted out. I told him I can't guarantee any time frame of how long the dip in SEO will last. Some sites bounce right back while others take longer. Last week, during a discussion, he tells me that if he loses his #1 ranking on Yahoo for any length of time he thinks he will go out of business. Needless to say I was a little taken back. When it comes to SEO I use best practice techniques, do my research, stay on top of trends but I never guarantee rankings when moving to a new site. I'm thinking of ways I can help elevate any type of huge SEO drop off and help the client. Here is what I was thinking of suggesting to the client and I would love some feedback. Main Question He has another domain he isn't doing anything with. It's pretty much his domain name with pc added. I was thinking about using that domain to create a simple 1-2 page WordPress website with brand new content (no duplicate content) aimed at attracting his keyword phrase. I would do as much SEO as I could with a 1-2 page site and give it a month or so to see if this smaller site can get into the top #10 in Yahoo, or higher. Then, when we move the site he will still have a website on the first page of Yahoo for his keyword phrase. I hope I explained it clearly 🙂 I would be open to any suggestions anyone may have. Thanks
Web Design | | Bill_K0 -
From Google Sites to Wordpress - Anyone Ventured this SEO terrain?
We have a few sites in Google Sites - and they are ugly! We have a majority (40+) of websites in Wordpress. But we have a few websites just stuck on Google Sites, and since Google won't let you fully edit the HTML, add scripts, or implement any technology since 2000, we want to move. The sad problem - the Google sites are ranking well. We rank well in Manhattan, Atlanta, Dallas, and Philadelphia. The problem is - the sites do not give much room for growth - and the bounce rate is high because they are so ugly. Has Anyone moved from Google sites to Wordpress? Should we just stay with Google and bite the ugly bullet? My fear is that these sites will not allow for growth. It is hard to update them and even harder to make them look nice. To get a sample - beware: www.counselingphiladelphia.com Even another reason to leave: The slider is non-semantic and terrible SEO. Google won't allow a slider script with tags and a hrefs, so the only way to implement a slider is through a Google Docs Presentation that keeps sliding. I know - terrible SEO (#donthate) but we needed something. Any advice and thoughts would help! Thanks Mozzers!
Web Design | | _Thriveworks0 -
Forms vs. Buttons
We are an IT services firm. A conversion for us is completion of a lead form. Generally speaking, is it better to have a form to fill out in the sidebar on most organic pages, or a button that takes you to a lead form? I see both used, which do you think converts better?
Web Design | | CsmBill0 -
Is it better to redirect a url or set up a landing page for a new site?
Hi, One of our clients has got a new website but is still getting quite a lot of traffic to her old site which has a page authority of 30 on the home page and has about 20 external backlinks. It's on a different hosting package so a different C block but I was wondering if anyone could advise if it would be better to simply redirect this page to the new site or set up a landing page on this domain simply saying "Site has moved, you can now find us here..." sort of idea. Any advice would be much appreciated Thanks
Web Design | | Will_Craig0 -
Need to rebuild client's flash website
I am working with their web designer and need to figure out a way to rebuild their site which is currently all in flash. I was wondering if there was a way to do this without spending a ton of time in completely re-doing the site from scratch.
Web Design | | awalker840 -
Footer backlinks for sites I've developed
I link back to my website via my company name on the footers of sites I develop. Lately I've been changing this to my keyword and mixing and matching. This has been done for new sites I create and old sites I've not seen any benefit so far after a couple of months. Most my clients are hosted on the same server as my main site that it links back to. 1. Is this a bad idea to link back on the same IP?
Web Design | | sanchez1960
2. Is footer backlinks to the main developer going to annoy Google?
3. Should I change my main site's server, will it help? All my competitors seem to do it and as far as I can tell they seem to get better results than I do. Because I'm now changing them the reason I see no benefit? Thanks0