Is Yahoo Directory worth the money?
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Our listing is up for renewal in Yahoo Directory. Is there a way to measure the impact the listing had vs. the year before without the listing beyond direct referrals?
Thanks!
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How much is the link for the year again, from what I can remember about $299.
I think the $299 is better spent else where, if it costs you $20 for a article to be written I would produce 15 articles and either put them on your website or use them for guest blogging, I think this will give you a better return SEO wise then a Yahoo listing.
Like Rob said though, if your a large company with a big marketing budget, there is probably 4-5 directories they would signup with and just repeat the subscription year on year.
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The Yahoo directory is still a good link. The question of value can only be answered by you. Do you have a site with a lot of links to it that are strong? Did your PA/DA improve with that and did you measure other links that were added over time? (This in my estimation would be the only way to determine even a quality guess).
For me, some sites - clients who are new with reasonable spend available, clients who really need all they can get, etc. it is a good spend. For smaller local without highly competitive areas, those with history (2 plus years), strong locally, i do not see the point in it as there are good ways to optimize them without the spend.
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