SEO Ideas for B to B Website?
-
Hi,
I am running SEO for a medium-sized B-to-B website. We sell cloud-based software to other businesses/organizations.
Our site currently consists of static product-related pages that already have been highly optimized (correct tags, rich content etc) and a blog that we updated regularly.
For 2012, I've been tasked with coming up with ideas to significantly increase SEO. Assuming no budget constrains, what are some other general content ideas / other strategies to increase SEO for a B-to-B website?
Some of my current ideas include: starting a keyword-targeted YouTube video series and acquiring more links. What are other tactics that could work for a b-to-b site?
Thanks!
-
-
Here's a couple of thoughts...
Research the keywords for which you optimized your product pages. Discover what similar keyword phrases (longer tail) searchers are using, then develop content that contains those longer tail keyword phrases and is of interest to your potential clients.
Are you tracking the ranking of your B2B product pages? I'd recommend using SEOmoz research tools to track the ranking of these keywords, focusing on either your most important phrases or those you believe you can rank for most quickly, then link build for those terms, with good anchor text.
-
For any business-related site, infographics are a great way to drive traffic and get high quality links without having to create a ton of unique content. You could use the same marketing approach as you would promoting your YouTube videos. When we've set up B to B websites in the past, we've also had a lot of luck creating widgets that link back to our site (like a widget helping users compare wireless provider coverage in their area based on data from all major providers).
You can also look for link exchanges with other businesses. You might promote some of their products (as long as they're not direct competitors) in exchange for them marketing some of yours.
Don't forget about guest posting and comments (especially with commentluv enabled blogs). If you're building for a brand name, it's easy to get links back to your site naturally using the website's name.
Mike
-
Maybe a idea is to write content the same as you do for the youtube videos only type them out.
You good made some good tutorials. Can you give my a link of the site so i can take a look?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How i get link to my website
hi i'm very new in seo want to have links to my website:www.warningbroker.com how i can get links to my website?
Intermediate & Advanced SEO | | marketing660 -
95% of organic traffic lands in my homepage, despite having a 250 page website with a "seo optimized" hierarchical structure. Any suggestion as to what might be happening?
Challenging issue All the "usual suspects" have been discarded: all pages included in google index, no google penalties, metas optimized, kw's segregated by pages/cluster of pages to avoid cannibalization... BUT, we know we are missing something website is www.e-florex.com and is an e-commerce site based on magento Any ideas you might think are worth exploring? Thanks in advance for your help Juan
Intermediate & Advanced SEO | | juanmarn0 -
Changing website framework: Any negative SEO ramifications?
Hello! We have a website that is built using Asp.net. My colleague and I are wondering whether or not changing the framework from Asp.net to php or html would have any negative impact on current rankings. My colleague was told by an SEO company that doing this would have a big negative effect, but we just can't see why that would be. The URLs of the site do not have an .asp extension, so we don't feel there would be any issues with 404s after the migration. The content, meta data and URL structure would remain the same. We posted this question in the Webmaster Central Forum and were told by a top contributor that it wouldn't have any negative impact, but we wanted a second opinion here. Thanks!
Intermediate & Advanced SEO | | BBEXNinja0 -
Website layout for a new website [Over 50 Pages & targeting Long Tail Keywords]
Hey everyone, We are designing a new website with over 50 pages and I have a question regarding the layout. Should I target my long tail keywords via blog pages? It will be easier to manage and list and link out to similar articles related to my long tail keywords using a word press blog. For this example - lets suppose the website is www.orange.com and we sells 'Oranges' Am I going about this in the right way? Main Section: Main Section 1 : Home Page - Keyword Targeted - Orange Main Section 2 : Important Conversion page - 'Buy oranges' Long Tail Keyword (LTK) 1: www.orange.com/blog/LTK1 Subsection(SS): www.orange.com/blog/LTK1/SS1 www.orange.com/blog/LTK1/SS1a www.orange.com/blog/LTK1/SS1b Long Tail Keyword (LTK) 2: www.orange.com/blog/LTK2 Long Tail Keyword (LTK) 3: www.orange.com/blog/LTK3 Subsection(SS): www.orange.com/blog/LTK1/SS3 www.orange.com/blog/LTK1/SS3a www.orange.com/blog/LTK1/SS3b All these long tail pages and sub sections under them are built specifically for hosting content that targets these specific long tail keywords. Most of my traffic will come initially via the sub section pages - and it is important for me to rank well for these terms initially. _E.g. if someone searches for the keyword 'SS3b' on Google - my corresponding page www.orange.com/blog/LTK1/SS3b should rank well on the results page. _ For ranking purposes - will using this blog/category structure hurt or benefit me? Instead do you think I should build static pages? Also, we are targeting more than 50 long tail keywords - and building quality content for each of these keywords - and I assume that we will be doing this continuously. So in the long term term which is more beneficial? Do you have any suggestions on if I am going about this the right way? Apologies for using these random terms - oranges, LKT, SS etc in this example. However, I hope that the question is clear. Looking forward to some interesting answers on this! Please feel free to share your thoughts.. Thank you! Natasha
Intermediate & Advanced SEO | | Natashadogres0 -
Are tags an issue in SEO
SEOMoz saw that my tags were duplicate pages. Are tags a serious issue in SEO? Should I remove it entirely to prevent the duplicate pages?
Intermediate & Advanced SEO | | visualartistics0 -
Have I missed anthing On this website?
Hello SEO MOzzers, I am today wanting your feedback on a site that I recently went live with. My Google rankings for the main keywords are doing very well considering the site has been live for 3 weeks now. I of course have a list of items that i'm still working on, completing meta description tags, title tags, adding copy content to category pages, updating h1 tags, working on our backlinking campaign, etc. Is there anthing any of you SEO Mozzers can see that I may have missed? the web domain is www.carbodypanels4u.co.uk Keywords "body Panels"
Intermediate & Advanced SEO | | seohive-222720
"car body panels"
"Car Make body panels"
"Car make Model body panel" Im sure you get the gist of the keyword structure. Your feedback is much appreciated as always. shiv0 -
Where can I find knowledgeable website developers that know about proper seo!?
I am running a large ecommerce fitness equipment store. It is on magento and there are lots of little issues with the site. Things like url strucutre, not enough text for google to read as far as menus and too many images etc. I am wanting to work with a company that totally understands what I need done to the site to fix it and make sure its in its absolute best shape for seo. I need a real consultant that can help me make changes to my site. I cannot seem to find someone when outsourcing to overseas like india and stuff. Does anyone know of anyone or a company I can contact? If you know of multiple please list. Thank you very much Jake
Intermediate & Advanced SEO | | PEnterprises0 -
Expiring URL seo
a buddy of mine is running a niche job board and is having issues with expiring URLs. we ruled it out cuz a 301 is meant to be used when the content has moved to another page, or the page was replaced. We were thinking that we'd be just stacking duplicate content on old urls that would never be 'replaced'. Rather they have been removed and will never come back. So 410 is appropriate but maybe we overlooked something. any ideas?
Intermediate & Advanced SEO | | malachiii0