SEO Ideas for B to B Website?
-
Hi,
I am running SEO for a medium-sized B-to-B website. We sell cloud-based software to other businesses/organizations.
Our site currently consists of static product-related pages that already have been highly optimized (correct tags, rich content etc) and a blog that we updated regularly.
For 2012, I've been tasked with coming up with ideas to significantly increase SEO. Assuming no budget constrains, what are some other general content ideas / other strategies to increase SEO for a B-to-B website?
Some of my current ideas include: starting a keyword-targeted YouTube video series and acquiring more links. What are other tactics that could work for a b-to-b site?
Thanks!
-
-
Here's a couple of thoughts...
Research the keywords for which you optimized your product pages. Discover what similar keyword phrases (longer tail) searchers are using, then develop content that contains those longer tail keyword phrases and is of interest to your potential clients.
Are you tracking the ranking of your B2B product pages? I'd recommend using SEOmoz research tools to track the ranking of these keywords, focusing on either your most important phrases or those you believe you can rank for most quickly, then link build for those terms, with good anchor text.
-
For any business-related site, infographics are a great way to drive traffic and get high quality links without having to create a ton of unique content. You could use the same marketing approach as you would promoting your YouTube videos. When we've set up B to B websites in the past, we've also had a lot of luck creating widgets that link back to our site (like a widget helping users compare wireless provider coverage in their area based on data from all major providers).
You can also look for link exchanges with other businesses. You might promote some of their products (as long as they're not direct competitors) in exchange for them marketing some of yours.
Don't forget about guest posting and comments (especially with commentluv enabled blogs). If you're building for a brand name, it's easy to get links back to your site naturally using the website's name.
Mike
-
Maybe a idea is to write content the same as you do for the youtube videos only type them out.
You good made some good tutorials. Can you give my a link of the site so i can take a look?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Video Accessibility and SEO
How do you implement video meta data, closed captioning and transcripts to ensure both search engines and screen readers can crawl/read? For example, in a mostly text-based video with a simple audio track hosted one brightcove and embedded into our site, we want to make sure 1) google can crawl the text on the video and 2) a vision-impaired viewer would be able to use a screen reader to hear the text on the video.
Intermediate & Advanced SEO | | elmorse1 -
Website Redesign - Duplicate Content?
I hired a company to redesign our website.there are many pages like the example below that we are downsizing content by 80%.(believe me, not my decision)Current page: https://servicechampions.com/air-conditioning/New page (on test server):https://servicechampions.mymwpdesign.com/air-conditioning/My question to you is, that 80% of content that i am losing in the redesign, can i republish it as a blog?I know that google has it indexed. The old page has been live for 5 years, but now 80% of it will no longer be live. so can it be a blog and gain new (keep) seo value?What should i do with the 80% of content i am losing?
Intermediate & Advanced SEO | | CamiloSC0 -
Delay to rank for authority website versus new website
Hello, I have a website that has been existing for years. How long does it take if I have a good content on a page for it to rank ? I read here and that that it can take 4 to 6 months but it never says if it is for a brand new website or a old website that has an authority and some links. I also read that some people publish content and rank within a week on competitive keywords. So who is right, what is there to read in between the lines ?
Intermediate & Advanced SEO | | seoanalytics0 -
SEO page descriptions on mobile - how to hide while preserving the juice for SEO?
Hi everybody, On our pages we have crafted good text paragraphs for SEO purposes. On desktop everything is fine but on mobile the paragraph of text pushes the main content really low on the page. Is there a way of hiding the text while preserving the SEO juices and not getting penalised by Google for spamming techniques? I'd appreciate any recommendations on how to deal with this. Thanks very much!
Intermediate & Advanced SEO | | Firebox0 -
Problems with a website-help
Soooooo, I did a crawl report on this site : www.greatwesternflooring.com and this was what was on the report. This is a dnn site. I'm guessing the site has a redirect loop given the http status code. Can anyone help me with a fix. (the developers have said there is no redirect on the site......clearly there is....) | http://www.greatwesternflooring.com/ | 2015-01-07T21:32:25Z | 609 : Redirect to already-visited URL received for page request. | Error attempting to request page; see title for details. | 302 | http://www.greatwesternflooring.com | <colgroup><col width="319"> <col width="144"> <col width="378"> <col span="39" width="64"></colgroup>
Intermediate & Advanced SEO | | Britewave
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |0 -
SEO Audit Strategy For A Complex Website?
I am looking for a list of SEO audit tools and strategies for a complex website. The things I am looking for include (but not limited to): finding all the subdomains of the website listing all the 301's, 302's, 404's, etc finding current canonical tags suggesting canonical tags for certain links listing / finding all current rel=nofollow's on the website listing internal links which use & don't use 'www.' finding duplicate content on additional domains owned by this website I know how to find some of the items above, but not sure if my methods are optimal and/or the most accurate. Thank you in advance for your input!
Intermediate & Advanced SEO | | CTSupp0 -
While SEOing .com.au websites should I submit blogs and PRs only in .com.au Blogging / PR sites?
While SEOing .com.au, websites I am submitting PRs in sites like prweb.com, pr.com, prlog.com etc. Is that the right way or should I submit these PRs in Australian PR sites only (.com.au)?
Intermediate & Advanced SEO | | KS__0
