Is Yahoo Directory worth the money?
-
Our listing is up for renewal in Yahoo Directory. Is there a way to measure the impact the listing had vs. the year before without the listing beyond direct referrals?
Thanks!
-
How much is the link for the year again, from what I can remember about $299.
I think the $299 is better spent else where, if it costs you $20 for a article to be written I would produce 15 articles and either put them on your website or use them for guest blogging, I think this will give you a better return SEO wise then a Yahoo listing.
Like Rob said though, if your a large company with a big marketing budget, there is probably 4-5 directories they would signup with and just repeat the subscription year on year.
-
The Yahoo directory is still a good link. The question of value can only be answered by you. Do you have a site with a lot of links to it that are strong? Did your PA/DA improve with that and did you measure other links that were added over time? (This in my estimation would be the only way to determine even a quality guess).
For me, some sites - clients who are new with reasonable spend available, clients who really need all they can get, etc. it is a good spend. For smaller local without highly competitive areas, those with history (2 plus years), strong locally, i do not see the point in it as there are good ways to optimize them without the spend.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Embedded site on directory from other country
Dear all, With Google search console I found my site embedded on some directories from other countries, with 1000 links to my site. E.g.: http://www.lmn24.com/it/go-scoopy-2714.html My question is: should I remove my embedded site on this directories? should I remove my embedded site if these directories have good DA (domain authority)?
Algorithm Updates | | Tormar0 -
Flat Structure URL vs Structured Sub-directory URL
We are finally taking our classifieds site forward and moving into a much improved URL structure, however, there is some disagreement over whether to go with a Flat URL structure or a structured sub-directory. I've browsed all of the posts and Q&A's for this going back to 2011, and still don't feel like I have a real answer. Has anyone tested this yet, or is there any consensus over ranking? I am in a disagreement with another SEO manager about this for our proposed URL structure redesign who is for it because it is what our competitors are doing. Our classifieds are geographically based, and we group by state, county, and city. Most of our traffic comes from state and county based searches. We also would like to integrate categories into the URL for some of the major search terms we see. The disagreement arises around how to structure the site. I prefer the logical sub-directory style: [sitename]/[category]/[state]/[county]/
Algorithm Updates | | newspore
mysite.com/for-sale/california/kern-county/
or
[sitename]/[category]/[county]-county-[stateabb]/
mysite.com/for-sale/kern-county-ca/ I don't mind the second, except for when you look at it in the context of the whole site: Geo Landing Pages:
mysite.com/california/
mysite.com/los-angeles-ca-90210/ Actual Search Pages:
mysite.com/for-sale/orange-ca/[filters] Detail Pages:
mysite.com/widget-type/cool-product-name/productid I want to make sure this flat structure performs better before sacrificing my analytics sanity (and ordered logic). Any case studies, tests or real data around this would be most helpful, someone at Moz must've tackled this by now!0 -
Need List of new high pr free local USA based directories list.
Need List of new high pr free local USA based directories list. Anyone can help ?
Algorithm Updates | | mnkpso0 -
The Google/Yahoo Connection
I have been telling myself and clients for a while that you do not need to specially SEO things for different search engines. While I stand by this (staunchly) I can't help but notice how SLOW yahoo is to pick up my SEO updates and rank them as compared to google. Sometimes I see Rank increases within a day or two (or sooner) But Yahoo is still well behind in their caching and calculations.
Algorithm Updates | | TheGrid0 -
Title tag consistency. Is it worth it?
I operate a stain removal website and was wondering how consistent it was worth being from title tag to title tag. To give you an example, here is a group of keyword phrases that I might wish to target: "getting out pet stains with vinegar" "how do I remove water stains from wood" "removing chocolate stains" Does the benefit to be gained (whatever that might be) from making these consistently of the form "how to remove X from Y, " or "how to remove X" outweigh simply giving articles titles based on the exact phrases above? I heard from someone that Google is getting more proficient at spotting "clumsy" title tags, although I'm not sure if any of the above examples would fall into that category, and was thinking that I should then probably proceed on the basis of directly titling articles based on the exact keywords I am uncovering... Any advice much appreciated.
Algorithm Updates | | ZakGottlieb710 -
Yahoo/Bing cache date went back in time
Within 12 hours of submitting a new site to Yahoo/Bing webmasters it was ranking #3 for the primary homepage search term and in the top 5 for about a dozen other. On 7/23 the rankings were steady or climbing with the most recent cache date of 7/21. Now the site only comes up when searching for the domain name with a cache date of 7/11. I launched the site about 14 days ago so I am not expecting results yet but I had never seen this happen so I am just curious if anyone else had.
Algorithm Updates | | jafabel0 -
Did the Bing/Yahoo deal change?
I just went to my campaign to check on rankings, and my Bing rankings are wildly different from my Yahoo rankings. None of the keywords are even close, every one is very different. Anyone know what is happening here? Shouldn't they still be the same?
Algorithm Updates | | DanDeceuster0 -
Rankings in Bing/Yahoo lower than in Google
Other than a few keywords, my rankings are consistently lower in MSN/Bing/Yahoo than in Google. Any ideas or suggestions as to why?
Algorithm Updates | | NueMD0